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Designed by Jefferson de Oliveira, Brazil.
Main objective of this project was to develop a package that had reuse after consumption, which had a clean design, modern and different.
Rescuing values and origins of the brand where some packages were square we come to this format, represented the golden yellow color which for many years formed part of the identity of Lifebuoy were restored synonymous of wealth these exotic fruits represent.
Designed by Sweety Branding Studio, Brazil.
Designer: Isabella Rodriguez
kräftig is a Brazilian juice industry with a focus on the German market. It produces juices of the choicest fruits and exports its products abroad.
We create packaging that remember the fruit in question (Surinam cherry, blueberry, açaí and raspberry) to make the product eyecathing.
Designed by Carlos Teles, Brazil.
FARM is a fictitious company specializing in chocolate with milk pure, without chemical processes.
They use the premise of being as pure as milk from the farm. The brand and packaging were inspired in wood and rustics particulars for refer a farm elements.
Designed by Clever Pack, Brazil.
A Brazilian company in the innovative packaging sector, Clever Pack develops bottle cap that establishes new paradigm in sustainability
Caps that work as building blocks. As simple as that, Clever Caps are caps that already leave the factory with a double life.
Created at Clever Pack by two Brazilian inventors, Clever Caps were developed according to Ecodesign principles. In their first commercial edition (new models, sizes and shapes are coming up), besides to connecting with each another, they are also compatible with commercial bottle necks and building blocks available on the market. Such versatility turns a single cap into a useful building element for practical everyday items such as chairs, luminaries, walls or even toys.
“Recycling is good. Reusing is even better.” An optimist, inventor Cláudio Patrick Vollers, Clever Pack CEO, believes that Clever Caps are a cornerstone in the development of sustainable packages, not only for incorporating the three sustainability pillars (they are ecologically sound, socially just and economically viable), but also for the concept of materials reuse in practice, in a practical and tangible manner.
According to Vollers: “With Clever Caps there is no need for recycling. The caps already leave the factory with a second life, and can be reused without additional energy consumption, nor the emission of polluting gases and residues.”
Another Clever Caps in practice who does not hide his enthusiasm is the patent specialist Henry Suzuki. For Suzuki, an interesting differential of this first commercial edition of Clever Caps is their compatibility with Lego-type building blocks. “The fact that Clever Caps are compatible with the most popular building blocks in the world infinitely increases their uses. At the same time it reduces the risk become a passing trend or a piece of junk that people will keep for a while and then throw away.”
Clever Pack's business plans are not restricted to Brazil nor to the children's goods sector. Backed by a significant portfolio of patents and industrial designs, the company aims at a rapid business expansion through licensing national and foreign companies. The company also foresees that Clever Caps will be used as educational tools to stimulate ecological awareness, as well as parts in the building of several objects.
Clever Pack is a Brazilian company in the innovative packages sector. Besides sustainability, safety, better usability and low production costs are also pillars in the company’s solutions strategies. Founded only four years ago, Clever Pack has already collected a series of national and international awards, including the selection as one of the ten most innovative packages in 2010 at the Pack Expo International (United States), with its safety cap that prevents children from removing it. The company's development portfolio also includes caps with seals that evidence tampering, and caps with locks against accidental opening.
Designed by Casa Rex, Brazil.
Casa Rex, the multi-awarded international design consultancy with offices in São Paulo and London, has created the visual identity and packaging for Brigaderia's "Tea Time Collection", a special range of tea blends to harmonize with its selection of brigadeiros — a popular sweet in Brazil, which the store specializes in.
The packaging line presents each tea with a whimsical old-style teapot that comes to life on the cans and are ready to serve, playfully announcing their respective tea flavours. The teapot's vintage monochromatic illustrations pop out from its colourful backgrounds, which, along with its ornate typography, perfectly translate Brigaderia's fun and irreverent identity.
The project has recently won a Bronze Pentaward, one of the world's most prestigious packaging awards.
Designed by Casa Rex, Brazil.
Casa Rex, the multi-awarded international design consultancy with offices in São Paulo and London, has redesigned the packaging for Anto', a traditional Italian brand of preserved ingredients.
Anto's previous packaging failed in creating a unique image, needing a more contemporary aesthetic which reinforced its main attribute — its Neapolitan heritage.
The packaging's previous bland yellow colour was replaced for an image which now reveals its true Neapolitan essence, presenting vibrant illustrations to depict its natural ingredients, which are playfully scattered across the bay of Naples; The identity also takes on a new natural colour palette and calligraphic signature - incorporating its traditional aspects with fresh new artisanal touches.
"This blend of traditional and contemporary aesthetics gave Anto’ a unique and sophisticated identity that truly captures the spirit of its Neapolitan authenticity.", says Gustavo Piqueira, head of Casa Rex and the creative director of the project.
The project has recently won a Gold Pentaward, one of the world's most prestigious packaging awards.
Designed by Pereira & O’Dell, USA / Brazil.
The design for Callegari Olive Oil by Pereira & O’Dell sparks a change in consumers' behavior, now bringing the product bottle to the table instead of using olive oil dispensers. "Consumers are driven to Callegari as the brand and packaging reflects the high quality and provenience of the olive oil - surpass the brand's goal to introduce a premium olive oil sought-after by chefs, food buyers and foodies who know the value of the very highest quality extra virgin olive oils. The bottle must be elegant yet functional and include limited edition and promotional items to turn both foodies and chefs into brand ambassadors."
BRAND: Callegari Olive Oil is a new Premium Extra Virgin Olive Oil is imported from Spain and sold in the US. Pereira & O’Dell drew inspiration for the brand identity from the brightly colored, almost mosaic, Spanish tiles
BOTTLES: The packaging includes two styles of bottle. The first is a perfectly minimal and modern specialty glass bottle that can stand upright and also inclined on its side, becoming a centerpiece-worthy decanter that provides natural aeration to release the aroma of the olive oil. Our hero bottle is a golden droplet, reminiscent of the purity and simplicity. The top is wrapped in its signature Spanish tile pattern and trimmed in turquoise. The bottle suits both the stay at home cook and the professional chef.
Smell and taste, it is well known, are two senses that are strongly tied together. The second Callegari bottle is a classic perfume bottle with purple atomizer, perfect for salads, and highlights the unparalleled aroma of Callegari Olive Oil.
Designed by Questto|Nó and Tátil Design
The greatest challenge was to develop a new product focused on mass market for the new Brazilian consumers, offering a high-quality product but affordable cost . To achieve that results, low price, highly attractive and environmentally responsible products would be necessary. More than a classic design process, an innovation by design approach was applied. The creative team participated in all areas of the process. The naming, the packaging, formulation, business model, distribution, manufacturing, etc..
A collaborative project with the participation of all stake holders, testing several scenarios virtually and physically. Financial analysis and environmental impact were used while mockups and new tests were performed. Market researches was conducted to identify trends of habits and usage of our target consumer in parallel with trips looking forward to new production technologies.
A product of great success, reducing more than 50% the cost and 70% environmental impact then a conventional similar package. A cosmetic brand that takes the pouch as principal packaging and also discusses with consumers the paradigms of packaging and the responsible consumption.
Designed by Casa Rex, Brazil.
Casa Rex, the multi-awarded international design consultancy with offices in São Paulo and London, has redesigned the packaging for Wyeth Gold, a range of children’s nutritional supplements from China. In order to present consumers with a new upgraded formula and its integrated benefits, the brand needed to modernize its image.
The existing packaging was not reaching out to consumers as desired, since it failed to communicate the product benefits to the target market. Its main icon - the flower that depicted its key functional benefits - had little prominence and was poorly integrated with the packaging’s claims, which were portrayed as a simple list of text.
To fully convey the product's expertise and upgraded formula, Casa Rex has created a new integrated design structure, and reintroduced the brand's main iconic elements through a new contemporary aesthetic.
“The packaging presents new 3D finishes, which are now aligned with the visual codes of the local market. The flower icon and the product benefits have gained more standout, highlighted by the background’s new gold wave which integrates the copy in a unified visual structure, creating a compelling message to appeal to consumers.” says Gustavo Piqueira, head of Casa Rex and the creative director of the project.
Designed by F/Nazca Saatchi & Saatchi, Brazil.
Designer Name: Pedro Useche
Creative Director: Fabio Fernandes | Eduardo Lima
Copywriter: Romero Cavalcanti | Eduardo Lima
Art Director: Bruno Oppido
Head Of Art: João Linneu
Furniture Designer: Pedro Useche
Account Supervisor: Marcello Penna | Carmen Rodriguez | Rafael Pontes
Planner: José Porto | Guilherme Pasculli | Rafael Paes
Media Team: Lica Bueno | Sandro Cachiello | Cristina Omura |renato Gabriel | Vivian Simões
Graphic Production: Jomar Farias
Client Approval: Jorge Mastroizzi | Pedro Earp | Fábio Baracho | Maria Fernanda Albuquerque
Skol Design: drink, decorate, sit on it.
After becoming Lamp, Clock, Vase, Oil & Vinegar set and Candleholder, the new Skol aluminium bottles gave shape to an armchair. Invited by F/Nazca Saatchi & Saatchi, the renowned furniture designer Pedro Useche has used Skol bottles to create a unique piece. The result is this armchair, which uses the cylinders of the new packaging as bearings in the seat and backrest.
For Pedro, “turning an armchair into a desirable object is not only about showing aesthetic attributes but most of all, making people feel comfortable when they sit on it”. The ones who sit on Skol’s armchair can actually attest the designer’s intention. By maintaining the bottles’ original format without inhibiting its rolling, the designer ended up providing a pleasant massage sensation.
Designed by Casa Rex, Brazil / United Kingdom.
Casa Rex, the multi-awarded international design consultancy with offices in São Paulo and London, has redesigned the brand, packaging and communication identity for Glysolid, a highly traditional and iconic brand in the Italian hand-care market.
Glysolid has built a strong place in the lives of women over the years, being mostly known for its iconic hand-cream ‘red jar’. However, consumers perceived it as being too old fashioned, so a new updated image was needed.
The identity was developed, based on the brand’s heritage and its consolidated status in the local market. By taking the jar’s key visual attributes and translating them into the new branding, the red jar’s iconicity was maximized, enabling it to become extendable across all formats, strengthening the entire product line and reinforcing the jar as the main driver in the brand’s identity, resulting in a unified range that feels wholly relevant for today’s consumers.
“The new brand structure is iconic and distinctive, suggestive of its traditional red jar, which creates a strong identity that maintains its classic appeal. A new modern typeface with rounded corners and a smooth “y” termination introduces more femininity, and new aspirational visuals highlight the individual functional benefits of each product, creating strong differentiation and introducing a softer look and feel that is much more aligned with contemporary visual codes,” says Gustavo Piqueira, head of Casa Rex and the creative director of the project.
Designed by Mariane Silvestre and Johanna Lieskow, Brazil.
Tea has been gaining space in the Brazilian market and more people are seeing it as something to be appreciated not just consumed. It involves various sensory aspects such as memories, flavors, aroma, color and that's why it was chosen for the study of how emotional design can be used as on the development process of packaging design.
A tea line composed by two blends─one for daytime consumption (English breakfast) and another for nighttime (chamomile, jasmine and lavender). The whole concept is based on this night-day contrast and the goal was to portrait the product experience instead of the product itself.
Although the best way to prepare tea is using loose leaf tea it's not something very diffused in our culture and many people still prefer the convenience of tea bags. So it was opted to use a format that could contain whole leaf tea and that could expand during steep, allowing the tea to properly release its flavor and aroma.