Showing posts with label Canada. Show all posts
    Showing posts with label Canada. Show all posts


  • Studio: Also Known As: Brand Packaging
    Client: Steel & Oak Brewing Co.
    Location: New Westminister, BC - Canada
    Scope of work: Growler Design, Boston Round Bottle Design, Print Design, Product Photography

    Project overview:
    Steel and Oak Brewing Co symbolizes the modernness of today while paying homage to the craftsmanship of years long past. A bright young voice in New Westminster's storied past, Steel and Oak is bringing a refreshed perspective and vibrant energy to the craft beer scene.

    Supportive, open minded and encouraging clients like this remind us why we opened our doors in the first place. Champions of the process, Steel & Oak embraced the opportunity to get involved and realize their visions through our creative lens. The perspective and insights we gained through working closely and personably with the client helped us create design solutions that resonated early and easily.

    Design and creative solution:
    Our design approach was to create a bold, modern look for Steel & Oak’s lineup of bottles and growlers, by designing a cohesive system that stretches across a variety of products creates unshakable consistency and pays dividends towards creating a recognizable brand. The iconic S&O monogram arrangement was created to act as a associative trigger and secondary logo; an easier and more digestible way to infer the full brand.

    Current trends and the existing visual landscape heavily influenced our design direction, but we also wanted to consider how and where the products would live, from the tasting room display all the way through to the customers fridge. We feel as though the design netted out in a place that reflected the ethos of the Steel & Oak brand, every step of the way.




  • Agency: Hired Guns Creative
    Designer: Richard Hatter
    Client: Wayward Distillation House
    Photography: Sean Fenzl
    Type Of Work: Commercial Work
    Country: Canada

    Wayward Distillation House is the only distillery in Canada using honey as the base material for their spirits, rather than the more traditional options like barley, potatoes or corn. Their packaging needed to emphasize this without appearing as though the products taste like honey (because they don't).

    We took Wayward's packaging beyond a simple front/back label and created a housing for the bottle that illustrates the 'Unruly' partnership that exists between this Wayward distiller and the bees.

    The custom vector illustration on these bottles is sure to set them apart in a retail setting and should help create significant buzz about their products as they build up to their launch.



  • Agency: Hired Guns Creative
    Client: Longwood Brewery
    Type Of Work: Commercial Work
    Country: Canada

    Aside from the five core brands that we created for them, Longwood Brewery also releases short-run, seasonal beers. These beers are only available during certain times of the year and tend to sell out quickly.

    The inspiration for this brand was drawn from the historical separatist movement that formed around the goal of Vancouver Island breaking off from British Columbia and forming its own independent republic.

    The label is a modern reinterpretation of the original Vancouver Island flag, which is unfortunately too ugly to show here. (However, you can see it onWikipedia if you’re curious: http://en.wikipedia.org/wiki/Vancouver_Island)

    This is a high-hop, high-gravity Pilsner – a unique style of beer, even in this province where it seems like there are more beer styles made than there are people to drink them.

  • Designer : Sebastien Legault
    Client : Appalaches
    Type of work : Commercial work
    Country : Canada

    Album artwork for "Mòn", the newest album from Montreal's instrumental rock band Appalaches. The goal was to transpose the atmospheres created by the band throughout five songs.Each song is represented by it's own illustration. The renderings displayed on the leaflet are actually asymmetrical, proportionally based on a song's length. This is fully designed on a Curious Metallic Gold fine paper.



  • Designers: Elie Nehme and Narae Kim (Artifact founders)
    Client: Artifact Skin Co.
    Type Of Work: Commercial Work
    Country: Canada

    Artifact is a natural skin-loving company with a unique line of facial masques that are inspired by cultural traditions in skincare that are naturally natural. The masques combine the elements of aroma, memory, place and beauty traditions from across the globe. "Our vision is to introduce an audience to natural skincare in a not-so-typical ‘green’ way, keeping it light, fun and full of great design." - Founders Narae Kim & Elie Nehme

    The packaging features white glass jars enclosed in sun-washed colored paper tubes, with a minimal sea and voyage inspired design drawn from the concept of floating buoys that have drifted a long way overseas and have set ashore. These "artifacts" carry with them stories and maps of their discoveries and feature a set of clean modern fonts with a twist of nostalgia.


  • Agency: eau³ | Branding + Marketing
    Designer: Jean-François Pigeon
    Client: Développement Angelcare
    Type Of Work: Commercial Work
    Country: Canada

    Product packaging for LitterLocker and refill cartridge.



  • Agency: Akufen
    Client: Handfield Inn
    Type of work: Commercial work
    Country: Montreal, Quebec, Canada

    The Handfield Inn began its activities in 1945 when Irène Jeannotte and Victor Handfield opened a small boardinghouse. Over the years, the success of this charming establishment continued to grow. In 1945, it was not surprising that the boardinghouse changed vocation and became an inn.

    We tried to capture the rustic essence of this inviting auberge in the rebranding.

  • Agency: eau³ | Branding + Marketing
    Designer: Jean-François Pigeon
    Client: DANNON USA
    Type Of Work: Commercial Work
    Country: Canada


    Product packaging for DANNON Light & Fit GREEK Plain Yogurt

    Product packaging update for DANNON Light & Fit




  • Agency: eau³ | Branding + Marketing
    Designer: Jean-François Pigeon
    Client: AMB | Maître Brasseur
    Type Of Work: Commercial Work
    Country: Canada

    Rebranding of Au Maître Brasseur - A Montreal Microbrewery.



  • Agency: Hired Guns Creative
    Designer: Richard Hatter
    Client: Serpent Cider
    Type of work: Commercial
    Country: Canada

    Serpent Cider is a craft apple cider product from British Columbia’s Okanagan Valley. The packaging features a wrap-around silk-screened label design that references Ogopogo, a cryptid lake monster reported to live in Okanagan Lake. It was designed to lure craft beer drinkers into trying something a bit outside of their typical purview.



  • Designer: Kyle Matthews
    Illustration: Victor Wong
    Professor: Albert Ng
    Course: York Sheridan Design Program
    Country: Canada

    Meatshop is the brand of packaging for menswear, created with an artisan butchery aesthetic in mind. Multiple prototypes use box board and butcher paper to wrap shirts, socks, and underwear. Each product’s package has a brief description on the outside, along with unique and whimsical suggestions for post-consumer application on the inside – anything from a paper airplane to superhero disguise. Elements on the front face are die cut to reveal product color and texture underneath.

    Made for the YSDN Package Design course. Professor: Albert Ng.


  • Agency: arithmetic
    Country: Canada

    Through the use of dynamic and graphic story telling we created a brand story that embodies a spirit of youth, femininity and playfulness. A focus was placed on a sun-faded palette paired with bright pops of pink and blue to feature the custom nail art, in turn selling the nail care product. Understated elegance and ultra girly meet vintage parlour.



  • Designer: Cecilia Uhr
    Country: Canada

    If you happen to have a dog, you may have noticed that there isn’t much of a variety when it comes to dog food and snacks package design. For this project, we examined reinventing packaging for rawhide sticks used for chewing. After thoroughly¬ examining multiple pet supply stores, we noticed that most rawhides were in clear plastic bags, or in some cases, not even packaged at all. While Plastic bags are harmful to the environment and in this case not reusable, not having any kind of protection is unhygienic. The new solution to his conundrum came about through a combination of humour, a consciousness for the environment, and aesthetics.

    There are three different sizes available for the customers, and each size is differentiated by the type of dog illustrated and the diagram indicated on the bottom left. The mouth of each dog is cut out so that consumers can see the product inside, as well as view it as the white “teeth” of the dog. The left ear serves as a flap in which the user can open to slide out sticks one at a time instead of having to put their hands in the box. The other ear functions as a “hook” to put up on display racks. The back of the package design explains the nutrition facts, ingredients, and highlights of the product. The package is meant to be a collectors’ item, and is also refillable with new rawhide sticks.


  • Designer: Catherine Marion
    Country: Canada
    The brand Aurum was created as part of a University assignment and as a pretext to design a visual identity. For this project, I knew that I wanted to work the theme of spices. I therefore created Aurum, a company that produces blends of fine spices.

    The brand name was selected due to its meaning, being “gold” in Latin. It has first been chosen for the link that unites spices to wealth and nobility. During the Antiquity, these were so rare and prized that they could easily be compared to gold. The sound of the name Aurum brings to mind the word “aroma”, which strengthens the connection with the product even more. In addition, gold is often associated with spices in popular expressions. For example, salt is sometimes called “white gold, and saffron “red gold”.

    The logotype itself also has a very symbolic value. A first allusion to gold is made through the use of the circle, since in Alchemy a ring encircling a dot embodies the symbol of gold. Two characters of the Polynesian alphabet were then added within the circle to recall one of the places of origin of spices. The first character takes the shape of the sun, which is often symbolically associated with gold. The second character inspires vegetation, to put forward the natural origin of the product. Finally, in the center of the logotype are an angular and a winding line. The first one reminds the pungent taste of certain aromas but also the piles of spices of Oriental markets. The second one represents sweeter aromas in addition to referring to the Spice Route that was followed by maritime means. The whole creates a logotype whose shape puts emphasis on travel, evoking the stamps found in a passport.

    The packaging gives off an exotic feeling by using designs inspired by Maori tattoos, a people of Polynesian origin. It also includes a signs system that was created based on the spices making the blend.