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Designed by Strano and Pettigrew Design Associates, Canada.
Züküdla is an animal nutrition company that develops unique feeds and diets for zoo animals. They produce premium quality feeds, using only the best possible ingredients, they conduct in-depth R&D and have always been known for outstanding customer service.
Züküdla’s primary challenge was competing against much larger players in a fairly narrow space. Understanding that they could never compete on price or volume, Strano and Pettigrew’s first task was to identify Züküdla’s unique offerings. What made them different from their much larger competitors? In this case it was the ability to develop custom diets and feeds tailored specifically for each clients needs. This bespoke approach to developing products, as well as their unmatched customer service and a true passion for the care and well-being of animals, are Züküdla’s unique offerings. In our minds that meant one thing: “Crafting nutrition.”
In an effort to reflect the “hand crafted” nature of the brand, we chose a contemporary aesthetic set against a traditional craft paper foundation.
Designed by Lily Li, Canada.
Aeroplay Kites is a fun and colorful do-it-yourself kite packaging for children between the ages of 9 to 12. The brand is vibrant and uses vivid colours to capture the playfulness of the product and to attract the attention of the target audience.
The package comes in two containers: a tube containing the wooden dowels, and a box containing the materials to tie the kites together. This package is versatile and two kites can be constructed from the package: a basic diamond kite and a delta kite. The kites contain simple instructions in less than 10 steps for each kite, making the construction for the target audience easily understandable.
After making the kites, the two containers can be used as storage for other materials and supplies, and the leftover materials from the kite kit can be used on other artworks or projects.
Designed Vijit Keomisy, Canada.
The idea of L'ART Laboratoire began when I was watching films like "Willy Wonka" and "Hugo", then researching package designs from the 20s–60s and becoming obsessed with that vintage look—a look that is conceptually simple but has enough substance to make an impact from the typography, pattern, and colour choices. I wanted L'ART to be a luxury/artisan candle brand—having the idea of it being handcrafted in a french laboratory, with each scent constructed and developed carefully like a piece of art, producing a distinct composition. The design of the L'ART brand was to have that vintage spirit but (of course) still keep it luxe.
However, the most important thing was the box design. I stuck with some traditional patterns that are classics but added new ones that are a bit more pop-art. The pattern is the focal point of the box design because I like a package to stand out on a store shelf (which is essential very important).
Designed by Sid Lee, Canada.
Co-Creative Director: Tom Koukodimos
Senior Graphic Designer: Flavio Carvalho
Senior Graphic Designer: Anna Sera Garcia
Graphic Designer: Oleg Portnoy
Copywriter: Pip Scowcroft, Laurent Abesdris
Illustrator: Ben Kwok
Photographer: Rob Fiocca, Steve Krug
Blue Goose Pure Food is a Canadian based organic & natural food brand that practices vertical integration and lives by the philosophy that if you look after your land and animals, they will look after you. They currently produce organic and natural beef, chicken and fish for the Canadian market. In developing the identity, we worked with LA based illustrator Ben Kwok to develop illustrations for the cow, chicken and fish that Blue Goose raises, and applied them to the packaging artwork.
Designed by Simon Spring, Canada.
New Branding and Product Design for a line of Milk.
Whole Milk. 2% Milk. 1 % Milk. Skim Milk and Lactose Free Milk.
The Brand Yummy Milk stands for high quality, natural milk.
The colours differentiate the different type of Milk.
Designed by Shikatani Lacroix, Canada.
Shoppers Drug Mart’s major private-label health brand, Life Brand, includes a wide range of products. Shikatani Lacroix was asked to redesign its line of base vitamins to better convey its brand position “Health Easier” by improving the clarity of its communication in this complex category.
With 150-plus SKUs in the line, Shikatani Lacroix had to ensure a consistent look and feel throughout the packaging design to avoid confusion and build brand equity.
The new base vitamin packaging features the updated Life Brand logo with a more legible typeface, and clear communication hierarchy of the product name and important call-outs. The location of the call-outs is consistent on each item so that consumers can quickly find key information and health benefits. An image of the vitamin’s actual size is included to further aid customers in identifying the correct product.
The beige tone provides an ownable colour that increases shelf impact, while the gold band expresses product quality, giving the packaging a more premium, natural, healthy, and less clinical appearance.
Initial feedback has been extremely positive. The redesign has improved category unity and packaging clarity, which have helped reduce customer confusion.
Designed by Shikatani Lacroix, Canada.
A long-time partner of PepsiCo Canada, Shikatani Lacroix was asked to refresh a line of Tropicana juices for the Canadian market.
The new designs had to stand out from other Tropicana lines but still align with the entire Tropicana portfolio.
In order for the cartons to stand out, it was important for Shikatani Lacroix to identify specific brand attributes that would quickly connect with consumers. The predominantly white backdrop helps the vibrant fruit imagery pop, creating a clean, fresh and bright look for the carton. The wood texturing underneath the fruit imagery creates a premium quality feel to the packaging. The fruit canopy on the top of the carton maximizes the use of this small piece of real estate to further distinguish the individual juice flavours. The bright colours and bold photography make the flavour separation very clear and distinguishable for the consumer.
The attractive combination of shapes and colours reinforces consumers’ perception of the Tropicana brand and gives the packaging a current and fresh look and feel.
Designed by lg2boutique, Canada.
Recently, Fruits & Passion introduced a new range of packaging created by lg2boutique entitled CHERRY, BAMBOO and COCONUT. The three words that best sum up these new products are natural, fresh and feminine.
Even though the colourful, happy image of Fruits and Passion is still inherent in the design, the new packaging strives to convey a more minimalist approach with a generous use of white space. The art direction of the photography highlights the real essence of the three fragrances by capturing the freshness and taste appeal of this universe. “It certainly gets a lot of attention in-store,” adds Claude Auchu, Partner, Vice-President Creative Director, Design.
Designed by Town Hall, Canada.
Designed in collaboration with Okanagan Crush Pad
As the first wine project from renowned longtime Canadian wine marketer Christine Coletta, we worked with her to implement her ideas and bring this project to life. The name Haywire refers to wire once used for baling hay, and which tended to tangle in a chaotic way. It is also an apt description of Coletta's transition from city dweller to vineyard owner. The clean, straightforward design of the label reflects the pure, crisp wines created as a pure expression of the Okanagan Valley, British Columbia.
Designed by Dossier Creative, Canada.
Pulo is an authentic collection of cooking sauces and marinades inspired by the diverse cuisines of the Philippines. The name Pulo is a Philippine word for ‘island’ – the country comprises over 7000 islands – and was chosen as the brand name to represent the rich cultural mosaic found there. The packaging was designed to invite consumers to explore the country’s culinary delights and learn more about its vibrant heritage.
Each flavour uses a common visual vocabulary that evokes the savoury spices and ingredients which make up some classic recipes. The outer wrap system maximizes the amount of information conveyed while allowing consumers to see the quality of the sauces and marinades through the elegantly decorated jars and bottles.
Designed by Honey Design, Canada.
Spirit Earth Holistics specializes in the ancient art and science of herbal for mind and body. All of the ingredients in their line of body care products are 100% natural, prepared and distributed by this proud Oneida First Nations company. Spirit Earth Holistics grew from a business out of a home kitchen, marketing to health food stores and farmers markets, to three lines of products carried in more than 30 stores across Ontario. HONEY developed the new brand including the logo, tagline and package design to express the all-natural ingredients and the First Nations’ beliefs, but interpreted for a broader audience. The challenge was to honour the previous logo that had many colours, all of which had special significance. We retained the eagle and white pine in the logo because of the importance of meaning, but pared back the visual elements in order to create a unified packaging family solution. This refined design approach was also selected to be cost-effective when extending more products or adding another line.
Designed by Honey Design, Canada.
Everspring Farms grows and packages a line of sprouted grain products, meeting the consumer demand for functional foods that are easy to incorporate into meals. The innovative product line was featured on the Ontario Fresh website. HONEY developed the new package design to allow for future product extensions as well as the flexibility of either a transparent window or a printed image of the product, depending on whether the product is light sensitive. At first glance, it is impossible to tell what is the photography and what is the real product, making for visual consistency. Colour coding makes for easy identification and great shelf presence. We converted their website to add an e-commerce functionality to meet the demand.
Designed by Honey Design, Canada.
Forked River Brewing Company launched London’s first independent brewery in many years. Focused on providing quality, natural brews with a distinct flavour profile, their target demographic was the mainly male, urban, educated consumer. Starting with a brand audit, the brand position of "Taste the way less travelled" was developed along with the names of their two launch varieties; Capital Blonde Ale and Riptide Rye Ale. Design of the quirky Blackletter ligature logo of ‘FR’ with its directional arrows and application of the brand identity to labels, promotional items, social media and website, was all coordinated to present a polished brand that caught the attention not only of the London market, but also Toronto and beyond.