Showing posts with label Czech Republic. Show all posts
    Showing posts with label Czech Republic. Show all posts

  • Agency: MAISON D'IDEE
    Type of work: Commercial work
    Country: Czech Republic/ Slovakia

    .A rather young but high quality beer with limited budget has the only chance of promotion through extraordinary packaging. Had to beat history with trendiness.




  • Agency: MAISON D'IDEE
    Type of work: Commercial work
    Country: Czech Republic/ Slovakia


    Packaging design for sugar that would stand out in the shelf attracting the eyes of all the mothers


  • Designer: MAISON D'IDEE
    Type of work: Commercial Work
    Country: Czech Republic/ Slovakia


    We created a simple packaging whit a simple old-fashioned element but simplistic enough to be trendy to stand out. The concept for advertising aims to communicate the toughness of the mustard trying to target especially man in a bit alpha male approach.



  • Agency: MAISON D'IDEE
    Type of work: Commercial work
    Country: Czech Republic/ Slovakia

    Packagin and Pritn campaign concept for Bon Bon - Milky smooth chcoclate sweets.



  • Designer: MAISON D'IDEE
    Type of work: Commercial Work
    Country: Czech Republic/ Slovakia


    As many packaging design already uses organic elements that are usually used in production of creams we wanted to find another way of portraying.

    We are using wood element that relates the product to its natural origins.

  • Agency: Maison D'idee
    Country: Czech Republic / Slovakia

    Packaging, brand and print for natural spring water aimed at high-end customers. Water free of nitrites. Made for Mediterranean seaside resorts.


  • Agency: Butterflies & Hurricanes
    Designer: Michaela Thomas & team
    Client: Kofola a.s.
    Type Of Work: Commercial Work
    Country: Czech Republic

    Kofola is the best selling cola-based drink in Czech Republic, in sales is doing better than Coca Cola and Pepsi Cola, with a long tradition and very loyal consumers. Recently Kofola redesigned their 0,5 L bottle with the famous Czech 3D designer Rony Plesl. The bottle shape had some icons proposed on the lower half of the bottle, but they were very general and were lacking some "spice". Later we got involved in the process and asked to do the graphic design for the label. We came up with an entire series of "crazy" icons, which are in line with the Kofola brand described as a "21 year old crazy music festival chick," and they further inspired Rony for icons used on the bottle (UFOs, sperm, rockets, panties, bras, etc.) and furthermore, the entire "dada" idea set the background for a further "dada” campaign for TV and print.

  • Agency: MAISON D'IDEE
    Country: Czech Republic/ Slovakia

    Branding and packaging design with advertising concept targeting young rich audiences. Everyone wants to drink from g


  • Designed by DePOT Design, Czech Republic.

    Brand and packaging design development for a range of dog food, snacks and supplements.

    This product line is a unique concept aimed at small dogs.

    Together with the client we have built a new category, not only in Europe but in a global market. Therefore, it was necessary to create a strong, unmistakable and clearly understandable brand.

    The design is inspired by the world of fashion, fashion magazines and use their communication tools to reach specific target groups. Emphasis is put on functional benefits and primarily on emotions.

    The claims "SMALL IN SIZE, BIG IN MIND", dominant photographs of dogs and strong colour coding are other essential elements for a good visual function of the entire product line.

  • Designed by Fiala&Sebek Visual Communications, Czech Republic.

    The Mikulov Wine – Butterfly brand is one of the most sold wine brands in the Czech market. The goal of the redesign was to create a more modern look with “winemakers’ tonality” and increased perception of the product value when compared with the competition within the same price range. Creating the new design for this wine range, the designers bore in mind the request for easy identification with the original design. This was achieved by using the icon of a butterfly, symbolising lightness, versatility and youth. Modern design appeal was also achieved by the use of metallised adhesive etiquette with relief embossing that replaced the original etiquette applied by wet gluing process. The new etiquette is notable also for its atypical shape, very different from other competing products. The target group are people between 25-50 years of age, spontaneous, energetic, living life to its fullest who want to have fun. They do not wish to get caught in the complicated wine-connoisseurs lingo. They simply want to buy a good wine to enjoy a romantic evening with the loved ones or share it with friends.


  • Designed by Fiala&Sebek Visual Communications, Czech Republic.

    A gift packaging was designed for the Bohemia Sekt Prestige premium range. The goal was to prepare an elegant and luxurious gift packaging design for the most popular and successful local brand of premium sparkling wines that will have a “sparkling tonality” and clearly communicate high prestige. The individual lines: Brut, Rosé Brut and Demi Sec are colour coded to support easy identification by customers at the point of sale. The colours follow the design of the etiquettes on the individual bottles that are featured on the front of pack together with the Bohemia Sekt logo. The unifying element of the entire range is an elegant golden wave, made using the cold foil technology. The new design helped increase sales by 92 % during the season (all four quarters) when compared with the same period of 2011, when the original gift packaging design was used.

    The primary target group are men and women ages 25-55 with the core at 30-40 years of age, from urban areas, active and with average or above average monthly income. This packaging was awarded in Czech Packaging competition OBAL ROKU 2013.


  • Designed by Kitchen Prague, Czech Republic.

    The wellness programs and treatments of Bozi Oko hotel are particularly chosen for the most comfortable and pleasant relaxation experience. Therefore, we took this marvelous opportunity to create something unique and excusive in order to complete the image of the hotel and fulfill the needs of the visitors.

    The most noticeable and memorable detail of the bottles’ design is its shape; smooth and silky, sleek and mild- its concept tends to accompany the luxurious atmosphere of the wellness.

  • Designed by DePOT Design, Czech Republic.

    Redesign of the range of chilled ready-made meals Hame Life Style.

    The task was to create a new visual identity for the entire portfolio of the Hame Life Style brand. The main objectives of the project were: modernisation, attractiveness, creating a strong design of the product range and clear differentiation from competitors. The design is based on the contrast of modern geometric graphics and traditional natural materials. All communication zones are clearly defined, which helps with consumers orientation.



  • Designed by Büro 128, Czech Republic.

    Brand identity and packaging design for the Italian mineral water Etrusca. The brand takes its name from the Etruscan civilisation, the most ancient civilisation which inhabited the Italian lands. The identity is designed to reflect the heritiage of the name, as well as the purity of the water, which is sourced from a spring at border of the Alps and the Apennines.