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Designed by Pizzolorusso for Palomar
Identity and packaging by alvvino
Additional Credits: Designer Pizzolorusso for Palomar
Lucetta, magnetic bike lights
Lucetta is an innovative set of two small magnetic bicycle lights which confirms the creative partnership between Pizzolorusso and the Italian company Palomar.
Easily attached to several different parts of a bicycle, the two small lights – white for the front, red for the rear - are switched on and off with just one click.
Designed to stay securely in place on even the bumpiest of roads, the lights give the option of a steady, slow or fast flashing beam, also selected with a 'magic' interaction.
Once a destination is reached, the lights are easily removed and may be linked together and slip in your pocket. The range of the beam is wide enough to reach vehicles, even if the light is tilted down. Lucetta embodies maximum utility and versatility.
The object is simple; it doesn't have a technical look but a friendly feature, 'clean' and yet a bit mysterious.
It is designed to take as little space as possible and to stay with other small personal things of everyday usage - keys, mobile phone, loose change - that 'inhabit' our pockets.
Designed by ARC'S, Italy.
For the launch of the new electric toothbrush Sonic Impulse, ARC'S has been asked to communicate professional reliability without losing human touch and a sense of cleaning energy. With the brand relentlessly committed in boosting innovation as the main driver, we brought on the pack two impacftful-emotional values: technological efficiency and a blue wave of innovation. In a little way we helped French people to smile. Certainly more than Carla Bruni ever did.
Designed by Design Team Pantech Co., LTD., South Korea.
Designer Name: Duhan Kim
The product is a premium smart phone that implemented the endless metal frame [seamless monolithic metal contour].
To emphasize the excellence of the product identity, the graphic is reduced to the maximum.
A special surface treated paper has been developed to maximize the metal feeling.
The protruded three-dimensional octangular package is designed to have the similar sense of the simple and linear front design of the product, which provides the aesthetic value with the differentiated quality.
Designed by Clearthinking Creative, United Kingdom.
Designer: Daryl Wilkinson
ioShutter - Packaging redesign and Brand refinement
The briefing session went something like this;
"OK here's the deal, the inside info is; one of the world's biggest online IT retailers love my photographic cable of AWESOMENESS but they feel the packaging needs a lift before they will take it. Can you make this thing POP?" Our response was quite simple - "Oh yeah, we can make it POP!" And the result? The IT retailer took a huge order.
ioShutter is a really innovative product that pushes camera cable releases to new territory, with awesome functionality like sound activation - 'clap to snap' and motion activation - 'shake to take' being utilised along side more conventionally, but refined, simplified and improved standard functions like; time-lapse, timer and long exposure functions.
Laminates and gloss UV varnish were used to emphasise and position the ioShutter in the premium section. Whilst we also utilised the pack side panels to educate the consumer, as this is a new market segment. Retail response has been high.
Clearthinking Creative are a multi disciplinary boutique design consultancy specialising in SME and start up business.
Designed by ProcessCN, United States.
Goal Zero is the industry leader in the emerging portable solar power market. As an exploding start up, Goal Zero needed finished, retail-ready packaging that was up to par with their cutting edge products. They came to Process for support in design collaboration, feasibility of design, testing, and providing full packaging manufacturing.
Goal Zero required packaging that would accommodate a product line with a wide range of purchase price points. They were also concerned about damaged packaging and theft. While addressing these needs, Process provided Goal Zero with packaging that would also create a unique and personal customer experience, at both the retail and post-purchase levels. The packaging also helped consumers become accustomed the new brand, and provide them with a specific level of education about the products in order to adequately support them in their purchase.
After extensive product packaging testing, Process designed a handmade box with a magnetic flap that revealed the product, while concealing the cords and adaptors for each product. Process used a dull coated paper laminated over board with 4/4 color with spot UV for additional detail. The outside cover overhangs the interior box to emphasize a book like appearance. An embroidered fabric pull tab on the bottom gives attention to small detail while giving consumers cues to access the product. The retractable metal hang tab allows the package to be hung or stacked for display. With packaging that feels hefty and significant, like a gift or coffee table book, the customer experience was enhanced both in retail and post-purchase settings.
With the product being fully enclosed and provided with additional structure, the issues of theft and damages were resolved. Interior structures included using a custom molded PET cavity insertion and uniquely designed product suspension. The flap also added additional room for education through a carefully produced system of iconography and typography. The end result of this project landed Goal Zero with a cohesive brand across multiple platforms. A system and series of rules now in place allows the packaging to maintain consistency when new products are added.
Designed by Gerlinde Gruber, Austria.
The Oregano-Box is an elegantly styled and simple alternative to common packagings for electronic components. This packaging combines visual claims with great protection.
The box meets the following requirements:
1.) one single packaging solution for 3 different sized modules (60x120mm bis 100x160 mm)
2.) high level on stability for protecting the devices during shipping, no extra foam material is needed
3.) easy to assemble
4.) can be plain stored
5.) high value according to the quality of the products
6.) clear, strong design
7.) high recognition value at trade shows
8.) space for an optional USB-Stick in a prominent place
The electronic device is shockproof packed, because it's centered and floating in the box.
The device is wrapped with an ESD-High-Shield bubble bag.
No closure is needed, because it is shipped in a green metallic bubble bag.
Designed by Burgopak, United Kingdom.
Burgopak have recently joined forces with the team behind Lapka to design and produce the packaging for their first collection of artisan electronic devices.
Lapka is a collection of small sensors that attach to your iPhone through the headphone jack. They allow you to take measurements and assess the quality and healthiness of your surrounding environment.
Aesthetically the intention of the product according to Creative Director, Vadik Marmeladov is, “to mix Yves Saint Laurent and NASA together.” To us that translated simply as, beautiful science. The products themselves are luxury tools that convey their connection with nature. The packaging, we felt, should do the same.
From the beginning this was not intended to feel like an, ‘Apple’ product. It is intended to disrupt preconceived expectations about consumer electronics. Brown kraft board, single colour print and incredibly limited product information were all intentional features.
The devil, as they say, is in the detail; using precise harmonious proportions (derived from the product) Burgopak created a simple tray to protect and frame the product. This was wrapped in a sleeve with an integrated lock and finished with a single tamper evident seal.
After the pack has been opened and the hero product removed users are invited on a voyage of discovery through the packaging as they dig down to unearth peripherals and printed literature. This again stems from the science of discovery encapsulated within the product.
Burgopak also developed a system to allow flexibility for different contents. The Lapka product is sold as a collection of four sensors, which are also available individually. In both cases a common packaging solution had to be utilised with minimal changes or extra cost.
On a practical level, each packaging component was designed to be supplied flat and ready for the final build at the point of fulfilment. These were supplied in a neat kit to help separate the components. The entire pack was then optimised to fit on a single sheet of 300gsm recycled Kraft board minimising tooling and material costs as well as wastage.
Lapka is available from selected retailers as well as at: www.lapka.com
Designed by Yu-YoungJeong, South Korea.
The "VIVACLAM" is a speaker brand.
This package was designed in a concept of "Beat Your Heart". Feature of sound vibration is formularized as a symbolizing graphic that conducted by sound wave and equalizer. This form of package reflects an idea of a trapezoidal profile of sound in a simple way.
The logo shows music through a vinyl.
Designed by Gustavo Arguello, Italy.
Plicopá is both a case and a support, entirely made of light cardboard. We say it’s a friend, because it protects your iPad from any collision and supports it in a stable and handy way whenever you read, write, chat…and so on. Plicopá is very easy, efficient and eco-friendly.
Despite other cases, Plicopá never hides your iPad’s design, instead it emphasizes it. While in use, your iPad’s perfectly visible in all its beauty, whereas when you put it away, a beautiful totally personalized cover safeguards it. Plicopá has bloomed from a very simple and functional design idea, where research for less polluting materials goes hand in hand with attention for aesthetics. Both during the production phase and in the disposal one, Plicopá is 100% recycable.
Though sustainability is not the only reason to chose Plicopá. The cover graphic is its strong point: in this first phase we have included 60 illustrations made by artists and designers, among which you can chose your favorite one. But it’s just the beginning. If you support our project, we’ll give many others the opportunity to create a unique artwork for Plicopá.
Designed by Esther Li, United States.
An environmentally friendly light bulb packaging design for a GE Energy Efficient bulb. It was created out of one single strip of cardboard that is recyclable and offers protection while still showing off the bulb.
Designed by Lim ChengHui LIM, BeeChean YONG and YenQi CHIA
School: School of Design, Southern College University
"Send your sex,through message."
We through the packaging to transmit the request that people usually difficult to ask or show, that is SEX.
Watch is normally as a gift send to partner. So we take this opportunity to apply hints of sex on couple watch packaging, increase interactive between couple.The graphic is break part apply on each.
There is only customer who buy the set of couple watch will get the hint.
Designed by Adentity, Sweden.
Cutting-edge POS Solution for Sony Xperia
When Sony launched the new Xperia V, T, TX and J smartphones, the Swedish advertising agency Adentity created an equally smart in-store display to highlight their top performance.
The agency came up with the concept of designing the transport boxes of the display phones so that they could double as an in-store POS display. In a few simple steps, these boxes can be folded into pyramids that raise the phones into the spotlight in retail stores all across the world.
Designed by Jongwon Lee, South Korea.
School: Pratt Institute, United States.
2012 Pratt Michael Gerbino's Senior Project
Old school is good school. 'grain' is a reusable-disposable film camera and film brand. The dots on the film package represent weather it is color or b/w and the size varies according to the film iso. Reusing instruction guide is included on the back of the camera.
Creative Director: Chris Palmer
Structural Designer: Steven Shainwald
Sr. Program Manager: James Balog
Program Manager: Adam Richardson
Creative Director B&N: Peter Farago
Photography: Mark Serr
Country: United States
The package Uneka developed for the Barnes & Noble NOOK HD+ does more than simply protect and transport - it showcases. This groundbreaking design literally elevates the NOOK HD+ as the consumer opens the box to create a real-world HD experience and an immediate “wow” feeling even before they use the product. This is done via an elegantly simple split-hinged, rigid box and molded pulp that also provides outstanding, yet unobtrusive protection for the tablet. The all-paper solution is both environmentally friendly and cost-effective, while complementing the high-end nature of the device. The sensible, simple, sleek, and unexpected presentation helps set this product apart in a crowded marketplace.
Stand out, fit in, interact, and protect, all in one cost-effective package. For its breakthrough NOOK HD+, Barnes & Noble envisioned interactive packaging that showed the in-your-face, HD experience the tablet offered, before it was even turned on.
After months of design exploration, inspiration struck and a pencil sketch of the concept of a package that lifted the device towards the user when the package opened started the real work. This kind of mechanism had never been done before, the timing was incredibly tight, and the Barnes & Noble green initiative added materials constraints onto the effort.
The Uneka design team had to figure out how to literally lift a one-pound product out of the box, hands-free, and protect it during transport, all using the most eco-friendly materials possible (e.g., no plastic or metal reinforcement). Beyond the concept itself, the tooling and production were challenges due to the novelty of the design and short timeframe before product launch.
The Barnes & Noble NOOK HD+ tablet packaging is innovative, effective, and highly impactful. The package lets consumers look at the NOOK HD+ product from a different perspective. Traditionally, exterior packaging visually attracts the buyer, while interior packaging is strictly for protection. Customers have to dig in to a box, just to see what waits inside. Uneka’s solution for the NOOK HD+ tablet lifts the product out of the box and towards the consumer’s hands as soon as the lid is opened. It showcases the HD+ innovation before the device is even turned on.
To accomplish this, our team undertook a full exploration of various engineered lift mechanisms. From fulcrums and pivots to ratchets and battery-operated triggers, we looked at every possibility for elevating this one-pound product. As it turns out, the answer was elegantly simple – a single piece, molded pulp design with three well-placed hinges. Building upon our extensive experience with molded pulp, we were able to eliminate the need for plastic in the design and use environmentally friendly materials that could be produced in mass quantities quickly and on a tight budget.
The final design is a molded-pulp box that doesn’t act like paper. When the lid is lifted, each of the hinge points moves in concert to seamlessly raise the product out of the packaging as if it were on a hydraulic. When closed, the sensitive product is gently returned to place and protected by both the top and bottom of the box. Safeguarding the product without complicating the dramatic visual impact was accomplished by placing the protective tray for the product in the lid. This cushioned the screen and electronics without interfering with the presentation.
The beauty of this package is that it is complex, yet simple, featuring high-tech design, with low-impact materials. It’s like nothing that’s ever been seen before—we created motion without mechanics and made what seemed an impossible ask both possible and beautiful.