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Agency: Dunlop Manufacturing, Inc.
President: Jimmy Dunlop
Creative Director: Joey Tosi
Art Director: Graham Shaw
Senior Designer: Justin Butler
Production Artist: Hank Alva
Photographer: Mick Waller
Client: Eddie Van Halen
Country: United States
Our challenge was to design packaging for a series of 3 guitar effect pedals marking the 35th anniversary of the release of Van Halen's debut album. The pedals themselves are hand-painted in 3 different colorways, and are all unified by the iconic Eddie Van Halen (EVH) "Frankenstein" stripe pattern, used extensively on his custom guitars since the late ’70s.
Our goal was to identify the EVH 35th Anniversary Series as a premium offering by employing a minimalist presentation and using custom printing processes. The triple-black matte finish box is wrapped with a Gloss Varnish print of the EVH "Frankenstein" pattern; the linework of this pattern is so iconic in the realm of rock that it is still recognizable even when taken outside of its trademark color schemes. The subtle reflective effect of the black-on-black graphic pattern forgoes the “hard sell” pitch of typical music instrument packaging and creates a sense of mystique around the product within.
We chose the Umbra typeface—used on Van Halen’s debut record in 1978—to convey the inspiration and design intent of the EVH 35th Anniversary Series. The sharp drop shadows and machined look provide a crisp contrast with the handcrafted and hand-painted presentation of the EVH 35th Anniversary Series effect pedals.
Designer: Alyssa Phillips
School: Pratt Institute
Country: United States
I was given the assignment to package a found object inside of a related object. I chose to package earbuds inside of a cassette tape, giving the now rarely used cassette a fun new purpose.
Agency: Pantech Co., LTD. in-house design team
Designer: Duhan Kim
Country: South Korea
‘VEGA Secret Note’ is a smartphone that can be used as a private note or a diary.
The package gives an emotional experience to the user intuitively by emphasizing the look of a note.
It also offers comfort and expectation of opening a high-end book by applying the slide-out method.
And it expresses the look of a diary by placing the band graphic work on the surface.
Designer: Andrew Zo
Product design by Coogobox.com
The packaging design for the “Little" Speaker was created with sustainability in mind. The entire package uses 3 sheets of chipboard (recycled paper) to securely hold all components together.
The soon to be released “Little" is a portable speaker compatible with the iphone 5 and up.
Agency: Process Agency
Client: Carbon Audio
Country: United States
Carbon Audio needed packaging for their Pocket Speaker to highlight their product amongst competitor speakers while also showcasing its small, portable size. Requirements included packaging that was not only unique and beautiful but also equally effective at protecting the product inside.
Initially, Process worked on package conception and strategy to create a custom-molded acrylic case that allowed the product to be viewed in its entirety while also exemplifying its small size. Because of all the different colors the speaker comes in, a minimally designed, clear package was needed. Ridges and notches on the top and bottom of the packaging adds a subtle but highly effective feature. It allows multiple packages to be stacked on top of each other and transported without any damages to the packaging or products. This design process included guiding the CAD development to ensure its executability.
Then we went through a factory review and debrief to find a factory that was the right fit for the client, including cost and timeline understanding and setting up the deliverables. Our manufacturing oversight included managing high quality standards and production consistency through local quality control teams and detailed reporting throughout production. Finally, we worked with the client and retailers to meet rigid shipping standards and carry out a comprehensive analysis of the production to allow us to continually improve efficiency and reliability for future orders.
The Carbon Audio Pocket Speaker stands out on retail shelves with its fundamentally effective and remarkable packaging design.
Designer: Ana Milena Hernández Palacios
Graphic design and interior designed by Ana Milena Hernández Palacios
Photography: David Rodríguez
Masquespacio designs the new Brand and space of Doctor Manzana
Masquespacio presents their last Project realized for Doctor Manzana, a store specialized in technical service for smartphones and tablets, besides being a seller of design gadgets for mobile devices. The project consists in the redesign of Doctor Manzana’s branding and the realization of the design for their first point of sale located in Valencia, Spain.
The project starts from the necessities from Doctor Manzana’s brand to open their first physical point of sale after the great success reached through their technical service offered until now only online in Spain. Due to the growth of the company in first case design studio Masquespacio redesigned the graphic identity of the brand with the purpose to strengthen the identity and apply it to the point of sale. The logotype starts from the principal axe of the company ‘the touchscreen’ and his reflection that creates an angle of 54 degrees. That angle ends being part of the whole communication and his defragmented into different applications that create an infinity of forms able for the graphic and interior design. Ana Milena Hernández Palacios, creative director of Masquespacio: “Talking about the colors as we started from a company name allied with a doctor we wanted to create a concept based on a hospital, however as we didn’t want to create a conventional design, we discarded this option, but maintaining blue and green colors as a reference to the first word in the company’s brand name.” Looking at the store everything starts from the striking façade that incorporates the same angles and colors like for the graphic identity. The blue and green colors like a reference to the doctor, the salmon color for the fashionistas and the purple for the freaks. Both windows contain texts like “Doctor Manzana? Is it an orthopedic doctor? No! It’s a team of technicians specialized in smashes, drops and accidents for smartphones and tables” communicating Doctor Manzana’s services in a funny way. Entering at the store we can see how the interior design as the graphic design contains fresh funny colors and a bunch of angles appearing continually in their original form or defragmented, making reference to the reflection of the touchscreen. A technological air blows through the store, while some details like the blue curtain refer in a metaphorical way to a hospital. Materials like the galvanized steel sheets are doing their more industrial work in the space, while white furniture is offering a light warm touch to the whole. Meanwhile, the different pastel colors bring the diversion part of Doctor Manzana’s identity to the space.
Masquespacio through this Project shows again that creativity has no limits and that high budgets aren’t needed to obtain an explosive result for brands looking to transmit a sober or a funny image like in this case with Doctor Manzana.
Designed by Pizzolorusso for Palomar
Identity and packaging by alvvino
Additional Credits: Designer Pizzolorusso for Palomar
Lucetta, magnetic bike lights
Lucetta is an innovative set of two small magnetic bicycle lights which confirms the creative partnership between Pizzolorusso and the Italian company Palomar.
Easily attached to several different parts of a bicycle, the two small lights – white for the front, red for the rear - are switched on and off with just one click.
Designed to stay securely in place on even the bumpiest of roads, the lights give the option of a steady, slow or fast flashing beam, also selected with a 'magic' interaction.
Once a destination is reached, the lights are easily removed and may be linked together and slip in your pocket. The range of the beam is wide enough to reach vehicles, even if the light is tilted down. Lucetta embodies maximum utility and versatility.
The object is simple; it doesn't have a technical look but a friendly feature, 'clean' and yet a bit mysterious.
It is designed to take as little space as possible and to stay with other small personal things of everyday usage - keys, mobile phone, loose change - that 'inhabit' our pockets.
Designed by ARC'S, Italy.
For the launch of the new electric toothbrush Sonic Impulse, ARC'S has been asked to communicate professional reliability without losing human touch and a sense of cleaning energy. With the brand relentlessly committed in boosting innovation as the main driver, we brought on the pack two impacftful-emotional values: technological efficiency and a blue wave of innovation. In a little way we helped French people to smile. Certainly more than Carla Bruni ever did.
Designed by Design Team Pantech Co., LTD., South Korea.
Designer Name: Duhan Kim
The product is a premium smart phone that implemented the endless metal frame [seamless monolithic metal contour].
To emphasize the excellence of the product identity, the graphic is reduced to the maximum.
A special surface treated paper has been developed to maximize the metal feeling.
The protruded three-dimensional octangular package is designed to have the similar sense of the simple and linear front design of the product, which provides the aesthetic value with the differentiated quality.
Designed by Clearthinking Creative, United Kingdom.
Designer: Daryl Wilkinson
ioShutter - Packaging redesign and Brand refinement
The briefing session went something like this;
"OK here's the deal, the inside info is; one of the world's biggest online IT retailers love my photographic cable of AWESOMENESS but they feel the packaging needs a lift before they will take it. Can you make this thing POP?" Our response was quite simple - "Oh yeah, we can make it POP!" And the result? The IT retailer took a huge order.
ioShutter is a really innovative product that pushes camera cable releases to new territory, with awesome functionality like sound activation - 'clap to snap' and motion activation - 'shake to take' being utilised along side more conventionally, but refined, simplified and improved standard functions like; time-lapse, timer and long exposure functions.
Laminates and gloss UV varnish were used to emphasise and position the ioShutter in the premium section. Whilst we also utilised the pack side panels to educate the consumer, as this is a new market segment. Retail response has been high.
Clearthinking Creative are a multi disciplinary boutique design consultancy specialising in SME and start up business.
Designed by ProcessCN, United States.
Goal Zero is the industry leader in the emerging portable solar power market. As an exploding start up, Goal Zero needed finished, retail-ready packaging that was up to par with their cutting edge products. They came to Process for support in design collaboration, feasibility of design, testing, and providing full packaging manufacturing.
Goal Zero required packaging that would accommodate a product line with a wide range of purchase price points. They were also concerned about damaged packaging and theft. While addressing these needs, Process provided Goal Zero with packaging that would also create a unique and personal customer experience, at both the retail and post-purchase levels. The packaging also helped consumers become accustomed the new brand, and provide them with a specific level of education about the products in order to adequately support them in their purchase.
After extensive product packaging testing, Process designed a handmade box with a magnetic flap that revealed the product, while concealing the cords and adaptors for each product. Process used a dull coated paper laminated over board with 4/4 color with spot UV for additional detail. The outside cover overhangs the interior box to emphasize a book like appearance. An embroidered fabric pull tab on the bottom gives attention to small detail while giving consumers cues to access the product. The retractable metal hang tab allows the package to be hung or stacked for display. With packaging that feels hefty and significant, like a gift or coffee table book, the customer experience was enhanced both in retail and post-purchase settings.
With the product being fully enclosed and provided with additional structure, the issues of theft and damages were resolved. Interior structures included using a custom molded PET cavity insertion and uniquely designed product suspension. The flap also added additional room for education through a carefully produced system of iconography and typography. The end result of this project landed Goal Zero with a cohesive brand across multiple platforms. A system and series of rules now in place allows the packaging to maintain consistency when new products are added.
Designed by Gerlinde Gruber, Austria.
The Oregano-Box is an elegantly styled and simple alternative to common packagings for electronic components. This packaging combines visual claims with great protection.
The box meets the following requirements:
1.) one single packaging solution for 3 different sized modules (60x120mm bis 100x160 mm)
2.) high level on stability for protecting the devices during shipping, no extra foam material is needed
3.) easy to assemble
4.) can be plain stored
5.) high value according to the quality of the products
6.) clear, strong design
7.) high recognition value at trade shows
8.) space for an optional USB-Stick in a prominent place
The electronic device is shockproof packed, because it's centered and floating in the box.
The device is wrapped with an ESD-High-Shield bubble bag.
No closure is needed, because it is shipped in a green metallic bubble bag.
Designed by Burgopak, United Kingdom.
Burgopak have recently joined forces with the team behind Lapka to design and produce the packaging for their first collection of artisan electronic devices.
Lapka is a collection of small sensors that attach to your iPhone through the headphone jack. They allow you to take measurements and assess the quality and healthiness of your surrounding environment.
Aesthetically the intention of the product according to Creative Director, Vadik Marmeladov is, “to mix Yves Saint Laurent and NASA together.” To us that translated simply as, beautiful science. The products themselves are luxury tools that convey their connection with nature. The packaging, we felt, should do the same.
From the beginning this was not intended to feel like an, ‘Apple’ product. It is intended to disrupt preconceived expectations about consumer electronics. Brown kraft board, single colour print and incredibly limited product information were all intentional features.
The devil, as they say, is in the detail; using precise harmonious proportions (derived from the product) Burgopak created a simple tray to protect and frame the product. This was wrapped in a sleeve with an integrated lock and finished with a single tamper evident seal.
After the pack has been opened and the hero product removed users are invited on a voyage of discovery through the packaging as they dig down to unearth peripherals and printed literature. This again stems from the science of discovery encapsulated within the product.
Burgopak also developed a system to allow flexibility for different contents. The Lapka product is sold as a collection of four sensors, which are also available individually. In both cases a common packaging solution had to be utilised with minimal changes or extra cost.
On a practical level, each packaging component was designed to be supplied flat and ready for the final build at the point of fulfilment. These were supplied in a neat kit to help separate the components. The entire pack was then optimised to fit on a single sheet of 300gsm recycled Kraft board minimising tooling and material costs as well as wastage.
Lapka is available from selected retailers as well as at: www.lapka.com