- Submit Design
Load more... Remaining
Type of work: Commercial
Country: Athens, Greece
The briefing (in brief): "We have been producing olive oil for many years, growing trees in our family's homeland in the Peloponnese. We now want to bottle it, mainly as a present for friends and family".
The target audience: Foreign clientele. People who can appreciate product provenance and family care.
The design: It is very rare for a client to come to us with the simple request of "creating a family gift" and this is exactly what happened in this case. We were asked to create a product identity - naming and packaging design of a product - which was meant to address first of all the members of a Greek family of olive oil producers in Karpofora, Messinia. We had to pay tribute to a strong, living tradition and this is exactly what we did. We used a children's drawing that conveys in the most direct way a lineage in the form of a tree and we placed every family member's name on its branches. We named the product, "My olive tree" because this is exactly what it is: the precious olive tree which, identified with one family tree symbolizes the bonds, efforts and legacy of this one family and is offered to a number of other such families around the world, in the form of an 'olive oil' present.
Agency: The Comeback Studio
Designer: Yiorgos Yiacos
Client: Notio Goods
Screenprint: Kouvelas S.A
Label Print: Cabas
Copywriter: Vaso Kanellopoulou
Notio Premium Extra virgin Olive Oil is the first of a series of products under the same brand name, all of which are produced on an estate located at the village of Agios Floros in the Messinia region, on the south of Peloponnese in Greece.
The idea behind the design: One of the initial goals was to make clear that Notio Goods is a company that is proud of its greek and more generally, south-european roots. In the European south, people “see things slightly differently”. As a result, an outsider usually gets the impression of disorder, whereas in reality it is just a matter of a different logic, a different set of rules that may not always be what he/she is used to, but ultimately work.
Similarly, the letters that form the brand name on the bottle and throughout the identity of the brand, on a first look may appear disorderly, as there is no apparent alignment. A closer look will reveal that the alignment of each word is based on a central axis that unites all the typographic elements. This axis symbolizes durable Greek values, such as simplicity, purity and clarity. In the same logic of the “slightly different”, texts on the back of the bottle are vertical instead of horizontal which would be the norm. The typeface used for the brand and product names was designed by the Comeback from scratch.
Each bottle is individually numbered, with its unique number written by hand on the top of the safety strip that secures the cap.
Client: MONOPATI SA
Type of work: Commercial
MONOPATI SA, a Greek trading and export company approached us in order to develop from scratch a brand for their unique extra virgin olive oil. Our challenge was to give the right name, design the logo and appropriate packaging for a product that would target the international delicatessen market.
100% extra virgin olive oil of superior quality produced from selected olives that are hand-picked and sorted, then cold-pressed solely by mechanical means.
The olives are grown in sun-drenched olive groves in the hills of Geraki, Peloponnese, at an altitude of 160 meters, which is considered ideal for the production of olive oil. The pine forest nearby combined with the cool breezes off the Ionian Sea help the trees produce a golden-green olive oil of superb quality with low acidity, a rich aroma of fresh olive and a gentle, natural taste.
It is available in three versions and packed in containers of 250ml and 500ml. Limnes and Afanoules regions differ in the olive variety and oil taste and there is a Bio version solely from biological cultivation of olive trees.
The brand name:
Several prerequisites and basic criteria for the brand name evaluation were agreed with our client. The brand name had to be legible in Latin, convey properties and values of the product, be differentiated from competition, place the product in the market environment that it aims and finally tell a story.
We therefore came up with the name Monakrivo, which in Greek means unique, precious and beloved. Monakrivo is a word which carries great sentimental value, usually used when referring to a child.
Unique, because it comes from the unique environment of the Peloponnese and has a unique texture and flavor. Precious, because of olive oil’s valuable contribution in our diet. Beloved, because it is crafted with loving care.
The design concept:
Our aim was to harmoniously combine simplicity and prestige with a friendly disposition.
The visual approach for the logo and label is simple, elegant and timeless. We created an abstract visual leaf and olive fruit that at the same time take the form of symbol/seal.
Our client wanted to stress the importance of the nutritional value of olive oil. So we designed a creative approximation indicating the level of consumption (bottle/side view). We remind consumers of the nutritional value of olive oil by rewarding consumption with cheerful and encouraging words.
Monakrivo extra virgin olive oil confirmed its name by winning 3 awards in the International GOLD ARISTION 2014 Extra Virgin Olive Oil Packaging Awards. More specifically, it won the gold award for the overall packaging design, as well as two silver awards for bottle & packaging label.
Agency: KEIK Bureau
Client: Sofia Valvi
Type Of Work: Commercial Work
Gaiosofia Natural Products commissioned us to design their visual identity including their label and website. Gaiosofia was founded by people with love and faith to everything natural, harmonic, traditional, healthy. Wanting to highlight that quality is more valuable than quantity, Gaiosofia search for pure, natural and traditional products, in which there is the least human intervention possible. The company is driven by the theories of natural farming (an ecological agriculture practice institutionalized by Japanese farmer and philosopher Masanobu Fukuoka).
Designer: Vagelis Gkravaritis
λαδιά // (la-diá) - extra virgin olive oil
λαδιά (la-diá) is a high quality traditional product of the Hellenic land.
Extra Virgin Olive Oil from EVIA.
Superior category olive oil obtained directly from olives and solely by mechanical means.
The aim of the project was to show the consumer the origin and production process oil with a simple way to distinguish primarily the bottle contents.
Agency: dolphins// communication design
Designer: Art Directors: Vasilis Papadopoulos, Thanasis Tsampoukas
Creative Directors: Hara Nika
Client: The Secret Keepers
Type Of Work: Commercial Work
One of the finests harvesters.
The Secret Keepers was founded by a group of young producers in Chalkidiki. It specializes in the production, standardization and trade of exquisite farm products all over the world, like virgin olive oil, green olives from Chalkidiki and different varieties of honey. Stages based on secret procedures are followed during the production. As keepers of secrets based on tradition, they create with respect towards nature, without any reduction in quality and with emphasis on high aesthetics. 'The Secret Keepers’ call themselves the keepers of hidden secrets of tradition.
Minimal design, with references to mysticism symbols and forms.
Designer: Stelios Pseftogas
The local grape variety of "Agiorgitiko", the Greek name of "Saint George's", determined significantly the label design and the nomenclature of the wine. Regarding the military status of St. George and his epic character we decided to name the wine Epicus. We designed a new dragon combining three different Greek mythology monsters, the Griffin, the Hippocampus and the Winged Lion. At the left side of the label, the golden spearhead of St. George pointing at the dragon is implied, inspired by the work of Paolo Uccello and Byzantine visual hagiography.
Designer: Spiros Karavas
Client: Alchimica Building Chemicals
Alchimica is one of the world's leading companies specializing in the development and production of specialty materials for construction and industrial applications.
The packaging of aquasmart, one of Alchimica's main products, a two component, water based coating with exceptional performance never achieved before from similar products, was redesigned by our agency. The image of a classic faucet was used as a main element to packaging, to symbolize the fact that the disadvantage of being waterbased is now a full advantage thanks to the new aquasmart technology. The concept chosen to communicate the product was "Waterbased Coatings Reinvented".
Agency: Red Creative
Client: Agora fine Greek foods
Agora comes to place on your table a product with unmatched nutritional value! We created a Premium Extra Virgin Olive Oil, Protected Designation of Origin (PDO), from Kolymvari, Chania, Crete, a region recognized worldwide and awarded for the quality of the oil it produces.
The selected tin of 500ml protects the product throughout its use from the sun, wind and humidity. Please store it in a cool, dark place. The design of the tin is ergonomic, so the package shrinks peripheral costs, while the tin is lightweight, easy to carry, and user friendly with a label that remains intact. You get a shiny product in your kitchen that will decorate your space! And remember: Our tin is recyclable!
Agency: Smirap Designs
Designer: Mike Karolos
Concept redesign for Alfa Greek Beer.
My goal here was to make a more minimal and clean approach of the beer label.
Less colors, simpler shapes & typography and this is the result.
Agency: pi6 communication design
Designer: Michael Ochs & Rena Chrysikopoulou
Project Management: Olympia Aivazi
Client: Grape Town
According to Greek Mythology, the nymph Thetis dipped her son Achilles in the River Styx in order to vanish all weakness and make him immortal. Holding him by the heel, she forgot to dip him a second time thus leaving him with a vulnerable, mortal spot.
The design concept takes the actual myth of Achilles a step further, adding yet another figurative meaning to the phrase ‘Achilles’ Heel’ and identifying the taste and aroma of fine wine as one of the greatest human weaknesses and desires.
Adhering to the original brief which called for a strong visual identity that made this value-for-money product stand out on the shelves of various international markets, the overall design and custom typography are bold and contemporary, balancing between sophistication and affordability.
Agency: Sophia Georgopoulou | Design
Designer: Sophia Georgopoulou
Photography: Math Studio
Aggelon Gi Estate (Angels’ Land in greek) launched a series of wines to complement Matrapazidi family’s friends and associates. These wines carry a message of hope and optimism in the middle of Greek crisis since their label was inspired by the legendary Greek poet’s, Odysseas Elytis' quote:
"If Greece was destroyed completely, all it would take to rebuild would be an olive tree, a vineyard and a boat."
The illustration on the labels are of a collage technic, embrasing the idea of composition/decomposition.
Aggelon Gi Estate’s logo is inspired by the estate’s natural scenery as well as by it’s name.
It projects a landscape where the sun is rising and at the same time the land looks like an angel’s wings.
Designer Vlachopoulos Fotis
Chef is the key factor for a good pizza so I thought to make a pizza box with him and not the pizza. The design is simple but also unique because if you turn up side down the box the design creates the image of the chef.