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Agency: Smirap Designs
Designer: Mike Karolos
Concept redesign for Alfa Greek Beer.
My goal here was to make a more minimal and clean approach of the beer label.
Less colors, simpler shapes & typography and this is the result.
Agency: pi6 communication design
Designer: Michael Ochs & Rena Chrysikopoulou
Project Management: Olympia Aivazi
Client: Grape Town
According to Greek Mythology, the nymph Thetis dipped her son Achilles in the River Styx in order to vanish all weakness and make him immortal. Holding him by the heel, she forgot to dip him a second time thus leaving him with a vulnerable, mortal spot.
The design concept takes the actual myth of Achilles a step further, adding yet another figurative meaning to the phrase ‘Achilles’ Heel’ and identifying the taste and aroma of fine wine as one of the greatest human weaknesses and desires.
Adhering to the original brief which called for a strong visual identity that made this value-for-money product stand out on the shelves of various international markets, the overall design and custom typography are bold and contemporary, balancing between sophistication and affordability.
Agency: Sophia Georgopoulou | Design
Designer: Sophia Georgopoulou
Photography: Math Studio
Aggelon Gi Estate (Angels’ Land in greek) launched a series of wines to complement Matrapazidi family’s friends and associates. These wines carry a message of hope and optimism in the middle of Greek crisis since their label was inspired by the legendary Greek poet’s, Odysseas Elytis' quote:
"If Greece was destroyed completely, all it would take to rebuild would be an olive tree, a vineyard and a boat."
The illustration on the labels are of a collage technic, embrasing the idea of composition/decomposition.
Aggelon Gi Estate’s logo is inspired by the estate’s natural scenery as well as by it’s name.
It projects a landscape where the sun is rising and at the same time the land looks like an angel’s wings.
Designer Vlachopoulos Fotis
Chef is the key factor for a good pizza so I thought to make a pizza box with him and not the pizza. The design is simple but also unique because if you turn up side down the box the design creates the image of the chef.
Designer: Spyros Doukas
Client: Chipita International
Branding and Packaging for Chipita's new range of potato chips.
Target group of this range of snacks is young adults.
The concept was to combine photography and illustration to give a unique stylish character to the product. The use of a rich black background, and the combination of illustration (abstract bowl and flavor) and photography (actual product), enhances the product's presence and becomes the''hero''.
Agency: The Comeback Studio
Creative direction: Olympia Lioni.
Designer: Yiorgos Yiacos, Olympia Lioni
Client: Olympia - Yiorgos
Offset printing: Panos Davias
Screen printing: Chrysanthos Aggelakis and Tind
Project photos: Studio Anastassatos
The invitation for Olympia’s and Yiorgos’ wedding which took place on the island of Kythnos in Greece.
The basic idea that the couple had for the wedding was that the whole thing should be as informal as possible. It should basically be a good excuse for everyone to go to a beautiful place for a few days, have a good time and party. In the same time we had to find a way to provide all the guests with all the practical information they’d need in order to travel to and stay at Kythnos, since it was a new destination for most. Thus. it was decided that the invitation would be in the format of a poster with would have a dual function. On one side, we made a big illustration of the map of kythnos, accompanied by the portraits of the couple and various elements that had to do with the wedding. This would work as a childrens’ coloring book that the guests could color themselves. On the other side the guests could find all the information that someone visiting Kythnos for the first time would need.
After being printed and folded, the posters were inserted in metal boxes, together with a set of coloring pencils, an eraser and a pencil sharpener. On each box the Color Me Badly logo was screenprinted and a sticker tag, similar to those on childrens’ notebooks was pasted. The name of each guest was written on those tags by hand.
Agency: S+ αισθeτικό
Designer: Stelios Papalampropoulos
A simple package with a personalized shape for cheak-peas from Grevena, in nothern Greece. Double sided etiquette. A combination with the basic information on the colour side (upperside) and two recipes hidden on the other grey side (lowerside). While someone opens the package, two recipes of cheak-peas shown.
Client, Nongfu Spring
Τhe briefing (in brief):
We are looking for a new packaging for two new products: a) black tea with milk and b) a premium type of matcha tea. We also want to develop the whole advertising concept in relation to the packaging so that we have a clear and strong product identity.
Τhe target consumer:
Young, contemporary, busy everyday consumers in the Chinese market. People who want to enjoy quickly and easily, a well prepared, healthy, tasty tea drink.
Our client, Nongfu Spring, is one of the biggest, most well known and highly respected companies producing mostly bottled water in China. The strong brand image and reputation of the company (natural spring sources, traditional values, respect for the environment) called for a very thorough research on our part into the particulars of the specific market. Both tea drinks (matcha milk tea and black tea latte, are best prepared by being whisked with the use of a specific bamboo tool. We worked in two converging axis: we incorporated the shape of this essential whisking tool into the bottle's industrial design producing a completely distinctive and yet natural looking new packaging form; for the typography we married the eastern (Chinese) and western (English) words for tea using the shape/letter T as link. Corporate values as were both explained to us and researched during field trips we made, emerged through the realized product identity. This whole design project proved to be also a cultural reach out, an exploration which we enjoyed a lot and learned from.
Agency: Smirap Designs
Designer: Mike Karolos
My purpose was to make a minimal & fresh branding for a soft drinks series. The design of the packaging is clean & simple with a pop style to it. The idea behind the logo was to make a different icon for each flavor but in a way that whatever icon you see, the brand would be recognizable.
Designed by In Mood Designers
Designers: Aspa Chroneou & Kostas Apostolopoulos
Copywriting: Maria Nathanael
Photography: edit 59 | Panos Kostouros
Printing: Forlabels SA
The Greek olive oil dates back 4000 years and is globally acknowledged for its purity and exceptional taste. One of the purest Greek olive oils is produced and packed in the land of Aetolia and Acarnania, where the mythical river Achelous flows. The region is situated across of Ithaca, the island of Homeric hero, Odysseus.
The ΙTHAKI Olive Oil sails off from that mythical region and travels worldwide to offer its primeval beneficial and nutritional properties. The health benefits of olive oil are extensive: from bolstering the immune system and helping to protect against viruses, olive oil is also effective in fighting against severe diseases (cardio, pneumonic, skin). It also nourishes the skin and hair and offers a deep sense of bliss.
The ITHAKI Olive Oil is produced by “ITHAKI EXPORT PC” & D.T. Company, based in Agrinio, Greece.
ITHAKI Olive Oil’s is extra virgin, which is the top-ranked classification category in the world. Its superior quality is appreciated by the international trade, which is the reason why ITHAKI Olive Oil’s exports to all markets are constantly increasing at a fast pace.
It is available in three packages:
250ml, 500ml and 750ml.
Designed by Foodwill – The Greek food project
Andriotis Foods is a Greek trading business marketing Greek traditional and seasonal products from all over the country.
Foodwill has been assigned to create the brand design for a series of marmalades and jams called “Mr Jam” and a series of pickles called “Bostani”.
Mr Jam labels are inspired by Alice in wonderland and each taste is stated by different types of hats. For Bostani, which in fact means a small garden, we chose to create a chalkboard effect to point out that the products are homemade and traditional.
Agency: noon design
Designer: Stelios Pseftogas
The “art deco” design approach of the Electus label was made for two reasons, to achieve visual delicacy and a characteristic identity and also to reproduce the spirit of classicism that is transpired by the Greek origin of the name of the wine (Εκλεκτός).
Designed by Sophia Georgopoulou
Photography: Math Studio
Logo design, branding and packaging design.
Nutty Bunny is a delicious handcrafted non-dairy frozen dessert and it is made with the purest ingredients on the planet!
Nutty Bunny products are made in small batches in Westport, Connecticut, United States.
All ingredients are 100% organic, vegan, non-GMO and are naturally gluten-free.
Nutty Bunny products do not use any artificial sweeteners and there are no funky, unpronouncable substances. They simply use nature’s purest ingredients and local sources whenever possible.