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Designed by Curious Design & Think Packaging, New Zealand.
When our client's first words about his product was that 'it sucks', it was a little disconcerting…..
However after seeing this beautiful little device that makes separating egg yolks from whites, quick easy and clean-it all made sense!
Think Packaging's Mat Bogust provided the inspiration-by designing a very contemporary physical construction that showcased the ergonomic beauty of the YOLKR. Curious then complemented that with sophisticated graphics, to create an uber cool presentation.
Designed by Bluemarlin Brand Design Sydney, Australia.
Valspar Paint launches into the Australian market with a design by bluemarlin
The global branding and design agency’s Sydney studio was tasked with developing a strategic portfolio solution that wouldaccentuate the brand’s ethos of ‘Owning Colour.’ While one of the largest painting and coating corporations in the world, Valspar had no equity in Australia. In order to compete, the brand needed a compelling creative solution that would distinguish it from the category’s more established and reputable brands as well as appeal to consumers in a completely new way.
Taking a refreshing and revolutionary approach, the design revolves around a colour spectrum device that highlights choice, colour knowledge, and the expressive nature of paint. Cutting through the colour spectrum is a “V” and paint droplet, which serve as holding shapes to assist with variant navigation. Easily recognisable and delivering strong shelf standout, this solution breaks through by breaking away from the category convention of featuring generic lifestyle photography on pack. It also addresses the undo complexity of purchasing paint by effectively utilising the back of pack to further guideconsumers in their choices.
Designed by Jenny Lee, United States.
Rebranding of Ace Hardware and new urban gardening packaging line developed for its private selection. Gardening = therapy. The rebrand aspires to reconnect people with nature within a contemporary context. For this particular project, sustainability was not just an afterthought but the big driving force behind the packaging solution. There is not a drop of glue used in this packaging system. Each packaging form is made from a single piece of material that folds and self-locks within itself. The liquid fertilizer and the pruning scissors packaging are perforated in strips so that they may be repurposed as seedling markers. By using concentrated liquid fertilizer that comes in its own dilute-and-pour mixer bottle, manufacturers save not only space and money but make far less carbon footprint. By simply pouring onto the base of the plant, the formula also won't get onto undesirable surfaces such as skin or tabletops.
Designed by ARC'S, Italy.
YK is a big Russian company producing a wide range of professional paints at a high specialization level. The factory is located in Yaroslavl, ancient trade post overlooking the Volga river, 150 miles away from Moscow.
YK hired ARC'S to completely restructure the whole range of packaging. The design intervention is supposed to push the brand forward, by leaving behind the old-fashioned sovietic mood to embrace a more cosmopolitan and contemporary style. We approached the task by a particular "narrative" point of view: the new packaging tells the story of products through an iconic and entertaining family of characters.
Designed by Emily Zirimis, United States.
The Marie Antoinette Welcome Kit is a fictional kit to be given out to guests staying at the W Hotel in Paris, France during Paris Fashion Week. The theme of the kit is Marie Antoinette Takes Paris Fashion Week, and so included in the kit is a combination of both modern and vintage-feeling items, so as to depict the concept of old and new. This idea of old and new pulls inspiration from the W Hotel Paris' interior design - a juxtaposition of old architecture and modern design.
Each kit contains a bottle of O.P.I. nail polish, a tuberose votive candle (one of Marie's favorite flowers), a golden tin of raspberry vanilla mints, two macaroon trinket boxes, a bottle of Chanel Chance Tendre toilette spray, and an eight page booklet describing a bit about Marie Antoinette's history, in addition to her daily itinerary.
Designed by Petar Pavlov, Macedonia.
Peacoque is an innovative brand/packaging concept for condoms.
The name of the brand is derived from the word ‘peacock’ (a symbol for beauty and pride), and the French word ‘coque’ which in translation means hull/shell.
The packaging's structure is a very simple one. It requires no gluing (unlike the regular condom boxes). It opens like a fan and there's enough space for 5 condoms.
The graphic language of the brand is minimal using colour to represent the peacock association. The colour palette is divided in two main segments. The basic range uses only shades from one colour, where as the special range (consisted of flavoured, season and occasion based packagings) use shades of two or more colours.
There's also a special Rainbow pack that pays tribute to the gay community.
The structure of the packaging makes it very strong, thus it can be safely kept inside a purse or a pocket.
Furthermore, when opened, the side of the packaging reveals another dimension and transforms the packaging into a decorative interior element. This creates another use of the packaging itself.
Two packs can be combined to create an abstract version of a peacock.
Designed Vijit Keomisy, Canada.
The idea of L'ART Laboratoire began when I was watching films like "Willy Wonka" and "Hugo", then researching package designs from the 20s–60s and becoming obsessed with that vintage look—a look that is conceptually simple but has enough substance to make an impact from the typography, pattern, and colour choices. I wanted L'ART to be a luxury/artisan candle brand—having the idea of it being handcrafted in a french laboratory, with each scent constructed and developed carefully like a piece of art, producing a distinct composition. The design of the L'ART brand was to have that vintage spirit but (of course) still keep it luxe.
However, the most important thing was the box design. I stuck with some traditional patterns that are classics but added new ones that are a bit more pop-art. The pattern is the focal point of the box design because I like a package to stand out on a store shelf (which is essential very important).
Designed by R Pure, France.
Combine advanced technologies like encapsulating fragrances with an aesthetics inspired from craftsmanship and interior design - this was the original vision that came up with the design of this innovative object, an all-new approach in the home scent category.
The electric diffuser of diptyque is mobile and works with cartridges available in the 5 iconic scents of the fragrance house.
The object is made of a ceramic piece covering partially the metallic lace which hides the technical mechanism. A renewal of high-tech aesthetics aiming to let the sensory and emotive appeal remain the core drivers of Diptyque.
Designed by designojo, United States.
Arm & Hammer re:considered (concept)
For much of its 160 year history Church and Dwight has sold baking soda under the Arm & Hammer brand name in an iconic yellow box, with the classic Arm & Hammer symbol. Sometime in the mid 1970’s the brand extensions began to multiply like bunnies, initially with household cleaning products and later within the personal care category.
Today Arm & Hammer markets everything from laundry detergent and bathroom cleaners to cat litter and toothpaste. Church & Dwight has positioned Arm & Hammer as an “ingredient brand” which they have successfully leveraged across numerous product categories with a core promise- the power of baking soda and its proven deodorizing effects.
Packaging across their diverse range of products and consumer targets, for the most part, builds upon familiar Arm & Hammer visual assets: the muscular arm and sledge hammer icon within the red circle and a predominately yellow color palette.
We were somewhat curious about how the brand might be evolved to speak more uniquely to consumers within each specific product segment while retaining a link back to the Arm & Hammer master brand. Clearly the visual and emotional drivers for a consumer shopping the toothpaste aisle at a drugstore are different from a shopper buying cat litter at the neighborhood pet care super store. How would packaging be impacted by analysis of the competitive landscape within these individual product categories? What would be the best visual strategy to communicate the many specific product benefits while building upon the strength of the Arm & Hammer brand? And just how elastic is the brand to further line extensions?
Designed by Pentagram, United Kingdom / United States.
Harry Pearce and his team were briefed to create an identity that would both introduce the range and work across a diverse array of products – and they developed a simple, flexible system that looks modern while catching the eye.
Using a bespoke dual keyline typeface for the word ‘House’, Pearce and his team have created a simple, bold identity for the brand. The type sits in a circle on a plain background, using white and yellow as the primary colours, Pearce explains
The circle is a platform and presenter or both the range name and any product that sits upon it. Collectively the circles create an eye catching pattern in store, or as a single statement of scale in the store windows.
When used on packaging, the circles carry, the product, the descriptor and the range name, all held in a simple system that wraps the 3D packaging.
Designed by mousegraphics, Greece.
The Briefing (In Brief): We have a series of materials related to construction and building. The brand's name translates as "construction". We want a packaging which will convey this in a simple, modern, distinctive way.
The target consumer: Professionals in building, and common people who have simple construction works as a hobby.
The design: We focused on the idea of construction and used Tetris game as our reference platform. The highly successful tile - matching puzzle video game, was launched in the 80's and is based on the random sequence of Tetriminos (color shapes composed of four square blocks each) which fall down the playing field - the "well" or "matrix" - to form specific structures. If it is true that play is at the base of every creative activity and if we all share building-with-cubes childhood memories, we designed the BAU packaging as a fun way to bring the "matrix" to adult realities.
Designed by Oy Aihio Design Ab, Finland.
Aihio™ Design Candles – Aino Aalto® -Glass Tumbler From 1936 – Reincarnated as a Design Candle.
Aihio™ is a collection of handmade candles casted in the shape of a classic Finnish design glass. The 2013 Limited Edition candles are based on a rare newfound tumbler no. 4059 by designer Aino Aalto®, originally manufactured by Karhula glass factory in 1936. The package is made from recycled cardboard and is 100% recyclable. Carton is covered with black silkpaper to give a refined smooth finish with the matt stripe shaped label. Aihio™ candles contain hiqh quality craftsmanship from Finnish artisans and are made by hand from paraffin and stearin - leftover byproducts of oil refining.
How Finnish Design Glass Turned From Cool to Hot.
Designer Aino Aalto® (1894–1949) designed the tumbler no. 4059 as part of a tableware collection in 1936 – the same year she designed the iconic Aalto vase with Alvar Aalto®. No. 4059 was made in the Karhula glass factory in 1936, but the production ceased before the war in 1938. The elegant design won gold at the Triennale di Milano in 1936. Today the original glassware is a rare collectors´ item. The famous glass designs of Alvar&Aino Aalto® are Finnish design classics,
recognized all over the world.
Aihio™ in Finnish means an object which is transformed by evolution in design. Form follows function, a new function leads to a repurposed design. Reborn candles are based on original designs by the Finnish glass factories, representing various designers from the “golden years”. Aihio pays homage to the timeless design of the Finnish masters. Aihio™ Design Candles – Newfound Aino Aalto® -Glass Tumbler From 1936 – Reincarnated as a Design Candle. Great designers worked for the Finnish glass factories: Aino Aalto®, Alvar Aalto®, Tapio Wirkkala, Nanny Still, Helena Tynell and Timo Sarpaneva to name a few. Aihio™ brings back to life the legacy of timeless design with a new refreshing twist – Finnish design glass has turned from cool to hot.