Showing posts with label Home Living. Show all posts
    Showing posts with label Home Living. Show all posts



  • Agency: BTL Brands
    Location: London & Barcelona


    The Chatsfield is a fictional luxury hotel chain, and the setting for a new cross-platform romance series by publisher Harlequin / Mills & Boon. We were given the enviable task of designing the identity for the hotel, building the website, and creating a series of luxury promotional products to be sent to journalists and fans on launch day.

    We wanted the hotel to have a modern look & feel, but inspired heavily by art deco and top luxury brands like Chanel. The custom typography folds neatly into itself to create an iconic logo, which naturally becomes the centerpiece of the identity and packaging.

    The packaging system needed to be flexible, luxurious and iconic (yet achievable on a very small budget). Black, white & gold are recurring motifs in luxury branding, making it the ideal color scheme to give The Chatsfield credibility. The solution was minimal black packaging, wrapped in a delicate white bible paper, impeccably printed with gold ink and sealed with a gold sticker (unique to each hotel in each city). No ordinary printer could get our delicate wrapping paper through their machine, so each individual sheet had to be screen printed by hand. The result is satisfying to unwrap and truly exclusive.



  • Designer: Flora Cruells Benzal
    Type of Work: Student Project
    Country: USA


    We were asked to design and create a survival kit set for a chosen theme. The goal of this project was to creatively fit the design aesthetic to the theme.

    With the readlly easy access that we have to medical information nowadays, and the many opportunities that we have for auto diagnosis, I decided to create a survival kit for the hypochondriac in all of us.

    Instead of going for a contemporary look, I decided to design a throw back to the 1800's and their snake oil charmers; the ones that would come to remote towns in order to sell their magic medicines that would cure all kinds of illness.

    I created a type based logo reminiscent of the era along with some frames to keep it contained. I used old fashioned medical illustrations from gray's anatomy to give it an air of medical authenticity. I also used vellum to print all the graphics in order to get a more a matte finish. The vellum also provided a little bit of bleeding, making it more old fashioned and distressed.

    All the labels are tagged with their appropriate contents, but they also have a little tagline as a pun (for example, the Eye Drops are to be used in case of Pink Eye…but that could also be a sign for Glaucoma! The Sunscreen is to be used for skin redness… but it also could be a sign for Melanoma!)

    Hypochondriac Survival Kit is full of remedies for the simplest diseases, because it may be nothing, but who knows…. you may die from it! :)




  • Agency: Yield
    Designer: Andrew Deming, Rachel Gant
    Client: Yield
    Type Of Work: Commercial Work
    Country: USA

    At Yield, we produce a range of goods, from bags to products for the home. Our pieces are defined by playful simplicity and honest materials--functional goods with a refreshing appearance.

    We design our packaging to be just what it needs to be and no more. We aim to balance our need for flexibility and small product runs with the desire to create striking and memorable presentations.

    The Geo Stands are sold individually and in sets, so each piece is packaged in a drawstring bag and the sets are encased in a slider box. The throws are held together by letterpress sleeve.



  • Designer: Tanguy Henrijean
    School: College of Advertising and Design
    Type of work: Student Project
    Country: Belgium

    Today's society and people has changed ...

    That’s why Le Pain Quotidien has decided to renew its strategy to reach new and younger consumer to regain its status of trend-setter.

    And loose a bit of this tradition bakery to a modern Premium Quality bakery.

    For the packaging design they needed something fresh and clear. These information are written in Courier typeface to keep this feeling of handcrafted products. And of course i used natural paper because at LPQ everything is natural and organic!



  • Designer: Simen Wahlqvist
    School: Deakin University, Melbourne, Australia
    Type Of Work: Student Project
    Country: Norway

    The assignment was to choose the most boring and mundane household product you could find and make it exciting through packaging it in a new way. I picked cottonswabs and I soon found out that they where just a quick coat of yellow from looking like small "hazmat" workers. This was a good fit for a concept since cottonswabs enter the nooks and crannys you don´t want touch yourself. The name "YUCK!" where then chosen for obvious reasons.


  • Agency: Keim Identity GmbH
    Designer: Matthias Keim
    Client: Exped AG
    Type Of Work: Commercial Work
    Country: Switzerland

    The packaging for the ultra-light Fold Drybags of Exped was designed based on ecological considerations. In contrast to traditional packsack packaging, it consists solely of carton.

    It was deliberately intended not to use any adhesives or plastics. Furthermore, it was paid attention to produce the packaging at a minimum usage of paper. The lamellar folding mechanism, with its alternation of low and high positioned lamellae elements, allows fixing the rolled up packsack. This is possible, because the product fills out the emerged space between mutually arranged lamellae elements with its pressure of the expansion stress and thereby stabilizes the packaging. Thus, it can be said that the product is a functional component of the whole packaging.

    The packaging directly embodies the benefits of the product – namely the lightweight and the smartness. At the POS, customers can experience the product while removing it and retailers can easily reintegrate it in the package.


  • Agency: Keim Identity GmbH
    Designer: Matthias Keim
    Client: Exped AG
    Type Of Work: Commercial Work
    Country: Switzerland

    The packaging for the ultra-light Compression Bags of Exped was designed based on ecological considerations. In contrast to traditional packsack packaging, it consists solely of carton.

    It was deliberately intended not to use any adhesives or plastics. Furthermore, it was paid attention to produce the packaging at a minimum usage of paper. The lamellar folding mechanism, with its alternation of low and high positioned lamellae elements, allows fixing the rolled up packsack. This is possible, because the product fills out the emerged space between mutually arranged lamellae elements with its pressure of the expansion stress and thereby stabilizes the packaging. Thus, it can be said that the product is a functional component of the whole packaging.

    The packaging directly embodies the benefits of the product – namely the lightweight and the smartness. At the POS, customers can experience the product while removing it and retailers can easily reintegrate it in the package.



  • Designer: Ruta Jamenis, India
    Type of work: Student Project
    School: Portfolio Center, Atlanta, GA

    Polishing Shoes is a ritual. You lay down the paper, get your old t-shirt to clean the shoes up and spend some time and energy to get the perfect shine.

    This is a packaging that improves functionality and is a easy 4 step process to the perfect shine.

    The products include clean wet wipes, a roll on polish that can be used to apply polish on your shoes evenly and without staining your hands, a brush and a dropper bottle to add a few drops of hi-gloss liquid for the perfect spit shine.


  • James Day collaborated with adam&eveDDB to create a campaign for luxury department store chain Harvey Nichols.

    The ads suggest the consumer hand out cheap gifts so they could instead treat themselves without guilt, and successfully so. It was a smash hit that married luxury packaging with everyday items that even the most spoiled recipients would be hard pressed to crack a smile at. The “Sorry, I Spent It On Myself” gift line was available in-store and online during the holidays, including items such as authentic Lincolnshire gravel, priced at £1.61.

    "It expands the way we use advertising,” Titanium & Integrated jury president Prasoon Joshi of McCann Worldgroup India said of the Harvey Nichols work.

    "To take greed and make people laugh and smile about it is, I think, incredibly difficult. And as a film, it’s a perfect piece of film,” said Film juror Pete Favat of Deutsch/LA.




  • Agency Name: DEI Creative
    Designer: Maddy Porter
    Client: DANI Naturals
    Type of work: Commercial work
    Country: United States

    DANI Naturals is an Oregon-based company that creates natural luxury products for the body and home. In the throes of a new product launch, DANI engaged DEI Creative to completely redesign the look and feel of the product labels and packaging. Inspired by the pure, organic products, DEI coupled a streamlined apothecary look with floral imagery and geometric patterns, creating a package line that is both fresh and vibrant. Each scent includes a unique color, floral illustration, and pattern.

    Some of the specific products designed include shampoo and conditioner, body wash, lotion, sugar scrub, diffuser, and candles— many coming in both full size and travel size.

    DEI Creative’s in-house photographer photographed the new product line for promotional use, capturing both the individual products as well as each scent “collection”. These images were then utilized in the design and development of a new, fully responsive, user-friendly, e-commerce website (built on Shopify). The website showcases not only the product line but also DANI's strong ethics and enviro-centered philosophy.

  • Agency: Studio Otwarte
    Art direction: Marcin Wolny
    Design: Julek Wierzchowski, Tomek Jurecki
    Country: Poland

    "Małopolska Selection" is a set of souvenirs commissioned by the Marshal’s Office of the Malopolska Region. We’ve selected over a dozen objects made by local craftsmen, ensuring that each one is authentic, extraordinary and at the same time characteristic for the region. For them we created a set of packaging inspired by the “Cracow Workshops” – a 1913 formed community, aiming at the improvement of the artistic quality of crafts.

  • Designer: Gwyn M. Lewis
    Type Of Work: Concept
    Country: United States

    Playing around in Illustrator, I got an idea for a button card. After the button card I started making other sewing related items just to see how they would look. The pins were tricky because the faces are so tiny. It turned into a fun project.



  • Designer: Duncan K. Anderson
    School: Lahti Institute of Design
    Type of work: Student Project
    Country: Finland

    Packaging for ready grown herbs which has a second function as a self-watering system for the plant. A self-watering system takes all of the guess work out of watering the plant and makes it easy to keep fresh herbs in the kitchen for longer. Different methods for self-watering were tested to find one that works with herbs. This was then developed into the packaging.

    The cardboard stand folds to become the stand for the pot and is constructed without any adhesive. The bag tears along a perforation in the centre and the bottom part is then used as the reservoir for the water. The top part of the bag has ventilation holes for the plant when it's packaged on the shelf, the corners are also cut to let out the aroma that's an important part of the buying experience. A piece of Jute twine is attached through the bottom of the pot and is placed into the reservoir, this soaks up the water and provides moisture to the soil and roots. The twine is 100% biodegradable and so can be put into bio-waste with the plant at it's end of life.

    The comparison picture shows the result after ten days between two Basil plants, one on the self-watering system and one that received no water.


  • Agency: red brand builders
    Client: Kimberly Clark
    Type of Work: Commercial Work
    Country: Vietnam

    Leveraging a new global brand identity, Kotex Vietnam saw an opportunity to refresh their brand id locally and to enhance their packaging design & teen characters to appeal to the ever-changing, Vietnamese female, youth segment – the 4th largest Kotex market globally.

    The red brand builders team was tasked with working with the Kimberly Clark Vietnam and New York teams to deliver a fresh, new packaging design and character to consistently communicate the core brand personality and a wide range of Kotex Style product variants.

    The red team researched emerging trends both locally and regionally that impacted the style and tastes of the target audience.

    Chris Elkin, Managing Director, red brand builders, added “The Kotex Vietnam packaging design and teen character was then revitalized, carefully considering the target audience lifestyle and the very latest youth trends. This key step ensured that the new communications design would accurately appeal to and express the latest style of the Vietnamese target audience.”

    To make the buying process as easy as possible, close attention was also given to how the target audience navigates and chooses their preferred Kotex Style product at a busy and fragmented point-of-sale channel, including how the product is used; by day or night, style, fit and absorbency.