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Designer: Judit Török
School: Moholy-Nagy University of Art and Design
Type of Work: Student Project
Country: Budapest, Hungary
"Back to School" was my final project at the university. It is an education kit for pre-school students. Based on the cognitive development the most important thing in this age is to let the children discover the world, and learn concepts from working with materials.
The kit filled with a two-sided learning clock, a geometry set (which is a puzzle as well), a counting board, two wooden dices, wooden counting sticks, two-sided wooden disks for counting and reading, and a removable box with letters.
The illustrations have a quirky, handmade feeling, but the characters have to be really accurate to can be easily recognized. The smooth, gender neutral colour palette roles the whole package.
It's hard to determine it is a board game, and educational toy kit or a classroom tool. It is all of them a little bit. I think this turned out its strenght to be not too "childish" and not to "schoolish". It can be used in the classroom as well as at home.
The paper parts can be recycled and the wooden tools can live longer as part of a board game. On the spine of the book is a blank name tag for the child's name and class.
Designer: Ágnes Gyömrei
School: University of Pécs faculty of music and visual arts
Competition: 19th Year Of The International Young Package Competition
Country: Pecs, Hungary
VitaPack is convenient to carry 0,5 kg orange in hand. Thanks to the round-cuts on the two side of the packaging (made from paper) we could see the fruits which we could take out easily. The packaging could be ductile from square shape into lengthy shape if we tear it up along the perforation – so we could carry it simply if we have more things in our hands.
19th Year Of The International Young Package Competition
Since it's beginning, the concept of take away packaging culture has been associated with the ordinary paper bag, which celebrates it's 170th anniversary this year. In 1844 the first paper bag was made in Bristol, England. In addition to facilitating sales, the paper bag began to work as a promotional space which star-ted the whole history of packaging technology. For a while it has seemed that plastic bags and plastic packaging have overtaken paper, but due to increased awareness of ecological issues, paper is coming to the fore again, as confirmed in this year's Young Package competition.
A paper bag can be seen as a kind of nostalgia, but this year's topic take away very much considers the present. The culture of take away packaging may seem annoying or exasperating, but it belongs to the 21st century inherently. The term originally related to fast food, but has acquired a more general meaning in recent years; it covers everything you can take or carry with you. The organizers and jury found that many competitors had an excellent understanding of the task and they were pleased that so many of the entries did not simply employ the designer's first idea on hearing the words take away, but rather developed and examined the issues more deeply, through utility, environmental aspects, or just fun. - Radka Machalická (19th Year Of The International Young Package Competition)
Designer: Eszter Varga
Type Of Work: Student Project
When I started to design the packaging of paprika I considered several ways, because I was going to avoid the packaging style from the grocery shops and I wanted to make something special. The emblem has a classy, illustrative way because I think it expresses the tradition of paprika in Hungary and in the typography I used a ligature which form is familiar with the shape of paprika. At the other part of the packaging I applied a playful method which means I used the details of the logo and I made a pattern of them which decorates the package. I differetiated the flavours by the help of two distinct colours - the white and the red - so this way the red package is the spicy one and the white is the no spicy.
Designer: Kata Moravszki
Type Of Work: Student Project
Country: Budapest, Hungary
During the design I wanted to focus on an area which today is more and more in the focus of the people. In my environment, between my friends, there are a lot of single men who struggle every day with the elements to obtain food. So I thought I will make a booklet of recipes, which makes cooking easier and perhaps friendlier with culinary. 3 kinds easy, medium and hard
Form, function, usage:
Working with the package, I wanted to create a bag, which refers to the snack in the morning that you just prepare quickly and take to work or to school. So I chose the finishing Ziploc that refers to the above described porpoise and which is also good to protect your notebook. When you open the bag you find in it a 6.5 x7.5 cm pull-out. On the back of the case there is a chart, which comes in handy especially when you have no measuring cup. The folded booklet is 6x7 cm, after opening it is 36x14 cm. Two-sided print, which is coated with a waterproof foil has the porpoise to withstand the impurities and the wrinkles. I found it important to create a format that fits easily into a pocket and its size is not troublesome.
Designer: Eszter Misztarka
Type of work: Commerical
This wine label was designed for the Cégér a jó bornak design competition.
The two kinds of grape, Cabernet Franc and Cabernet Sauvignon, that constitute this wine are grown in Villány, Remete-dűlő (remete – hermit, dűlő - hillside ). When choosing the cave-motif as the central icon of the design, I was trying to unfold the implication of this telling place-name, namely: the solace of a hermit. Then, this motif has been mixed with the Omega-sign, commonly known as the symbol of the beginning and end of all things. Another central motif of the label derives from a good observation of the wine itself: wh en serving genuine red wine, a so called glicerine-ring appears on the rim of the glass, creating a crown on the wine. Thus, my plan was based on this silver transition, referring to the high qualities of this wine.
Designer: Botond Vörös
Type of work: Student Project
The primary inspiration of the graphic is the term of "dűlő", which word is allude to the co-directional furrows and cut-off lands, and the land between of this are the accommodation road. Traditional term, used from the 14th century, created because of the equal apportionment of land, like this the holders can share in across the board of the different parts of the field. I tried to create this traditional thing simpler and remodeling for a sign, which can clearly reflect for making wine, the importance of land, the role of property and the priority of these things. The rhythmical lines are symbolize regular alternation, regularity and repetition, try to refer for the year to year sprouting grape that typify quality and reliability and trees are visualize the nature and playfulness. The appearing monogram between the "dűlő" is represent the holder and the well recognizable identity of the wines. The red colour transmit vitality, the black one create order.
Agency: eszkimo design
Designer: Diana Ghyczy, Photos: Bence Farkasinszki, Bonbons: Dorka Meleg and Kati Redei
The Bonbonbon is the gastro project of ours. All of us work on different fields. Dorka runs an agency and in her free time creates recipes and she's also a committed community gardener. Kati teaches English in an international kindergarten and usually her students are the first testers of her bonbons. And me, Dia works as a graphic and packaging designer. All of us have a passion for our BonBonBons.
Our idea was to recreate a food everybody knows and likes in a simple, healthy way. This food was the coconut ball. We kept the form but changed the ingredients. Walnut, almond, coconut oil and seasonal raw materials are used. Each bonbon has a unique package, design and taste.
But now we are is preparing for spring and summer. Our new 6, 9 and 12 pieces picnic set can be also used as a sideboard on different events.
Since coconut ball had a major role in our childhood (as our favorite desert) in the early 90’s we wanted to bring back the era’s style in our spring design mixed with modern typography.
Agency: 525 Creative Lab Kft
Designer: Sandor Szalay
Client: Ecentico Kft
MicoVit & MicoTon dietary supplement mushroom medicine
Packaging and teaser campaign of MicoVit and MicoTon, natural dietary supplements containing medicinal mushroom extract were made at the request of Esentico Ltd. The Esentico Ltd. was founded in 2006 primarily to provide naturopathic services and health-related sale of dietary supplements.
The company distributes only self-designed, high-quality and authorized products, packaged in Hungary.
Medical use of mushrooms is based on the experience of thousand years. This old form of therapy was supplemented by modern scientific methods and extraction, concentration and allows us to optimize the absorption of the active ingredient.
During implementation we went back to the time of the old medical prescriptions to evoke how some specific information was filled out by pens dipped in ink. We put this vintage style together with modern, vivid design.
The central visual of design is the wax seal which shapes the ing-zhi mushroom, the main component and also means the symbol of so-called „time-tested recipe”. Its colors are inspired by nature and several species of mushroom. The medicine jar was colored with glass paint.
The main purpose of the capsule is strengthening the immune system therefore it provides protection against immune diseases, and helps prevent cancer.
The idea of key visual is inspired a new movement. Following the pink ribbon symbol of the breast cancer we have created the "mushrooms against cancer" symbol of the mushroom-shaped ribbon.
The packages appeared with an alternative design which one focuses on the nature since the use of capsules is a popular way of alternative therapies.
Designer: Kata Moravszki & Richárd Lakosi
The Figula winery vineyards are located at Balatonfüred and its sounding places. One such place is Balatonszőlős - Sóskút. This winery is one of the most beautiful areas and it is mentioned as a crown jewel of the winery. From here came our idea to deal with the coat of arms of the two areas. In compliance with the rules of heraldic coat of arms the combination of the two places has been created. As a great shield the coat of arms of Balatonfüred embraces the coat of arms of Balatonszőlős in a shape of a heart. This is the Fess Point, the most important element of the coat of arms. Thus this sign embodies in a authentically manor the relationship between Wine, Winery and Sóskút-vineyard.
In this concept we created a custom font for the winery that is modern, but also reflects to the basics of the heraldic emblems.
In this job we wanted to put more emphasis on the individual reproduction. As it has been described in the specification of the competition the wine is "full-bodied and very characteristic" so we tried a similar move during the design. As therefore it was made with linocut technic. The typecast itself gives a line mesh which reminds us of a vine and tendrils. Whit this we associated the aestheticized lead letter. With this printing method every print is unique. This kind of uniqueness gives the label a special charm that forces the viewer to take a closer look at the wine.
Designer: Peltán-Brosz Roland and Rohmann Nóra
Client: Cégér a jó bornak (Competition)
Our work intends to highlight the importance of the land and the vine as a plant on which a great emphasis was placed on the description of the competition. The focus is mainly on the 35-year-old roots, witch enmeshes the bottle defining a circle that marks the location of the typography as the nature outlines the wine. To do this, we have created custom typography and drawing. The simplicity of the label and the lacy drawing help each other, the Olaszrizling playfully emphasized as the title of the vine, the vineyard selection (dűlőválogatás) is marked between two snail houses from the illustration. The snail is as perfect and living form that appears on the label, which symbolizes the good and healthy living soil. The root on the outside wrapping is gold, which creates a feeling of quality and aesthetic effect and on the inside gold is the color of the wine and the roots are black.
The wine label designed for the Cégér a jó bornak creative competition was selected amongst the best 10.
Designer: Csönge Balla
This wine label was designed for the Cégér a jó bornak design competition. The label was selected amongst the best 10 in the first round of the competition.
The subject of the Cégér a jó bornak competition was to design a label for riesling vineyard selection of the Figula Winery. The riesling of Sóskút (Hungary) vineyard grows on a special soil. This area is located just below the limestone mine, so here under the thin topsoil layer there is a limestone layer with good watertight capabilities, which keeps the moisture content of the soil perfectly even in drought years. The upper part of the topsoil is clayey, which increases the proper water balance of the soil.
The label design is based on this habitat specificity and stratification. The upper, golden layer of the label symbolizes the clayey topsoil - the earth. this layer is made of scratch-off paint, similar to the lottery tickets. Scratching it off - as we were digging - the limestone layer is revealing to us. A Figula commemorative is also included in the package of the wine, with this coin we can easily scratch off the golden paint. Thus the multilayer label represents the uniqueness of Sóskút vineyard and also makes its costumer play.
Designer: Szani Mészáros & Eszti Varga
1st concept: When we started to design the wine labels, our inspiration was that the Figula Mihály 'Sóskút' wine has a salty- mineral character, since the grapevines are located on a field full of minerals. On our first design we illustrated a piece of salt that also reminds of a bunch of grapes. We also wanted to call to mind the salty character with the typography, so we substituted the accents with the + and - signs, since the salt is composed of positive and negative charges. The package of the bottle is a nice wooden box, on which we engraved our illustration of the salt.
2nd concept: Since the soil of this particular vineyard has different layers of minerals (like chalk, salt, clay etc.) we wanted to represent this on our second design. We drew minerals connected to each other like layers of the ground, and cut the edge of the label similar to the surface of the land. We used a little bit of red colour, that comes back on the neck of the wine too, with the logo of Figula Mihály on top of it.
Designer: Attila Ács
To create the concept firstly I used the typical view of the rows of the vineyards. These exciting geographycal phenomenon inspire me for the unique line system I created, which resemble the atmosphere of the „dűlőválogatás” but at the same time it let’s recipients think freely about it. The basis for the shape of the label was the shape of the growing area, Balatonszőlős. After finishig the graphic system I suit it to the resulting build.
In my view it was important to use for the label handmade paper which reflect for the property of the mineral-rich land. We would use embossing method by the helping of presser cliche to get the sample on to the material. This kind of process reflects for the high quality of the wine and it’s discrete elegance.