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Agency: Studija Creata
Designer (Studija Creata): Asta Kauspedaite and Kęstutis Poniškaitis
Product development department manager (Stumbras): Jūratė Paulauskienė
Illustrator: Rimas Valeikis
Photos: Edgaras Marozas
Type Of Work: Commercial Work
Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Propeller is a collection of spirits from various parts of the world, designed by Studija Creata. Associated by the theme of air travel, which appeals to male customers and reflects quality and experience, collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Propeller started this journey in 2013. It's just the beginning, expect more to come...
Agency: McCann Vilnius
Designer: Aurimas Kadzevicius, Ernesta Valantiejute, Karolis Zukas
Copywriter Dangiras Bugas
Creative director Mantas Velykis
Type of work: Self Promotion
Every year for beaujolais nouveau first tasting McCann Vilnius creates limited edition wine packaging. It’s agency way to tell their clients and market at large that we are constantly reinventing ourselves and looking for a fresh perspective.
This year we tried to reimagine function of the wine. Obviously beaujolais nouveau isn’t the best tasting wine in the world, so except making you drunk it turns your teeth and lips purple. Perfect! So this year we sent out wine packaged in paint buckets, with typical paint label, even instructions, how many glasses bring which colour on your teeth.
Limited edition packages became instant hit with huge exposure in social media.
Designer: Edvardas Kavarskas
Copywriter: Eglė Mačerauskė
Photographer: Robertas Daskevičius
Client: Švenčionių vaistažolės
ETNO – it's tea culture that has been cherished by Lithuanian herb factory ŠVF since 1883. By creating products for youthful consumer, we overcome the challenge to combine Lithuanian traditions, packaging innovations and gourmet flavors.
Modern pyramidal sachets of soft fabric, thoroughly selected components, its exquisite combinations as well as harmonious and luxurious tea flavors are revealed in new teas VĖJŪNĖ, SAULĖJA, ŽIEDŪNĖ. Ethnographic sounding names and a symbolic tree of life, which became an inspiration for the ornament, revive in new packaging unexpectedly and modernly. True peace and refreshment in a cup of tea.
Agency: McCann Vilnius
Designer: Dziugas Valancauskas
Narvesen is a Norwegian convenience store chain that just recently launched in Lithuania. One of their specialty is take-away food and drinks. To make new brand visible we decided to make food and drink packaging that would really stand out in the crowd.
Every single piece of packaging tells a story about what it may be if you just turn on your imagination. For example, coffee cup says "I’m not a cup. I’m warm gloves for cold morning” or a bag for panini says “I’m not a bag. I’m a hideout for you sandwich”, etc.
Narvesen packaging now really stands out in the take-away food market dominated by brown paper bags and white paper cups.
Designer: Ana Egorova (Popova)
Beamer Candle Co.™ Candles packaging/branding design for an American Candle company. The project was all about creating a unique design for each of 12+ Beamer Candle Co.™ beautifully blended scents.
Adding scents and smells to a place is a great way to turn an ordinary space into a slack and soothing atmosphere. Beamer Candle Co.™ is a collection of an American candles with more that 12 fragrances. It was important for the design of each fragrance label to have it's own unique and fresh feel, it's own personality allowing to create an exceptional mood wherever, whenever it may be lit.
Agency: Creative DNA
Designer: Martynas Vežbickas
Are you nuts?? Nerd Nuts are TNT for the brain! Natural flavor, organic and pure taste - it's what you need when you study, work or just chilling. Almonds help to provide good brain function, pistachios to support healthy nervous system, hazelnuts to support healthy bones and joints . All three packs are packed in close-open package, so they are easy to carry.
Art direction, design: Edvardas Kavarskas
Product development department manager: Jūratė Paulauskienė
Product development manager: Artūras Kazlauskas
Copywriter: Daiva Grikinienė
Photographer: Edgaras Marozas
Aquarelle author: Gintarė Lučiūnaitė
When it comes to organic products, the usual images immediately come to mind, with green as the dominant colour on textured paper, natural, realistic pictures of the nature, and so on. UStumbrasU decided to present its new product – organic vodka – to its customers in a slightly different manner. First and foremost, with an intriguing design – something innovative and unique to the market. Subtle, yet rich.
Stumbras Vodka Premium Organic is produced from wheat grown on an organic farm and deep subsurface water. Its production also includes filtration through a unique linen filter – the very unique filter in the world. Though no longer grown in Lithuania, flax is still a distinctly Lithuanian plant and thus acted as the leading design inspiration. The natural, blue colour of the flax blossom, the pattern on the bottle neck reminiscent of mature flax, and the linen filter symbol are the main eye-catching design elements, while the paper used for the label, the subtle foil decor and the embossed details evoke sensations of touch.
Designer: Edvardas Kavarskas
Client: Biržų duona
Visualizations: Creative agency IDEA (IDEA GROUP)
Biržų duona is one of the oldest and biggest bread bakeries in Lithuania, founded in 1953. While cherishing old bread baking traditions, the company never forgets to search for innovations and take the consumer wishes into consideration. This time the bakery presents the latest result of the masters’ passion for their work and creativity – modern bread and confectionery product line Miltė (Miss Flour).
The slogan of Miltė products is “From the very first grain”. It perfectly defines both the entire production process and the company’s point of view – regard to their work, experience, and creativity. The ones, who appreciate lightness and sponginess, should like white bread containing no yeast or the first in Lithuania unsweetened white bread. By the way, it has the keyhole label, which is very popular in the Scandinavian countries, that identifies healthier food products within a product group. The ones, who like the taste to be richer, will appreciate brown bread with cranberries. Soft and fragrant sandwich bread with pumpkin seeds, which is perfect for making toasts, will be loved at each breakfast table.
Biržų duona also presents a modern and crispy snack – dried bread slices with sunflower seeds. These slices are perfect with various spreads, salads, or soups. The confectionary fans can enjoy a huge cereal cookie with sugarcane syrup, seasoned with cinnamon and nutmeg. And this is only the beginning!
An especially brave step was taken in designing the packages for Miltė products – most of the packages were painted in bright colors and bread can be seen through small funny windows of various shapes. This has significantly enhanced on-shelf visibility of the products. Bright background colors are supplemented by pastel illustrations of ingredients and icons, highlighting the advantages of each product. A big logo of Miltė also catches the eye – it was designed using a handwritten font of distinctive shapes. Nature has not been left aside either – the bags are made from the environmentally friendly and readily biodegradable film.
Agency: Creative DNA
Designer: Martynas Vežbickas
It's coffee in three different packs. Each contains pure Robusta roasted whole beans. Taste comes with smooth, pure and sweet. To reflect this variety, each pack has characteristic image of archaic basket, nowday's pot and of course espresso pot. Company's brand "Morning Fuel" is displayed as oil digging machine - the way to addict workaholic customer segmentation.
Created & Produced By: Chocolate Naive
Author: Arunas Matacius
Art Director: Arunas Matacius
Designer: Laura Grigaliunaite
Photographer: Alma Galinskaite (almu)
Chocolate NAIVE is award-winning bean to bar chocolate maker in a countryside of Lithuania. Passion for food is a consequence of being in love. Every love story deserves a book. Chocolate story got the pink one.
“Naive Story About Love, Man and Chocolate” is a debut for writer Arunas Matacius, who is also product developer at Chocolate NAIVE. It is said, that every human has to be surrounded by three persons in order to create personal happiness: one, who listens; second, who listens and ups; third, who listens and downs. The story is about a man, who met those three persons and they all were women.
Designer: Ana Egorova
Packaging design for a bottle of a high-end, ultra premium Mezcal - a cleaner and more organic version of Tequila - produced in Mexico using traditional method.
The main task was to create a simple, modern packaging design, incorporating the traditional art of Mexico, staying away from the "circus style". The product is targeted at young and middle aged individuals and other enthusiasts who enjoy this type of drinks.
Designed by Studija Creata
Designer: Asta Kauspedaite
Lithuania has long been known for its excellent knowledge of the vodka production process and its distinctive method for producing it. Over the years, vodka has been distilled in Lithuania from various substances - primarily rye, wheat and potatoes. In an effort to revive the tradition of vodka making in Lithuania, AB Stumbras - the country’s largest and oldest distilled alcoholic beverage manufacturer – is introducing a collection of traditional Lithuanian vodkas. This collection, which is made up of Stumbras Vodka Classic, Rye Vodka and Potato Vodka, is produced by combining traditional production techniques with modern ones.
The Lithuanian vodka market is dominated by local, traditional vodkas. By updating our design, we tried to remain true to traditional standards, while at the same time presenting them in a modern, interesting and intriguing manner. The green glass bottle is a unique new element which reinforces the foundations of classic vodka and the brand itself, while also standing out in the competitive environment.
Dates important to Lithuanian vodka making, interesting and unique legends based on true facts, and pleasant, eye-catching details – the cut-out (curled) form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Designed by Moon Troops, Lithuania.
Designer: Motiejus Gaigalas
We have started working on this project the minute we got the information that the Client was about to start producing naturally flavored water. Our job was to generate the idea how the product will look, create its name and produce all the advertising material.
The main advantages of the beverage are its 0 calories energy value, provided by the advanced components structure – 0 grams of sugar, 0 grams of fat. 0 calories fact led us to the idea to name the drink ZERO. To keep the association with number 0 but to make the name unique we shortened it to ZEO and added the word “water” to the end of it. This is how the name ZEO Water was born.
Respecting product’s simplicity and lightness product package design was created accordingly. Particular bottle design was chosen to keep the associations with other healthy beverages. Neutral and simple label appearance was created to fit all possible customers groups. We used pictures of natural fruits to transmit the idea of possible flavor. Two colors, blue - to represent the main ingredient – water and establish integrity among different flavors packages, and another, different for each taste, were used.
Some communicative tools were developed, so the product would better reach out to the consumer. Firstly, because of the fact that approx. 70% of beverages in European Union market have sugar, unnatural sweeteners or other dehydration causing ingredients, we created product’s slogan “Drink Water, Not Sugar”.