Showing posts with label Moldova. Show all posts
    Showing posts with label Moldova. Show all posts

  • Agency: 43'oz
    Designer: Alex Kodimsky
    Client: Expert Vin
    Type Of Work: Commercial Work
    Country: Moldova

    Design development for a series of wines – « Кагор Благословение » (Cahors of Blessing)

    As it is well known, dessert wine “Cahors” is traditionally used on a sacrament of Holy Communion on religious holiday eve. Despite the fact that wine is used in a Russian Orthodox Church, its origin comes from France (the import and then local manufacturing was set up on Peter I times), today these two types of wines differs significantly.

    Cahors belongs to the group of red fortified wines with a high sugar (about 180 gr./l), and alcohol (around 16 %) content. They outstand with its festive deep ruby-red colouring, softness, velvetiness and gentle chocolate notes in a taste and bouquet.

    As Cahors are an independent category of wines so their appearance is also a separate matter. The design of Cahors has its own typical style that is marked by richness, use of gold painting and a church symbolism.

    The bottle that was decided to use for this series of Cahors is a one of the classic types for dessert, fortified, strong beverages and is called shtof-bottle. Since the label has a tall form the shape-generating element is an intersection of two words of TM’s name: «Кагор» and «Благословение», in other words writing of TM’s name is enclosed in a shape of stylized cross.

    The label decorated in a gold appearance together with a colour break up drifting in a dark on a background, all this creates and image of noble, dignified and rich Cahors.

  • Agency: Shumi Love Design
    Client: Acorex
    Country: Moldova

    Description
    Design concept development, label restyling, pre-press, photo shoot

    Task
    The agency was set with the task to redisgn an existing line of sparkling wines. Since the series was launched, the label was already redesigned but with little success. The client's main requirement was making this series of sparkling wines look more noble, exquisite and festive. We had to get a result, where the product would be perceived by the consumer as a respectable sparkling wine for feasts, friend parties and holiday dinners.

    Solution
    While working on this project our main aim was to keep the continuity of the product. As a result, the new design should be recognbizable by the loyal buyers on one hand, and become more attractive to draw new buyers as well. The agency was able to keep the continuity of the design by applying a new interpretation of the stylie-defining pattern of the label. Besides, the design implied the use of special printing techniques that would lower the production costs, and at the same time rank the products within the line.




  • Agency: 43'oz
    Designer: Alex Kodimsky
    Client: AgroVin Bulboaca (Moldova)
    Type Of Work: Commercial Work
    Country: Moldova

    Label design for the series of semisweet wines «Highland Vine».

    We developed label design for the series of semisweet wines produced from Muscat grape varieties. This series includes white, rose, and red wine under the new trade mark’s name «Highland Vine».

    Since semisweet wines are mostly aimed at female audience of consumers, we recommended a design concept that will unite modern and original interpretation together.

    In the creation process of new design it was intended to perform label in technologically modern style. In other words, from the beginning it was intended to use gel technique, with account of applying this technology we developed the principal concept of the design. The core element of a label - is an original illustration “grape tree”, realized in three colours of gel (copper, gold and red). This stylized picture unites the image wine, and grapevine and flowered tree; it symbolizes wealth, prosperity, blossom and springtime.

    It should be added that on a graceful bottle of volume 0.5 L such modern and in the same time romantic label looks light and elegant.


  • Agency: 43'oz
    Designer: Alex Kodimsky
    Client: Satir Club (Russia)
    Type Of Work: Commercial Work
    Country: Moldova

    Whiskey label design of “Lord James”

    The project was to develop whiskey label design of “Lord James” trademark. Design was performed for our permanent client "Satir Club" – this is a club-community that introduces high-quality, elite and collection alcohol beverages of the famous European manufacturers to its customers.

    “Lord James” is a classic Scotch whiskey of 'blended' category that is produced by mixing of malt and grain base. it is worth noting that drink is matured in oak barrels - it emphasizes exclusivity and traditional quality of the product.

    Starting point in developing design concepts was the usage of square bottle form. Label design of whiskey «Lord James» has a laconic style and here background lettering emphasizes the final image of a product.

    For to print the label as it was intended to - the label printing was performed in the printing company Impaks (Riga, Latvia), an European market leader in the printing and manufacture of self-adhesive labels.




  • Agency: 43’oz
    Designer: Alex Kodimsky
    Photos: Kirill Zmurciuk
    Client: Satir Club (Russia)
    Type Of Work: Commercial Work
    Country: Moldova

    Label Design of Gin "Kensington"

    Kensington is a well-known district of west London. The area is first mentioned in the Domesday Book of 1086. Here as well is located the similarly-named Kensington Palace. The name chosen for the brand of gin (Kensington), was taken not by chance and it emphasizes the fact that the drink is quite popular in England and took its spread in the 17th century.

    Gin is a spirit (minimum 37.5%) that is usually produced in vertical pot stills and after the spice addition (usually juniper berry which brings its predominant flavour) to alcohol base it is distilled a second time.

    Gin label was designed for the client "Satir Club" – it is a club-community that introduces high-quality, elite and collection alcohol beverages of the famous European manufacturers to its customers.

    The label is designed in a classical style of gins’ introduction, with prevalence of silver, white and red colors. Brand name «Kensington» is crowned by the image of a stylized blazon with figures of two lions that emphasizes heraldic style of the label design.

    For to print the label as it was intended to - the label printing was performed in the printing company Impaks (Riga, Latvia), an European market leader in the printing and manufacture of self-adhesive labels. Label printing for “Kensington” Gin was performed on a high-quality artistic paper using different modern printing technologies.


  • Agency: 43'oz
    Designer: Alex Kodimsky
    Client: Smart Logistic Solution (Belgium)
    Type Of Work: Commercial Work
    Country: Moldova

    Label design development for Scotch whiskey - Immortal Clan

    In Great Britain such kinship communities as ‘clans’ were very authoritative and influential in upper-class society in the Middle Ages. They spread its power and expansion during the time of Celts domination in this area. For instance, In Scotland every Clan had its own kilt with specific and individual pattern on it.

    Immortal clan - is a classic Scotch whiskey of 'blended' category that is produced by mixing of malt and grain base. Whiskey bottling took place in its historical homeland in Glasgow, Scotland.
    It was decided to use a classic ‘whiskey’ bottle. Label is presented in two-position view, top part of which is performed in a stylized mould of shield. But the main symbol and central element is a Clan blazon, which is stylized with 2 Scottish swords on a shield background. Two-handed sword is characterized as having a cross hilt of forward-sloping quillons with quatrefoil terminations. In this interpretation, blazon symbolizes the valor and courage of Scottish people, which certainly emphasizes its national identity.

    Due to modern technologies (that were used in a process of label printing) blazon image looks quite realistic and gives the impression that its metallic coating is applied directly on the bottle.

  • Agency: 43'oz
    Designer: Alex Kodimsky
    Client: Satir Club (Russia)
    Country: Moldova

    Label design development of tequila "El Toro"

    Tequila was first produced in the 16th century near the location of the city of Tequila. The Aztec people had previously made a fermented beverage from the agave plant, which they called octli – later called pulque – long before the Spanish arrived in this area. When the Spanish conquistadors ran out of their own brandy, they began to distill pulque to produce one of North America's first indigenous distilled spirits.

    Tequila - is a distilled alcohol beverage made from the blue agave – the traditional Mexican plant.

    From the very beginning, label design for tequila was developed for the placement on square bottles and performed in two variants “Gold” and “Silver”.

    At first, as a base for label design concept there was an idea to use bull image and to link it directly with the Trade Mark name – “El Toro”(that translates as – “a bull”). But later we decided to replace it with agave picture – the work material for producing tequila. Agave image is the most typical and recognizable symbol for presenting tequila.

    For to print label as it was intended to - printing was performed in the printing company Impaks (Riga, Latvia), an European market leader in the printing and manufacture of self-adhesive labels.


  • Agency: 43'oz
    Designer: Alex Kodimsky
    Client: Smart Logistic Solution (Belgium)
    Country: Moldova

    Label design of Irish whiskey “Morrigan”

    In a Celtic mythology - Morrigan is the goddess of death and war, which always appears in a battlefield, using her power for to help one or another side. She can be perceived not only like a stand-alone godship, but some kind of threefold incarnation of goddess that can appear in a figure of gorgeous woman, crow or a wild wolf.

    The idea of label design was proposed by a client and was also determined by the trade mark’s name – Morrigan. The challenge was to make an artistic interpretation of this idea and to transmit visual character of a brand. In addition we must say that the product itself represents the original Irish whiskey of a triple distillation.

    Based on a legend of a triple nature of Morrigan essence, we designed the original illustration that unites all of three incarnations of a godship, surrounded by a distinctive Celtic pattern. Label printing was performed using modern printing and post-printing technologies.


  • Designed by The Design Studio 13
    Country: Moldova

    Easter “Cahor Blagovest”: Design of the Vintage Wine Label

    We designed trademark and label for the wine “Cahor Blagovest” by “DK Intertrade”. Over the years the wine has gained reputation, but the company decided to expand the range of wines, which required the repositioning and adaptation of design.

    Cahors has a special place among the alcoholic beverages. In Russia and CIS, Cahors is an iconic wine. It is positioned as a quality, special wine for special occasions and daily use. The word “Cahor” has become synonymous with the “church wine”, meaning that it has ritual value, is a part of religion tradition, sacrament of the Eucharist. Wine in general symbolizes the blood of Christ, while Cahors is the wine that is primarily used in Orthodox Church. “Blagovest” is a Russian name of a type of peal in Russian Orthodox bell ringing. Translated literally, “Blagovest” means “Annunciation” or “Good News”.

    In the development of the label design, taking into account the name of the beverage, we emphasized the trademark traditional meaning: “Sunday Blagovest” and “Easter Blagovest”, accentuated with the Old Church Slavonic calligraphy and accompanied with the depiction of the Orthodox Church and three bells announcing the beginning of the service.

    The original bottle of rectangular shape, symbolizing 4 walls of the temple, is made of dark brown glass. The place reserved for the label is designed to remind the entrance to the temple, it replicates the vaults of the temple and the iconostasis.

    The bottle is sealed with T-shaped cork. We have also developed a gift cardboard packaging decorated using the same stylistic solutions as the label and the bottle.


  • Agency: 43'oz
    Designer: Alex Kodimsky
    Client: Smart Logistic Solution (Belgium))
    Country: Moldova

    Label design for the Scotch whiskey – Celtic Cross

    Celtic Cross - one of the immemorial symbols of those times when certain parts of Europe were populated and ruled by the Celts. As it is known, Celts were the most warlike people of the region; in fierce battles there was nobody who could compete with them.

    Celtic Cross (or Cros Cheilteach) is an element that combines a cross with a ring surrounding the intersection. It symbolizes the sun, air, land and water in their unity. It implies cyclicity and completeness.

    The subject of idea for the whiskey label was centered on images of Celtic crosses. In the process of design development – the main intention was to convey a kind of "harsh essence" (masculinity, power and strength of the people of culture), which relates to Celtic theme. It is complemented by a square shape of the bottle that was chosen for this beverage.
    As a result, we developed the original and stylized image of a Celtic cross, which became a key element of a whole design. Feature of the label is created the illusion that the cross is placed right on the bottle. This effect was achieved by applying a special paint in the color of the drink.


  • Agency: 43'oz
    Designer: Alex Kodimsky
    Client: "Wine Style" (Russia)
    Country: Moldova

    Label design for a series of Georgian wines

    From the ancient times wine-making was a wealth of Georgia country and a part of all nation culture. Grapevines images on huge (dug in the ground) conical vessels for storing wine - "kvevri"- speaks about the deep roots of wine-making. They were found in Georgian settlements, in the age of 8000 years.

    Kvevri - is a ceramic vessel that can be called an amphora, with the only difference - it requires two amphora handles, while kvevri never has ones.

    Kvevri is widely used in our days for the preparation and storing a wine. Georgian winemakers dig this jug in the ground, fill it up with the grape juice, cover with a lid and store it until the wine maturation.

    The image of kvevri became a key element in the label design for a series of Georgian wines. The design emphasizes the nature, character and adherence of the country of origin to its national traditions.

    The lettering of labels is quite laconic. Here plays its role such a notion like "form factor" - the influence of forms, which is important in the process of choosing the product by a buyer, from all the presented diversity of "wine segment".

    During the process there was two variants of gel color for applying – gold and copper, the client decided to use gold one.



  • Agency: 43'oz
    Designer: Alex Kodimsky
    Client: Smart Logistic Solution (Belgium)
    Country: Moldova

    Label design for Scotch whiskey “Tartan”

    The project was to develop whiskey label design for the “Tartan” trade mark, client-company - Smart Logistic Solution (Belgium). Presented product is a classic Scotch whiskey of 'blended' category that is produced by blending (mixing) of malt and grain base. The bottling of whiskey took place in its historical homeland in Glasgow, Scotland.

    At the beginning of the project we developed a logotype for the trade mark “Tartan”, the main element of which became a capital letter "T", stylized as a Scottish sword.

    Label design was performed in a style of classic Scottish pattern. In general, approximately 50% of entire label is covered with a pattern of "tartan". The whole label surface is presented as a material fragment, where in a rhomb-shaped area we can find the name of a brand and text filling.

    Combined label printing (offset and screen-printing) was performed on a high-quality wine paper Centure Blanc, using up-to-date post-printing technologies such as embossing, gold foil stamping and tactile varnish.


  • Designed by Valerii Sumilov (SHUMI LOVE DESIGN), Moldova.

    White semi-sweet sparkling wine "Buket Moldavii”

    White semi-sweet sparkling wine "Buket Moldavii” is a festive, light and fragrant drink. The design required to communicate these aspects of the product – the anticipation of feast,
    the positive disposition, solemnity and joyfulness. Besides the design itself we’ve done a delicate work selecting the right type of paper for the label. The fine texture and the
    pearl gradient of the paper mixed with the design’s festive elements have created the right feel and communicated the product’s positioning.



  • Designed by Valerii Sumilov (SHUMI LOVE DESIGN), Moldova.
    Additional credits: COLOR PRESS printing house, Wroclaw, Poland / EQUINOX winemaking company, Chisinau, Moldova.


    PRIMARY FUNCTION:
    Limited series of exclusive wines

    UNIQUE PROPERTIES / PROJECT EXPLANATION:
    This project is unique in many ways. The design had to reflect the unique character of the product in question – exclusive author wine. Besides, there was a requirement to communicate the deep meaning in the product’s name – superlative, solstice, contrast between night and day, black and white, open and obscure. The design had the intent to reflect the secret hidden in the night: the beauty of the night sky that amazes us so much and the mystic riddle hidden in the constellations and the Zodiac. All this has served as the basis for the original and unique design not only by content but by its form as well. The label’s form is original and represents a contrast between day and night, wrapping the bottle around its entire circumference, forming an enclosed system of interaction, where one comes out of the other. Where day becomes night and night becomes day. On one hand, there’s a struggle and counteraction, while on the other – harmony and accordance.

    INSPIRATION:
    First of all I was inspired by the very product – the wine of the highest quality. It’s unique. Its running batch is only 2270 bottles. It represents a high level of mastery as shown by its magnificent author, Constantin Stratan. I’ve been working with him for a long time and have previously acted as a design partner for his unique wines. One of the examples of this collaboration is already known to the world design community in the form of the «5 elemente» project – platinum winner of the A`Packaging Design Award 2013. Another inspiration for me was the possibility to reflect on the theme of solstice – the contrast between night and day – and to touch upon the mystic aspect of this event.

    PRODUCTION OR REALIZATION TECHNOLOGY (AND MATERIALS)*:
    The production of this label involved the application of the most advanced printing techniques. The choice of paper was set to high quality art paper by FASSON MAILLE BLANC of the FASSON RICH collection. As for additional printing techniques I would like to note the application of tactile (volume) varnish not only in the vine’s name but in the author’s signature as well, which ensures the quality of the product. The nocturnal mystery was also reflected through the use of tactile varnish on the volume portion of the label, creating an openwork framing made of astrological constellations.

    SPECIFICATIONS / DIMENSIONS / PACKAGE / TECHNICAL PROPERTIES*:

    Label dimensions: 249 mm in length and 100 mm in width. The label is glued around the bottle’s entire circumference thus forming a continuous line.

    OPERATION / FLOW / INTERACTION**:
    This is a unique label for an exclusive wine, which will only be distributed through the HoReCa system. The label’s main task is to outline the product from the rest of wines of the same category and make consumer remember it as something original, interesting and unusual. While working on the design, I was thinking about how the consumer sitting in the restaurant will be looking at the label, will take the bottle and be surprised after looking at it at a closer distance.

    PROJECT DURATION AND LOCATION**:
    The project was initiated in February 2013 and sent to the printing house in April 2013. The project’s presentation was held as a special event dedicated to the ECHINOCTIUS wine. Currently the wine is available for purchase only through the restaurant network in Chisinau.

    RESEARCH ABSTRACT**:
    This project took a lot of time to be finished. While it looks rather simple, temperately design and limited in its color scheme, the project represented a very hard task, since a lot of things were at stake: the winemaker’s reputation, the customer’s expectations, the designer’s professionalism. I started working on the project by learning more about solstice, since I had to understand the essence of this event and reflect it in the label’s design. Additionally, I’ve spent a lot time looking for an original form for the label, since it had to be new, original and unusual. At the same time it had to reflect the corporate spirit of the winemaking company as well as the essence of the product’s name. While making the first prototypes, there were many different forms that have been applied on a real bottle. The producer has also lent his advice. We were searching for the best graphic solution. More time was spent on selecting the right paper for printing and the desired post-printing techniques to be used. This implied many consultations with the printing house and its specialists.

    THE CREATIVE / RESEARCH CHALLENGE**:
    The most difficult thing about the entire project was understanding the bulk of responsibility associated with it. Creating a modest design, reflecting the high quality of the product, keeping the continuity with the previous products from the same winemaker, reflecting the product name’s essence and confirming own professional qualification – these were the hardest things about this project.