Showing posts with label Norway. Show all posts
    Showing posts with label Norway. Show all posts

  • Designers: Anti and Fredrik Melby
    Type of work: Commercial work
    Country: Oslo, Norway

    REMEMBER EVERYTHING. Anti has developed a brand new vodka together with Arcus. From June 2013, Black Vodka is available at Vinmonopolet and hand picked clubs and bars all over Norway. Concept, idea, graphic design, product design by Anti. Bottling, sales and distribution by Arcus.

    "By developing our own products, we also develop an understanding of the complex world of our clients" - Fredrik Melby

    BOTTLING. We were fortunate enough to be allowed into the production facilities at Arcus during the bottling procedure. Amazing to see the machines and how they all work seamlessy together, and a thrill to witness what started out as an idea in a notebook several months ago, finally come to life.

  • Designer: Vincent S Hasselgård
    Type Of Work: Concept
    Country: Norway

    Berserk is a kick ass stout made in co-operation with Johan Peter Amb at Haga Gård. It's an experimental concept beer where the beer has been made to fit the design rather than the other way around.

    The berserkers were wild viking warriors. "To go berserk" means to go on a blood thirsty frenzy. The berserkers got their name because they'd go to war only dressed in a berserkr which is old norse for bear pelt. It may also be interpreted as going without a shirt (bar serk). Some sagas implies that a berserker is well connected to the animal within him and may even take the form of a bear.

    The caffeine is added by using espresso shots, about one per pint. It's also flavored with cocoa and it's made with high quality bitter hops and roasted malt and barley.

  • Agency: JDO
    Country: United Kingdom

    JDO joins Norwegian brand Solo in 80th anniversary celebrations

    JDO Brand Design & Innovation has partnered with the Norwegian brand Solo to celebrate its 80th anniversary. The orange flavoured soft drink brand is owned by four breweries, of which Carlsberg owned Ringnes is the largest shareholder. The agency has worked with Ringnes on several recent re-design projects including the Imsdal Aktiv and Farris water brands.

    JDO were briefed to develop an anniversary logo for the brand and to ‘bring back’ three successful Solo flavours from the past. The agency has created designs for all three limited edition anniversary flavours. Ringnes briefed JDO to consider the original labels to fully understand the heritage of the brand, but to move them on to designs that were more relevant for today.

    Solo was launched in Norway in 1934 and was the first soda brand that was nationally branded. It dominated the market (as the largest soda) up to the 1960s when Coca Cola took over as market leader. Solo then lost out to Pepsi and Fanta as the American brands successfully targeted heavy consumers of soft drinks such as teenagers. Today, Solo has regained its position as the largest non-cola brand and the third largest brand in the soft drink category in Norway. It is one of Norway’s strongest brands.

    JDO’s new designs are recognisable as Solo products by maintaining the majority of the brand’s current design equities. However, the ‘S’ of Solo has been changed to an ‘8’ to read 80, a simple yet effective device, clearly communicating the limited edition status of the packs and celebrating the brand’s 80th anniversary. There will be a tiered launch to the packs to build momentum with the different flavours launched in February, April and September this year. A series of brand events and multiple celebrations will also take place in Norway.

    Sean Harvey, JDO design director said, “Solo is a playful brand and we wanted to reflect this through its 80th anniversary packaging. Although we trawled through the archives for inspiration, in the end we chose to take a more modern and forward thinking approach, leveraging the current label design, but with a twist.”

    Marianne Hoy Erikstad, senior brand manager at Ringnes, commented, “This is a really exciting year for the Solo brand. Not only are we celebrating the brand’s 80th anniversary through JDO’s fantastic limited edition designs and a series of brand events during the year, but we are also thrilled that the brand has regained its rightful position in the market.”

  • Designer: Umer Ahmed
    Country: Norway

    A fictional school project. Introduce a new product(s) from another country into Norway. I introduced an almost unknown sport Cricket, with Australian background.

  • Designer: Marius Sunde
    School: Westerdals School of Communication
    Country: Norway

    Northernmost is the result of a visual research project on cognac. The self initiated brief asked for a Norwegian brand of cognac. The name is a reference to the oak the product is aged on, with the oak coming from the northernmost natural occurrence of sessile oak in the world; Edøy. The bottle takes inspiration from the mountainous landscape of Norway’s rugged northwest coast. The design itself is a classic scandinavian minimalist counterpart to an otherwise saturated category. The focus behind Northernmost is content, rather than symbolic value.

  • Designed by Bleed, Norway.
    Designer: Joakim Jansson

    The concept is based on an honest before/after approach of drinking vodka, without concealing the harsh reality. The consumer can peel off the white paper label on the front of the bottle. After doing so, an inverted black copy of the front label is revealed on an underlying layer. Glancing at the label from the other side of the bottle displays the message “Full Immunity Granted” (when you drink Norwegian Ambassadør).

    On the reverse side of the label that one peels off the consumer discovers a photo from an after-party with an invite from the ambassadør to participate and engage online by tagging their own party pictures with #norwegianambassador on Instagram.

    The site Full Immunity Granted will fetch every photo tagged this way and generate a canvas of Norwegian Ambassadør party pictures from all over Russia. The best pictures will be used on the back of label of the upcoming bottle of Norwegian Ambassadør with a personal greeting from that person.

    Due to the limited marketing budget, we based our concept on the use of social media to get users to actively participate and engage with the brand. Here we have chosen unconventional methods of promoting the product (with the peel-off label strategy) to generate publicity with a slight element of surprise.

  • Designed by Strømme Throndsen Design, Norway.

    Egge Gård / Egge Farm have been growing fruit since 1702, and all of the tradition and knowledge are now in the hands of the 11th generation, Marius Egge, who is continuing to produce premium products with fresh, handpicked fruits from the farm. Strømme Throndsen Design has assisted Egge Gård in developing new visual identity and packaging design.

    We have designed a range of apple juices with illustrations inspired by the beautiful apple trees at the farm, and other handmade alcohol based products with apples, all with high quality and delicious taste.

  • Designed by Caroline Weseth, Norway.
    School: Norwegian School of Creative Studies

    The Brief:
    Design packaging for a fictional Australian product to be launched in the Norwegian market.

    The Solution:
    Because pie is a well known product in Australia, I decided to create a mix-your-own pie kit for the Norwegian marked. The idea is that you can mix as you desire through a number of different flavours that easily are mixed together. The packages are designed so that if you put each part of the kit together, it forms a piece of pie. Each part is shaped different from the other, so that it is not possible to end up with i.e. two boxes of filling and no crust.

    The keywords:
    The keywords for this design is playful but rough with a feeling of farming and quality. It is aimed for the finer and more exclusive food stores in Norway.

  • Designed by OlssønBarbieri, Norway.

    Cuvée S is a result of a collaborationship between Master of Wine Sebastian Bredal and the largest online dating service in Norway called (translates sugar).

    The goal was to create a product that visualized "LOVE" in a surprising way with a modern expression.

    The visual concept is inspired by Russian Sonia Delaunay´s abstract painting from 1913 and tailored to William Shakespear´s Romeo and Juliet; one of the most famous love stories ever. The play was originally staged in Verona, north Italy which is also the place where Cuvée S is produced today. The empty areas created between the dialogues are painted with aquarelle and are thought to reflect the tension and pauses in the dialogue between two people who meets for the first time.

    The dialogue ends..
    Juliet: O think´st thou we shall ever meet again?
    Romeo: I doubt it not; and all these woes shall serve
    For sweet discourses in our time to come

  • Designed by Daniel Brokstad, Norway.
    Created as Procontra.
    Graphic Design: Daniel Brokstad
    Text: Nick Hegreberg
    Marketing coordinator: Rune Langemyhr

    Lervig started their brewery back in 2003, and now as it's their 10th anniversary they decided to make a limited edition beer as a celebration, only sold directly at the brewery. The design tells the story of how it started with key words that changed from where they started and where they are now through a typography solution, that falls in similar old style category as the design style of their previous beers. The four pack consisted of 2 of each 2003 and 2013 editions and a little surprise as you open it you're welcomed with "Enjoy your lervig" written under the closing mechanism. The design was printed as silver on pure black to emphasise both the exclusivity of the limited edition beer and a suitable combination for their anniversary.

  • Designed by OlssønBarbieri, Norway.

    "Enkelt og Perfekt" (simple and perfect) is Hellstrøm´s mantra and we regarded it as the essential ingredient for the integrity of the brand. Authoritative, masculine, accessible and heritage were additional ingredients to shape the product and take decisions in terms of materials, bottle shape, execution, tone of voice and colors.

    We reduced the choice of materials to the essential and selected only natural and honest ones; the silkscreened glass bottle, the cork closure with an untreated wood top and an uncoated paper seal.

    We wanted the bottle to communicate a premium and masculine look without compromising its functionality the bottle needed to be comfortable to use around the table and allow serving with one hand.
    The bottle shape is new in the category.

    To silkscreen the bottle was a choice to "reduce" and to aspire to an iconic and sharp brand personality, together with allowing the product to transmit a feeling of heritage and trustworthiness.
    The ingredients on the front and the measuring scale on the side are both homages to the chef world and the color of the aquavit is paired with the complementary color in the seal.

  • Designed by Erik Berger Vaage, Norway.
    School: Academy of Art University
    Wan Hur - Photography
    Philip Brunberg - Copy

    Create the packaging for a new line of products for an already existing sports manufacturer.

    A colorful and fun line of table tennis products directed towards hipsters.

  • Designed by Erik Berger Vaage, Norway.
    School: Academy of Art University
    Photography: Wan Hur

    Create the packaging for a new or already existing coffee company.

    Good Morning Coffee Company: A genuine, traditional American, small batch roastery.

    Created as my final project in Packaging Design 1 at AAU.

  • Designed by OlssønBarbieri, Norway.

    Winemaker’s Selection is a collection of wines selected by the most acclaimed winemakers in the world representing the “state-of-the-art” of winemaking.

    The winemaker’s name together with the producers logo represent an exceptional possibility to work on a surprising and bold concept.

    We wanted to involve the winemakers so that every product would be unique but also connected by the same idea, so we asked them to select a decorated ceramic plate from their home (the favorite, the most used, the oldest, …) and to tell us a little story about it.

    The plate gives a sense of a place with connotations to food and culture. These pieces of handcraft that are mostly regarded as ordinary everyday kitchenware are celebrated and transformed into vessel to communicate a period, the origin and a mood that suggest the personality of both the wine and the winemaker.