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Designer: Niteesh Yadav
Our brief was to come up with a packaging that is easy to assemble by the customer and is for gifting purpose so I came up with my own product as well, Typo Egg (Easter gift for Graphic Designers). The whole packaging is handcrafted made up using pastel and OHP sheets. The egg inside the packaging is a real egg on which I have done hand lettering, names of various popular typefaces. The labels were designed in Adobe Illustrator.
Agency: Theory House
President: Jim Cusson
Associate Creative Director: Maggie Bean
Designer: Lauren Harring
Copywriter: Jordan Stevens
Country: United States
Tasting an Initiation Like No Other
Timeless. Intelligent. Geek chic meets Mad Men.
That’s the attitude Maggie Bean, creative lead at retail marketing agency Theory House, set out to capture when they created their one-of-a-kind holiday gift: a signature cocktail kit, “The Initiation.”
“Our drink would serve as an initiation into the Theory House inner circle,” said Bean. “It had to convey an air of mystery and exclusivity. We did an agency-wide blind taste test of bourbons and hard ciders, and chose the winning combination of Knob Creek Kentucky Straight Bourbon Whiskey and Angry Orchard Apple Ginger Hard Cider.”
With tasting complete, it came time to design packaging that fit both the company and the gift components. Limited edition hand-stained wooden boxes were numbered and laser engraved. The package design walked the recipient through the three degrees of initiation and brought the Theory House brand to life. Cards, labels and muslin bags were letter pressed in House by designer Lauren Harring. Vials were filled with cinnamon sugar, and star anise hand-selected and dropped into muslin bags. The perfect hot wax seal applied to every card.
For those who want to taste the exclusivity themselves, the recipe for The Initiation is:
- 12 oz. Angry Orchard Apple Ginger Hard Cider
- 1.5 oz. Knob Creek Kentucky Straight Bourbon Whiskey
- 1 Tbsp. Superfine cinnamon sugar
- Star anise to garnish
“The Initiation serves as the induction into our creative House,” said Jim Cusson, President, Theory House, “Cheers!”
is displayable and unique, the outside seems like a normal cardboard box at first.
Agency: Hallmark Cards
Designer: Kael Little
Client: Hallmark Cards
Country: United States
Additional Credits: Anna Defazio
Memory Mix is a way for there to be tangible audio sharing for millenials and young adults.
-Our objective was to help Hallmark understand how a transitional young adult would share meaningful audio in a tangible way.
-Also, How do they tangibly share clips that have been captured from a specific event?
Our Solution was a clever twist on a sound card that could be customized to each consumers needs.
Below the tape lies a hidden message that can be customized for a friend, and the friend will understand the meaning of the message played.
The Final Solution is innovative. Once you pick up your cassette, simply rotating your fingers on the reels forward will play your message. Also, rotating them backward will rewind the message just like a normal cassete tape would.
When placed in the box, simply press play and the message will play from the speakers on both sides.
Agency: Memac Ogilvy
Creative Director: Ramzi Moutran
Associate Creative Director: Sascha Kuntze
Designer: Jesse Bray, Irfan Ghani
Copywriter: Conrad Theron
Country: Dubai, United Arab Emirates
Thousands of calendars are sent out every year. We didn’t see a need to make another one. Especially when nowadays most people actually use calendars on their phones or computers instead.
To form a lasting relationship for Volkswagen with their key customers, sales staff and new and existing partners, we came up with an idea: to create an ever-lasting phone stand. The world’s most eco-friendly calendar was born, made of 99.9% recycled material and entirely carbon-offset (for the remaining 0.1%, the production and shipping).
The world’s most eco-friendly calendar was created under the Think Blue umbrella, Volkswagen’s mission to become the world’s most ecologically sustainable car manufacturer. Leading by example is the key strategy to change consumer behavior.
Country: United Kingdom
SabotagePKG have designed the entire packaging range for Secret Location concept store Vancouver, Canada.
Capturing the essence of the Vancouver concept store’s unique brand, and applying it to each facet of the customer experience for both retail and food.
Taking the store’s existing brand and ethos of originality, quality and craftsmanship, we created bespoke designs to complement the unique in-store experience – from the desirable, uniquely designed carrier bag right down to the small, sublime coffee cups & bespoke carrier for the store’s tasting room.
Agency: The Comeback Studio
Creative direction: Olympia Lioni.
Designer: Yiorgos Yiacos, Olympia Lioni
Client: Olympia - Yiorgos
Offset printing: Panos Davias
Screen printing: Chrysanthos Aggelakis and Tind
Project photos: Studio Anastassatos
The invitation for Olympia’s and Yiorgos’ wedding which took place on the island of Kythnos in Greece.
The basic idea that the couple had for the wedding was that the whole thing should be as informal as possible. It should basically be a good excuse for everyone to go to a beautiful place for a few days, have a good time and party. In the same time we had to find a way to provide all the guests with all the practical information they’d need in order to travel to and stay at Kythnos, since it was a new destination for most. Thus. it was decided that the invitation would be in the format of a poster with would have a dual function. On one side, we made a big illustration of the map of kythnos, accompanied by the portraits of the couple and various elements that had to do with the wedding. This would work as a childrens’ coloring book that the guests could color themselves. On the other side the guests could find all the information that someone visiting Kythnos for the first time would need.
After being printed and folded, the posters were inserted in metal boxes, together with a set of coloring pencils, an eraser and a pencil sharpener. On each box the Color Me Badly logo was screenprinted and a sticker tag, similar to those on childrens’ notebooks was pasted. The name of each guest was written on those tags by hand.
Agency: Salvartes, Diseño de Identidad y Packaging
Photography: Javier Gavill
After several trips and live out of my city for a while, I noticed that there was the need to create beautiful memories of cities that were different. Along with my partner Monica Padilla created the brand name that evokes memories collecting, is purely typographic logo with a distinctive '50s style for a very elegant brand memories and lifestyle. A collection of postcards based on the idea of how Warhol would Cadiz, if today could delight us with their style. The packaging is a wrapper that mimics the wrapping paper from the 50 Andalusian tile fused to a pop style.
Designers: Mayahuel Morales and Isael Martínez
Special thanks to: Diana Woolrich and Claudia Esponda
School: (UDEM), UNIVERSIDAD DE MONTERREY
"Toro Muerto" is the first result of an initiative where the goal is to give opportunity to all those regions that do not have the necessary tools and resources to market products in a typical area thereby promote and publicize the multicultural richness Mexico.
Designed by Javier Garduño Estudio de Diseño
This is the gift we have made to our customers in 2013. It's called "MENTE VINTAGE MENTE" paying homage to one of the buzzwords. We designed a wooden box container with sliding door and inside are separated by paragraphs, an artisan soap, a wood keychain and our calendar for 2014, which it is separated the photos (all made with mobile) and months , and a method of screws, you can choose any photo and combine it with the month you want.
Designed by Katherine Stover
School: Savannah College of Art and Design
Country: United States
Le Botaniste is a flower and herb shop concept and my final project for my package design class. It caters to foodies and those looking for eccentric flower arrangements.
While collecting images for research, I looked to my own photographs of cosmopolitan cities like New York City, specifically the West Village, as well as cities in France, including Paris, Angoulême, and Aix-en-Provence. These cities host a mixture of tradition and innovation that reflects in their local businesses.
My initial idea for this project was to create and brand a modern flower shop. While researching possible names for this flower shop, I decided that this idea had been done enough. I knew I wanted something more, something that would meld the atmosphere of traditional European markets with the artisanal West Village environment.
As I embarked on researching flower arrangements, I was drawn to the unusual.
Many of the images I looked at I had never seen anything like them before. I liked the idea that, as opposed to other florists, Le Botaniste would produce each arrangement differently. While the overall materials might repeat, each bouquet or boutonniere would be unique.
In my search for unique florals, I came across the incorporation of herbs as an element in floral arrangements. Though not common, it seemed like a natural progression from unique flower shop to a flower and herb shop.
As a shop name, "The Botanist" lacked the personality I sought for my concept. Translating the name into French created a sense of sophistication and exotic flare that I was ready to embrace. I designed the logo to be strong but approachable, with a slightly scientific feel. The arc of the logo echoed that of many French storefronts I saw in my research.
I looked at various label designs for inspiration but especially enjoyed labels with some form of hand-writing or stamping. For my final labels, I decided to leave many areas blank to allow for an employee to fill in the information. This reinforces the marketplace feel that I was striving for. Adding the element of handwriting helps to prevent monotony with the brand as a whole. Each time something is written, in this case with a white paint pen, it turns out differently. From person to person, or even label to label, the hand-writing will change, bringing the brand to life.
Designer: John Boilard & Michael Swartz
Screen Printing: James Weinberg
Coaster Production: Boston Coaster
Laser Burning: DangerAwesome!
Country: United States
For the holidays, we milled, sawed, cut 100 gift boxes for friends, family and clients. We also screen printed a set of cards and coasters to include in this box set.
We found inspiration for our holiday card right here at Upstatement HQ. The card features our building in Boston's Fort Point neighborhood, which celebrates its 100th birthday this year. The coaster set shares views from the neighborhood at the turn of the century.
We had a blast making this gift set this year and look forward to expanding upon the idea in 2014!
Designed by Wonchan Lee
Country: South Korea
The number of foreigners visiting Korea has reached the 11 million mark in 2012, and it is expected to be increasing progressively.
According to the research published by Ministry of Culture, Sports and Tourism, language communication is the worst issue they experience while travelling Korea, followed by lack of wayfinding system.
ANNYEONG, KOREA (meaning Hi, Korea) is a total brand for foreigners who are visiting, travelling, working in Korea.
The goal is to brand ANNYEONG, KOREA in a sophisticated modern way while maintaining its core identity.
The Survival Kit includes T-money card with the GPS system inside that will help visitors locate their position as well as help them find the way to the destination through 24/7 free interpreting system, World's most popular liquor Soju+beer cocktail glass (The Guardian), dialect phrase book, traveller's adapter, etc.
The project was broadcasted nationally in Korea on MBC Plus Media on 17th Dec 2013 as finalist Wonchan Lee's final item for the TV show, K-DESIGN : Design Survival.