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Agency: Brand Union Paris
Designer: Marie-Pierre Fricou / Marie Schockweiller
Type Of Work: Commercial Work
To seduce these new urban consumers, the idea was quite simple : who better than a chicken to talk about chicken food?
This key concept led to us photographing chickens – worthy of the greatest catwalks – to represent each product benefit, such as energy and growth. In the absence of modesty, the chickens have also been quoted, endorsing the product benefits to highlights Plume & Compagnie’s positioning: premium and organic products for a beautiful farmyard.
Agency: Salvartes, Diseño de Identidad y Packaging
Photography: Carmen Carrera & Nuria López
Type Of Work: Commercial Work
It is a company dedicated to the production of handmade pastries pet in caring for the whole process from raw material to finished product. All of the concept of ancient Greek agora, where trade converged and craft market; thus the name biskotaki (cookie in Greek) is born. Thus we select the Helvetica typeface to cover another important aspect of the brand; functionality and modernity. Everything under the tagline "Pastries caring for your pet" to connote closeness and naturalness.
The artisan pastas caring for the health of your pet!
Agency: Quatre Mains
Type of work: Commercial work
Following the new trend in urban farming by looking at farmyard products from a more modern perspective.
With cutout cardboard paper, nonchalant stamping and the use of vibrant colours we created a magic world for farm animals.
The whole package breathes out the fresh air of the countryside, it simply ‘is’ Country at its best!
Designer: Citra Limanto
Client: Dirty Dogge
Type Of Work: Commercial Work
There is an overwhelming amount of stray dogs running loose in US, and only several care workers to rescue them. Over 90% of dogs picked up are euthanized. There are simply not enough resources, funding, rescue workers, foster homes or people who are willing to adopt.
Laverne's Dog Bakery is a company that was founded in 2010, Minnesota, to help encourage no kill animal rescues. They had decided to expand their product line and they are starting with dog shampoo. Their new product is called Dirty Dogge, a line of unique pet products aimed to encourage consumers to rethink the problems of dog care, the welfare of unwanted and abandoned animals and to create a world where all companion animals find compassionate, permanent homes and to end animal cruelty also euthanasia.
We come up with a label that will really help them stand out on an all-too-crowded shelf. The concept are the comic strips of dog shampoos. By packing with a comic which has an interesting story, A distinction is made between continuity strips which have continuous storylines with the same characters appears in different humorous situation will open opportunities for Laverne's Dog bakery to be a single player and succesful market pioneer in these field. Then the first consumer will buy the product and in the end they will feel curious about the continuation of the story in the comics strips which contained on the label of the bottle.
A consumer who would be curious, will do a purchase order again. This concept design is used to lure consumers to do repeat orders.
Agency: Prompt Design
Client: Petchicclub Co., Ltd.
Type of work: Commercial Work
Normally the training pads available for pets are designed with pictures of a dog or puppy sitting on the training pad or large alphabets indicating that the products are for dogs or puppies to urinate on. Prompt Design came up with the idea to make Petpory Brand stand out by using a sign that everyone would understand and be familiar with. The sign "Comfort Pee Zone" indicates that it is a training pad, and to make the product more attractive, it is also designed with a picture of a dog holding the sign with a facial expression saying "That this is what they want."
Designer: Maria Mordvintseva
Type Of Work: Concept
I initially came up with the idea while working on one of the briefs for the School of Thoughts creative course in 2013. The task was to come up with an original solution for a social problem. I picked the problem of overpopulation of animals in shelters and made it my goal to come up with an idea that would be funny and inspiring. When the course was finished I decided to create a personal project based around my initial concept.
The solution is based around the idea that all pets have alternative "functions". Each pet from the shelter gets their individual packaging that features their "function", character and physical features like weight and age. The packaging also presents information in support of the pet's function and other little known facts about animals. For example, according to a recent research, cat owners could cut the risk of heart attacks and strokes by more than 1/3 which makes cats great heart support medication. The shelter pets are introduced to people in places where they least expect it: the packaging is placed in corresponding sections of department stores, drug stores, etc.
One of the goals was to make the design adaptable for virtually any cat and dog, so a limited colour palette and a white background were a natural choice. By keeping it simple I also let the pets be the hero. The clean design also helps the packaging to stand out on the shelf.
Agency: Clёver agency
Designer: Dasha Mikhaylova
Type of work: Concept
We created the concept of dog food in the low-cost segment, inspired by the idea of westerns. This has helped us to create an atmospheric design. Hero of our brand has become a vagabond dog Billy the Tail.
Designer: Ann Bomar
School: Savannah College of Art and Design
Type of Work: Student Project
Country: United States
Cats have a variety of different personalities, each with their own set of wants, needs and styles, and any good cat owner should refuse to give their feline friend any less than the best. However, finding personalized, well-designed, specialty cat items can be a challenge. There seems to be a lack of feline-centered shops, and cats tend to get only one or two isles in general pet-stores, which tend to be primarily dog focused.
Miaou, a concept store, is the feline boutique catered to all purrsonalities, from the oh-so-sassy cat to the adventurous kitten huntress. With all natural treats, hand-made collars, toys, and accessories, Miaou is the one-stop (or should i say, paws) shop for every kitty “knead”. Miaou strives to create quality cat products with design in mind. in this dog-eat-dog world, Miaou puts your cat first and will settle for no less than perfection.
Designer: Bruno Singulani
Project details: I love dogs and working with a dogs food brand was a really exciting experience.
After some research and some brainstorming we decided to propose a new naming for a new client.
This project is a packaging and branding proposal for a new brand in the Pet Industry here in Brazil.
These are the first concepts that Ive made. I used these stunning dog portraits by Daniel Sadlowski ( www.behance.net/Daniel_Sadlowski | www.linsensuppe-fotografie.de ) and some from Shutterstock.
Unfortunately the project wasnt approved by the client.