- Submit Design
Designed by graFistiki Creative, Greece.
Our challenge was to create a brand that will stand out from the competition and make the company's high standards obvious.
The keywords our breef gave us were: healthy, premium, professional, care, A pet food for those who want to offer the best to their pets.
The Competitive Advantages of the product are : it is produced with 100% Fresh chicken an it's veterinary approved.
Designed by DePOT Design, Czech Republic.
Brand and packaging design development for a range of dog food, snacks and supplements.
This product line is a unique concept aimed at small dogs.
Together with the client we have built a new category, not only in Europe but in a global market. Therefore, it was necessary to create a strong, unmistakable and clearly understandable brand.
The design is inspired by the world of fashion, fashion magazines and use their communication tools to reach specific target groups. Emphasis is put on functional benefits and primarily on emotions.
The claims "SMALL IN SIZE, BIG IN MIND", dominant photographs of dogs and strong colour coding are other essential elements for a good visual function of the entire product line.
Designed by designojo, United States.
Arm & Hammer re:considered (concept)
For much of its 160 year history Church and Dwight has sold baking soda under the Arm & Hammer brand name in an iconic yellow box, with the classic Arm & Hammer symbol. Sometime in the mid 1970’s the brand extensions began to multiply like bunnies, initially with household cleaning products and later within the personal care category.
Today Arm & Hammer markets everything from laundry detergent and bathroom cleaners to cat litter and toothpaste. Church & Dwight has positioned Arm & Hammer as an “ingredient brand” which they have successfully leveraged across numerous product categories with a core promise- the power of baking soda and its proven deodorizing effects.
Packaging across their diverse range of products and consumer targets, for the most part, builds upon familiar Arm & Hammer visual assets: the muscular arm and sledge hammer icon within the red circle and a predominately yellow color palette.
We were somewhat curious about how the brand might be evolved to speak more uniquely to consumers within each specific product segment while retaining a link back to the Arm & Hammer master brand. Clearly the visual and emotional drivers for a consumer shopping the toothpaste aisle at a drugstore are different from a shopper buying cat litter at the neighborhood pet care super store. How would packaging be impacted by analysis of the competitive landscape within these individual product categories? What would be the best visual strategy to communicate the many specific product benefits while building upon the strength of the Arm & Hammer brand? And just how elastic is the brand to further line extensions?
Designed by VRS WPI Vilnius, Lithuania.
Designer: Marija Mikulskiene
Vilkyškių Pieninė is famous for its black cat product line. This year they have challenged themselves and introduced to the market new products- chocolate glazed sweet Quark Bars with desert tastes. The main challenge was to distinguish new product range in the shelves from “standard” range. Due to this chess pattern table-cloth turned into stripe pattern and we are meeting smiling face of a white cat. Discover Murr family!
Designed by Ideas that Kick, United States.
Kick Takes Pet Food Packaging to New Heights
Family-owned, Ohio-based Blackwood Pet Food saw such success with the packaging system Minneapolis design consultancy Ideas that Kick created for their flagship brand two years ago that the pet food makers are now banking on great design to grow their business once again.
Blackwood recently tasked Kick with re-packaging two of their legacy brands, in hopes of extending their retail footprint and gaining new market traction. Kick’s new packaging system concepts for the Adirondack and Makin’ Trax brands inspired Blackwood to rethink how they introduce all of their brands to retail partners.
Concepts for both brands were designed to appeal to owners who value “outside” time with their pets and appreciate the quality of a food made in the USA. Kick updated both brands with bold new visuals and messaging. The Adirondack packaging system utilizes beautiful nature photography and bright colors to differentiate recipes and to tell a story targeted at adventure-seeking pet owners, while the packaging system for Makin’ Trax targets hunters and their families.
“The client’s previous packaging for Adirondack and Makin’ Trax lacked brand equity,” explains Kick brand strategist Mary Kemp. “We delivered lifestyle concepts that will stand out on shelves because they tell real, relevant stories that haven’t been over-told in pet retail.”
“Pet owners know authentic when they see it,” adds Kick creative director Stefan Hartung. “Our creative concepts for Adirondack and Makin’ Trax speak authentically about how many consumers spend time with their pets.. Most mass pet food packaging uses appetite appeal — targeting pet owners — to sell substandard product. Anybody who knows about dog food knows that human appetite appeal isn’t what matters. But we all enjoy adventures with our pets. And American-made quality is key in the pet food category.”
“We knew that Kick would deliver great designs,” says Matt Golladay, Blackwood Pet Food Vice President. “We had no way of anticipating they would have us re-visioning how we looked at these brands that have been in our portfolio for years. Now we’re able to approach retailers with a tiered offering of premium pet food brands — and we can already tell that retailers are just as excited as we are.”
Designed by Nora Renaud, France.
Mascotte is a range of nutritional supplements for pets. Each box contains beneficial elements to your domestic animal. Relieve your dog's joints, treat your cat's coat, favour a good dental hygiene of your rodent and reinforce the defenses of your bird.
Designed by Epoch Design, United Kingdom.
In 2012, a local 19-year-old entrepreneur approached us in need of a brand, visual identity and packaging for his start-up, a Prince’s Trust-funded dog food and pet accessories company. Epoch developed the brand name and created a bright, fun identity with heaps of tail-wagging personality. The new packaging designs sure stand out from the litter – no more rrruff dinnertime for me! This brought a fun new brand to the pet food aisle, sure to secure our client a truly loyal consumer fan base for the affluent urban demographic he wanted his products to appeal to.
Designed by Citrartwork, Indonesia.
Designer: Citra Limanto
The brand, Woofy was born from the playfulness of being and having a dog,how washing your dog, alone or in company can be fun.Woofy comes in unique fire hydrant shaped bottles available in four vibrant colors was inspired by a dog shampoo must to be much different from humans shampoo.The special fire hydrant bottles were designed to make bathing a dog easier.The bottles feature a convenient pump system for easy use and makes applying the shampoo quick and easy.The packaging is made of 100% recyclable plastic.A eco-friendly design and illustrative graphics feature a large amount of fun behind this brand.
Designd by Mat Bogust, THINK Packaging in collaboration with Curious Design , New Zealand.
Illustration by Beck Wheeler
Support the Project on Kickstarter
"The death of a beloved pet can be hugely painful, and it’s difficult to plan for such a sad event. But think back to your early childhood memories of pets passing away. Goldfish flushed unceremoniously down the toilet. Guinea pigs and bunnies wrapped in old tea towels, and cats squashed into shoeboxes. Surely our furry family members are worth a bit of forethought?
Give your furry friend a dignified farewell with a personalized, biodegradable casket."
Designed by Emily Zirimis, United States.
My assignment was to re-brand the American Academy of Pet Grooming. I chose to create a high-end line of pet grooming and pet care supplies which include dog shampoo & conditioner, and cat shampoo & conditioner, as well as cat and dog treats. The color palette and overall vintage feel is meant to emulate an all-American theme.
Designed by Istratova Alexandra, Russia.
Cat's lunch - sausage for cats!
Cats diet should consists almost of animal origin products.
Typical model of the cats food - mouse.
Cats addiction to mice has a physiological explanation: there are a lot of sulfur in wool of mouse, which is just necessary to cats, to be not bald. Our sausage imitates mouse by the balance of protein / fat / carbohydrate, which I reflected in the design. Sausage stick has 7 pieces. Each piece is separated by perforation of the package and visual design strips.
The project was created by order of company "March"