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Designed by Flúor Studio Design Advisors, Portugal.
Design Sucks is an experimental project integrated in Experimenta Design 2013 Biennale with the theme “No Borders”. It’s the result of a partnership between Fluor Studio and Escola Superior de Hotelaria e Turismo do Estoril, where designers and chefs challenged the creativity when designing a new food product based on a similar creative methodology.
5 types of lollipop were developed with 5 different flavors, 5 different colors, corresponding to the 5 basic tastes: bitter, sour, salty, sweet and umami. This project contemplates two distinct stages, the first, which corresponds to the exhibition and performative effect, and a more complex subsequent stage corresponding to their marketing. The lollipops were designed to awaken the senses, tests were made to its resistance, sound (when when they in the mouth) and smell, and above all to its physiological taste that is the central focus of this project.
The use of typography took 2 reasons into account, firstly, as a vehicle for communication of the project itself, because is through the product that the name is revealed. On the other hand, because one of the principles, we explore how the form may or may not influence the taste of food. At the same time it would be interesting to explore this concept by which typography is constructed from other forms. The typography is a tool which assist us by their multiplicity and plasticity: from Futura by Paul Renner designed with basic angular shapes to Gotham Rounded From Futura by Paul Renner designed with basic and angular to Gotham Rounded designed with rounder shapes. Making use of creativity and innovation to conquer the visitors was the purpose of the exhibition, trying to unite and dissipate borders between design and cooking.
Design Sucks took shape through an exhibition at the National Museum of Sport in Lisbon, where giant lollipops are presented as parts of a museum exhibition, and creating a set of 5 packages that would be the extension of the project beyond the museum, part of marketing and commercialization stage.
The reactions to this project may be adverse, these are not flavors or tastes that are used in a lolly or in a candy. We may like it or hate it, but the initial idea was always surprise and teach somehow, how the taste works from a of physiological point of view. We can tell clearly, after the public opening held on the 14th of November, that there are tastes for all, and that preferences were not entirely unanimous. Some were fascinated by the sweet, but there were those who preferred the bitter and those who were surprised by the umami.
Designed by Hélder Melo, Portugal.
For this project, students were asked to choose a food product from which the student develops a Gam Special (Gourmet , Premium , Commemorative , Thematic , among others ) with 3 varieties .
The brand I chose was the Margao ( spices ) . The choice due - to the fact that a product full color and daily consumption. A collection of my collection is called “ Secrets “ I associated with each of the three varieties ( Cumin , Curry and Paprika ) their country of origin , and to represent each of these countries build patterns using symbols characteristic of each region . The colors used in the pattern all meet the colors of the product itself , thus creating greater harmony . The packaging is made of glass , so that the consumer can see the product that is on the package , because the product is so rich and vibrant in terms of color and texture which is an asset to enhance my collection of other products . For the second phase of the project I decided to make a poster as a way to advertise my product, using the pattern as a basis for good communication at both informative and visual .
Designed by Diogo Sampaio, Portugal.
School: Polytechnic Institute of Cávado and Ave (IPCA)
It has been proposed to develop a special range with three varieties of a brand of food or drinks from the national or international market .
To this end, I performed a brainstorming, in which I performed a search by various brands and quickly came across the brand Vieira Castro. This is a brand with a personal relevance, since which was founded and is still down in the city where I live, a brand that I know well and that it is increasingly prestigious, including internationally.
Vieira de Castro was founded in Vila Nova de Famalicão, in the year 1943, so this year celebrating 70 years of existence, another contribution to my choice. Of new products the company is part of the range Premium Prince Cheesecake, which is a range of greater sophistication, simply replacing one flavor wafer by another, which not being recognized tartlet, encloses a creamy filling composed of classy international cheescake, which is added another flavor. Taking this concept, I decided to recreate Prince Premium range, developing packaging which fitted the elegance and sophistication, so that it can range be used as a range commemorating 70 years of the brand. This way, the packaging was inspired by the shape of the logo brand (on the cob) that can be observed in each package individually in the top view. Joining the three packages box designed for marketing the range, also available these in the box, has the same effect on the cob. As Color refers to, were used in addition to the corresponding color each flavor (strawberry - red, orange - orange, green - Kiwi) only black, so to pass sobriety and elegance, required a commemorative premium range, and the white letters, in order to obtain the best contrast while maintaining the graciousness packaging.
Finally, as already mentioned, was made a box to put three packaging of the range, so that they can be commercialized as a whole. The box is transparent acrylic, so that the packages are contained therein may be displayed. The top of the box has the same form in the spike company logo, which was used in the packaging. On the sides Box is stamped 70, alluding to the commemorative date of brand. By the way the box is designed can still have a second life, when used as a flower vase, since the its elegance allows one garnish any room of a house.
Designed by Ismael Branco, Portugal.
School: Instituto Politécnico do Cávado e Ave
This project was about making packaging of 3 varieties of a drink or food. I chose to make about Gatorade, and for the special edition i opted for NBA (National Basketball Association) because that's the league's official drink. So i decided to make 3 bottles of Gatorade of different teams.
With this i had to make another product, a flyer, or a poster, but i chose to make a box, where would be 6 bottles of the same team. For this box i wanted to have a offer, so why not a basketball hoop?
Agency: Havas Design+ Portugal
Creative Director: Pedro Vilar
Designer: Pedro Vilar
Account Director: Inês Lopes
Account: Sónia Ferro
WTF is a telecom service targeted to a younger audience (15-25) launched in 2013,based on communications using intenet, apps and smartphones.
Brand identity was designed to meet this generation universe and inspiration comes from Internet origins and visual language, which we recreated with an injection of contemporaneity, creating an unexpected branding experience.
The launch pack of this brand can be nothing but a piece that puts brand’s name on audience’s mouth. The SIM card was packed in a sardines can, a typical portuguesefish that usually moves in very large shoals (groups) and is caught in a net.
Designed by BAR, Portugal.
Designer: João Pacheco
Photography: Heitor Estudio
BAR, Lisboa created the branding and packaging for Frubis, a 100% dehydrated fruit snack that offers the indulgence of crispy comfort food alongside the satisfaction of eating healthy. Frubis packaging aims to turn real lively and healthy fruits into pleasurable no-guilt all taste experiences by combining simplicity, realism and fantasy under warm and appetite appealing aesthetics.
Design: GJ Packaging, Portugal.
Amur Tiger is a premium quality Siberian Vodka. The brand was inspired in the AMUR TIGER, symbol of the city where the vodka is produced, in the Far East Siberia. The distillery is located near the Rivar Amur, in Khabarovsk. "Our client asked us for a totally different approach to the vodka packaging scenario. They wanted something special, different than what you usually see on the shelves and on the night clubs - something really trendy that would appeal to a young modern cosmopolitan public.
We designed a simple but different exclusive bottle, with simple yet visually strong graphics. The bottle is made out of glass, painted in matte black with golden graphics. The result was a unique and eye-catching vodka bottle that is different from what you normally fine in the vodka market.
Designed by Sofia Peres Correia, Portugal.
The school assignment project was to design an innovative eggs package.
During the construction of the packaging, i was taking account various elements such as: spending card, easily open, box size, storage and transportation and the most important one, the eggs safety. The original package is made of natural microwaved cardboard and consists of one piece only, A4 size. The six eggs are placed into circules cuts inside the box. The egg package label is wrapped that contains all the contents about the eggs and the other side of the label you can find two recipes suggestions made with eggs.
Designed by Nektar Brand Advertisers, Portugal.
Designer: Miguel Batista
White "Reserva" Label Wine - Herdade da Ajuda
The first Herdade da Ajuda's White "Reserva" Wine. Details in hot stamping, white space combining with black embossed varnish. Individual packaging with gold hot stamping. Definitively, this label adds vale to the brand's portfolio.
Designed by Bruno Gomes, Portugal.
School: Instituto do Cávado do Ave ( IPCA )
This was a project developed in the academic context, Which AIMS to develop a range of special product with the three varieties of the brand of food or drink.
This is a package for the chocolate company called AVIANENSE and i Decided to make and hexagonal package that contain 10 bonbons.
This packaging allows me to hide the mandatory information about the product on two of its six sides and these sides would be hidden when the packaging and placed with the company logo facing the consumer.
Designed by Juliana Silva, Portugal.
School: Instituto Politécnico do Cávado e do Ave (IPCA)
Packaging carried through for an academic project for the Margão spices, having this work rules like the origin of the spices. Being India a referring country to the subject, I opted to concentrate in ornaments and colors that characterize it, thus creating a premium pack, that it is presented in a metal packing, reminding the past, when the spices were distributed and conserved in cans.
Designed by GJ PACKAGING, Portugal.
The goal was to create a simple and modern label for a range of wines from Dão Wine Region in the north of Portugal.
Design should appeal to a young customer and also represent the quality of the wine.
The symbol represents the map of the region and the metallic colors on black background highlights the product on the shelf.
The triangle pattern is always present on the 3 products.
Designed by Ivo Sampaio, Portugal.
School: Polytechnic Institute of Cávado and Ave (IPCA)
This was a project developed in the academic context, which aims to develop a range of special a product with three varieties of a brand of food or drink.
The brand chosen was the Milaneza a Portuguese company of pasta.
The main concept of this proposal, part of a special edition commemorating and gourmet, which refers to 80 years of brand, with a new revival of gastronomic masses.
Designed by GJ PACKAGING, Portugal.
We got inspired by the "terroir" of the product. We wanted to design something that would express the premium characteristics of the product and at the same time would express the simplicity of the way it is farmed and produced.
The packaging of this Extra Virgin Olive Oil range is very original, different than what you have currently on the supermarket and unique. It expresses the unique characteristics of the products with different illustrations for each product.