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Designer: Rita Clemente
Rota das Cores is a project that comes in the academic context, as graduate project of Bachelor Design and Advertising.
Rota das Cores is the name that was given to sea voyages of the Portuguese in Brazil, at the time of discovery. This was the name chosen for the range of spices and giving mood to any conceptualization of the project.
All graphic design of the packaging revolves around the theme “travel”. The idea that is intended to convey is that all the spices come directly from their country of origin to the final consumer, with all its properties and benefits.
The glass was chosen for the conservation of spices for being a tough, practical and hygienic materials and each label is specifically made in accordance with the product that carries support, making known all their properties in a comprehensive way, as a full benefits of the drug they were.
For the exterior, the material chosen was the card, referring to orders coming from abroad, as all graphic communication that inspires us tickets.
Designer: Diana Romero
School: Instituto Politécnico do Cávado e do Ave
Elaboration of a commemorative/special edition of a product.
The theme chosen for the product was"Mexican sauces," namely: Hot Chilli, Guacamole and Chamoy (spicy,neutral and bittersweet).
The work was not requested by the brand PALADIN
The concept came from the celebration of "Dia de los Muertos" which is commemorated in Mexico. This union reaffirmed and emphasized the qualities of the product intensity and authenticity. Dance is a symbol of joy, who revives the dead, as the sauces.
Designer: Inês Freitas + Gonçalo Martins
Client: PDF - Penhas Douradas Food
PDF - A new concept in gourmet products, combining traditional with innovative design.
Natural resources of the mountain (Serra da Estrela - Portugal), combined to produce unique products with unexpected revenue and provocative taste. Packaging and labeling that AIMS to make the product more environmentally friendly and more affordable to the end consumer, indicating use of recycled cardboard/paper.
Agency: Rita Rivotti
The Torto River, twisted and beautiful, silent witness to centuries of wine stories, runs towards the Douro. Where the rivers meet lies the FOZ TORTO vineyard , an old terraced vine upheld by shale walls, surrounded by olive groves, orchards and small vegetable gardens.
Agency: Rita Rivotti
Quinta do Romeu — Organic Wine
Quinta do Romeu is in the Menéres Family Estate for 4 or 5 generations and they are the guardians of a few thousand 100% organically farmed hectares (with no chemicals).
It's good for the environment, for your health and the wine aromas.
Designed by Claudia Duarte
School Project in which was asked to design a special edition of a product.
I chose to celebrate the 170 years of this famous brand of biscuits, which happens in a few years, and create a new box that at the same time is new and keeps the same language and values of he original, plus its a box that can be saved and reused.
The colors are separated by flavors.
Designed by Natália Santos
The project concisest in choosing a brand of drinks or food existing in the national market / international, to develop a special edition, with 3 varieties. In addition to the product itself, we were also proposed to create an application (poster,flyer, outdoor, mupi). The concept in the development of the product edition refers to the origin of each of the selected tea product. The chosen teas: India (black tea), Japan (green tea) and South Africa (rooibos tea). The graphical side I decided to use patterns that possess characteristics of each country.
Designed by miguelfreitasdesign
Designer: Miguel Freitas
We're asked to develop a new wine label for 100 Hectares, from Douro Valley, Portugal. The idea was to create a new concept for this product, based on the idea of the previous ones: the 100 squares that define the estate. Black, foiled gold and a nice and textured paper...and a silkscreen on the squares around the label..
Designed Isabel Pereira Santos, Portugal.
School: IPCA - Instituto Politécnico do Cávado e Ave
This project is based on the development of a specific gamma created for a liquor brand already existing on the market, namely “Licor Beirão”.
The main idea was to create a variety of new flavors, such as lemon, cherry and blueberry, targeting young consumers who frequent bars and nightclubs to provide moments of pleasure and relaxed natural lifestyle.
The bottle design was based on the flair bottles that are commonly used by professional bartenders for training purposes.
The concept was developed moving away from the classic image by creating a simple matt black bottle with the brand´s arabesque as the predominant image, using repetitions and various sizes of this symbol involving the bottle to create dynamism.
Designed by Flúor Studio Design Advisors, Portugal.
Design Sucks is an experimental project integrated in Experimenta Design 2013 Biennale with the theme “No Borders”. It’s the result of a partnership between Fluor Studio and Escola Superior de Hotelaria e Turismo do Estoril, where designers and chefs challenged the creativity when designing a new food product based on a similar creative methodology.
5 types of lollipop were developed with 5 different flavors, 5 different colors, corresponding to the 5 basic tastes: bitter, sour, salty, sweet and umami. This project contemplates two distinct stages, the first, which corresponds to the exhibition and performative effect, and a more complex subsequent stage corresponding to their marketing. The lollipops were designed to awaken the senses, tests were made to its resistance, sound (when when they in the mouth) and smell, and above all to its physiological taste that is the central focus of this project.
The use of typography took 2 reasons into account, firstly, as a vehicle for communication of the project itself, because is through the product that the name is revealed. On the other hand, because one of the principles, we explore how the form may or may not influence the taste of food. At the same time it would be interesting to explore this concept by which typography is constructed from other forms. The typography is a tool which assist us by their multiplicity and plasticity: from Futura by Paul Renner designed with basic angular shapes to Gotham Rounded From Futura by Paul Renner designed with basic and angular to Gotham Rounded designed with rounder shapes. Making use of creativity and innovation to conquer the visitors was the purpose of the exhibition, trying to unite and dissipate borders between design and cooking.
Design Sucks took shape through an exhibition at the National Museum of Sport in Lisbon, where giant lollipops are presented as parts of a museum exhibition, and creating a set of 5 packages that would be the extension of the project beyond the museum, part of marketing and commercialization stage.
The reactions to this project may be adverse, these are not flavors or tastes that are used in a lolly or in a candy. We may like it or hate it, but the initial idea was always surprise and teach somehow, how the taste works from a of physiological point of view. We can tell clearly, after the public opening held on the 14th of November, that there are tastes for all, and that preferences were not entirely unanimous. Some were fascinated by the sweet, but there were those who preferred the bitter and those who were surprised by the umami.
Designed by Hélder Melo, Portugal.
For this project, students were asked to choose a food product from which the student develops a Gam Special (Gourmet , Premium , Commemorative , Thematic , among others ) with 3 varieties .
The brand I chose was the Margao ( spices ) . The choice due - to the fact that a product full color and daily consumption. A collection of my collection is called “ Secrets “ I associated with each of the three varieties ( Cumin , Curry and Paprika ) their country of origin , and to represent each of these countries build patterns using symbols characteristic of each region . The colors used in the pattern all meet the colors of the product itself , thus creating greater harmony . The packaging is made of glass , so that the consumer can see the product that is on the package , because the product is so rich and vibrant in terms of color and texture which is an asset to enhance my collection of other products . For the second phase of the project I decided to make a poster as a way to advertise my product, using the pattern as a basis for good communication at both informative and visual .
Designed by Diogo Sampaio, Portugal.
School: Polytechnic Institute of Cávado and Ave (IPCA)
It has been proposed to develop a special range with three varieties of a brand of food or drinks from the national or international market .
To this end, I performed a brainstorming, in which I performed a search by various brands and quickly came across the brand Vieira Castro. This is a brand with a personal relevance, since which was founded and is still down in the city where I live, a brand that I know well and that it is increasingly prestigious, including internationally.
Vieira de Castro was founded in Vila Nova de Famalicão, in the year 1943, so this year celebrating 70 years of existence, another contribution to my choice. Of new products the company is part of the range Premium Prince Cheesecake, which is a range of greater sophistication, simply replacing one flavor wafer by another, which not being recognized tartlet, encloses a creamy filling composed of classy international cheescake, which is added another flavor. Taking this concept, I decided to recreate Prince Premium range, developing packaging which fitted the elegance and sophistication, so that it can range be used as a range commemorating 70 years of the brand. This way, the packaging was inspired by the shape of the logo brand (on the cob) that can be observed in each package individually in the top view. Joining the three packages box designed for marketing the range, also available these in the box, has the same effect on the cob. As Color refers to, were used in addition to the corresponding color each flavor (strawberry - red, orange - orange, green - Kiwi) only black, so to pass sobriety and elegance, required a commemorative premium range, and the white letters, in order to obtain the best contrast while maintaining the graciousness packaging.
Finally, as already mentioned, was made a box to put three packaging of the range, so that they can be commercialized as a whole. The box is transparent acrylic, so that the packages are contained therein may be displayed. The top of the box has the same form in the spike company logo, which was used in the packaging. On the sides Box is stamped 70, alluding to the commemorative date of brand. By the way the box is designed can still have a second life, when used as a flower vase, since the its elegance allows one garnish any room of a house.