- Submit Design
Designed by Foodwill – The Greek food project, Greece.
Foodwill designed the brand identity of “39th Parallel”, a Greek importing company based in Santiago, Chile.
The logo was inspired by the circle as a reference to Greek Ancient Geometry. The name states Greece’s position on the world map as the 39th parallel crosses the Mediterranean Sea.
“39th Parallel” ’s range of products includes sauces, marmelades and olives, all produced in Greece with local ingredients.
Designed by The BrandHouse, Greece.
Client: Of Dreams and Knowledge
6 months ago, The Brandhouse was approached by a couple of young olive oil producers who were just starting their company. Their brief was quite different: “We‘re not going to produce just another Extra Virgin Olive Oil, we will produce the first ever Cream of Green Olives! Our dream is to bring to the people a product with unparalleled antioxidant and nutritional values, solely made by hand, milled in stone and processed without the use of any mechanical means”.
So we took up the challenge: To create an innovative packaging design for an innovative product. The design had to be: raw, different, exciting, a novelty and at the same time carry all the ancient knowledge the Greeks have in producing olive oil! These factors could only lead to one creative solution: This product is going to be a milestone in its category and it is processed in millstone, so why not name it and introduce it exactly like that!
This is how MILESTONE was born! Its bottle is a pure representation of the millstone itself; it is made by stoneware, a material that potters call “the man made stone” and is the perfect solution for preserving the taste and high nutrition values of the product! The pairing of the brand name MILESTONE along with the millstone design of the bottle deliver a straight forward and solid message: Innovation and tradition when combined can differentiate a product from its category or even create a category of its own, therefore: A MILESTONE!
Designed by Neumeister, Sweden.
Expertise through generations
When a farm known for its artisanal oil and food products has been family owned for 4 generations, heritage and tradition form the usual brief. But Gunnarshögs Gård came to us looking for more — an identity that not only conveyed their legacy, but also signalled the market leading expertise they had earned over generations.
With that challenge in mind, we sought to celebrate past success with a wholly modern expression. Marrying a graphic drawing of the actual Gunnarshögs farm with a persistent typeface and carefully chosen colour palette. Resulting in an identity that radiates appeal and tells a story of exquisitely modern products from a family company.
The distinctive G logo, inspired by how rap seed oil is cold pressed, anchors the new look bringing recognition and unity to the product range. Serving to also carry the Gunnarshögs mark of excellence into print material, signage and website.
Designed by Hugo Zapata / Centralpack , Spain.
BIO extra virgin experience. Exquisite design. Termination lace printing on ceramics. Hacienda Guzmán represents the history of the Andalusian Extra Virgin Olive Oil. In the 16th century, it became the biggest and most important Estate in Spain.
This healthy and high quality product has been produced according to strict organic standards, without the use of artificial fertilizers or chemicals. The entire production process is controlled yielding a product that enriches our diet and benefits the environment.
Designed by Bosin design, Taiwan.
The Best of Kaohsiung, Longan Honey of Dagangshan” is the honey assessment brand of the Agriculture Bureau of Kaohsiung City Government. Through the unified packaging and designing, integrating the local agricultural resources, marketing the Longang Honey of Dagangshan.
To make a good start and visibility, integrating the designing from the bottle to the carton packaging. By using the element of honeycomb hexagon that integrates into the designing, emphasize the resource of the pure honey. The hexagonal column glass blottle is decorated with relief lines of honeycomb. The Longang Honey filled in the crystal-clear glass bottle presents the high quality and the delicious flavor. The carton appears the unique hollow hexagon, the solid shape has both protection and presentation functions of the product. The design of the carton uses yellow for the ground with the black stripes, intensify the imagery of bees, the packaging shall be eye-catching and recognizable. Through the red and golden certified labels shows the class the products. The golden ribbon highlights and product, provide a higher sense of quality.
By reforming the designing of the packaging image, assisting the upgrade of agriculture, promoting the brand value of the Longan Honey of Dagangshan.
Designed by Hélder Melo, Portugal.
For this project, students were asked to choose a food product from which the student develops a Gam Special (Gourmet , Premium , Commemorative , Thematic , among others ) with 3 varieties .
The brand I chose was the Margao ( spices ) . The choice due - to the fact that a product full color and daily consumption. A collection of my collection is called “ Secrets “ I associated with each of the three varieties ( Cumin , Curry and Paprika ) their country of origin , and to represent each of these countries build patterns using symbols characteristic of each region . The colors used in the pattern all meet the colors of the product itself , thus creating greater harmony . The packaging is made of glass , so that the consumer can see the product that is on the package , because the product is so rich and vibrant in terms of color and texture which is an asset to enhance my collection of other products . For the second phase of the project I decided to make a poster as a way to advertise my product, using the pattern as a basis for good communication at both informative and visual .
Designed by DASC Branding, Greece.
A new line of premium quality Greek extra virgin olive oils, designed for one of the major Greek olive oil companies, Eleon Hellas, the olive oil division of Soya Hellas SA.
Aiming for the highly competitive international super market distribution channel, the “Greek Olive Drops” line is consisted of a low acidity extra virgin olive oil, an organic extra virgin olive oil and two PDO’s, one from Kalamata and an other from Sitia, two of the renowned olive oil territories in Greece.
The main visual, the “Big olive” in a round background, is eye-catching and really stands out in the rather crowded super market shelves. The color code instantly separates the four variants: white for extra virgin, green for organic, orange for Kalamata PDO and yellow for Sitia PDO. The “Dorica” bottle was chosen to keep packaging costs relatively low and the productivity high.
The “Greek Olive Drops” line successfully started its carrier at Anuga 2013 International Fair and was welcomed overwhelmingly by the international market.
Designed by Dimitris Panagiotidis (Volt Society), Greece.
Gourmet olive oil of premium quality from Greece. Produced by the method of first cold extraction at low temperatures, under constantly controlled hygienic conditions. It is a single-varietal olive oil (100% Koroneiki variety) with fruity and intricate (rather spicy) flavor and distinct aroma. During the process of packing, it has a maximum acidity of 0.3%.
Designed by Elmwood, United Kingdom.
Hairy Dieters Launch Range of Deliciously Healthy Sauces
Leading brand design consultancy Elmwood have worked with down to earth culinary sensations the Hairy Bikers and All About Food, on the launch of the new Hairy Dieters range of healthy, yet delicious cooking sauces. Inspired by their recent mission to shed the pounds while still staying true to their love of food, with their books “How to Love Food and Lose Weight” and “The Hairy Dieters; Eat for Life”, the new range of five tasty sauces delivers the big taste you’d expect, while being kinder on waistlines.
The Hairy Bikers (real names, Si King and Dave Myers) are renowned for their love of proper food, however after years of cooking mouth-wateringly rich, high calorie meals, the popular pair decided it was time to think about their health. Not prepared to compromise on taste, they began creating recipes that were low in fat and sugar, while still packing a big punch where flavour was concerned. Losing six stone between them during the Hairy Dieters mission, they also persuaded the nation to join them on their journey.
Building a true identity for the brand, Elmwood started by creating a brand marque and logo that captured the friendly, accessible spirit of the Hairy Dieters. With Si and Dave being such an important part of the brand, it seemed natural to use their images within the logo and on the packaging.
Communicating the range as proper food, not a dull diet brand, the bold palette of vibrant colours achieves real shelf standout while staying true to the Hairy Dieters personality. The warm, chatty packs capture the honest, northern spirit of the pair, and Elmwood have also included cues which look back to their biker roots, like speedometers for fat content and cooking time, to inject the essence of the Hairy Bikers into the new Hair Dieters venture.
The Hairy Dieters range features five cooking sauces including Chilli Con Carne, Smoky Paprika Chicken, Beef and Stout Casserole, Sausage Cassoulet and Chicken Casserole, with plans to introduce more flavours in the future. The range launches into Morrisons stores on the 1st November.
Si King and Dave Myers, The Hairy Bikers said: "We're passionate about great tasting food. Hairy Dieters is about staying healthy and enjoying life to the full. This range is for people who want to do that without sacrificing the delicious foods they love or feeling deprived. Elmwood's concept for the brand and packaging perfectly captures everything about the fantastic and rewarding journey we're on, and we can't wait to see our sauces hit the supermarket shelves."
Ben Brears, Designer at Elmwood said: “The Hairy Dieters are such big personalities and we wanted to make sure that bold character and friendly tone of voice came across with the Hairy Dieters range. We’re thrilled with the way the new brand and packaging not only captures the spirit of Si and Dave, but it also appeals to customers who want to get healthier while still enjoying their food.”
Designed by Louis Meeus, Belgium.
School: College of advertising and design
Medivs (middle) Terra (Land), is a gift box for a luxury Mediterranean « Gourmet » food brand. Its Latin name gives the brand an Ancient & Luxurious feel.
The Gift box includes 4 items (MED"IV"S TERRA):
I : A virgin olive oil - L cl (50cl)
II :Balsamic vinegar - XXV cl (25cl)
III : Truffle oil - XX cl (20cl)
IV : Black olive tapenade - LXXX g (80g)
The wood socle is made of olive wood, a classic Mediterranean tree. An old rope seals the top of each bottle and a thicker one to transport the gift box to enforce this ancient feel.
I used 3 sober colors and a bright orange to bring life and give the brand a nice and modern feel.
Each item are numbered from 1 to 4 in Latin numbers. The "Quattrocento Roman" and "Trajan Pro" typefaces add a Classic, Elegant, Ancient and Strong feel to the brand.
Designed by Marx Design in collaboration with running with scissors, New Zealand.
When Whitlock’s first started, over 100 years ago, Fred was the brand, and sometime in the last century he disappeared from the label. He was a real man, beard down to his chest (before it was fashionably ironic) his name deserves to be resurrected and so too, his values. By putting Fred back in the logo we add a real and emotive aspect to the brand, something that it was lacking.
The design inspiration came directly from Mr Fred Whitlock himself and his love of hunting. Since our audience are blokes, we wanted to tap into the dormant frontier huntsman that resides within (or the one he thinks he could be) but also appeal to his mischievous inner child.
We wanted to draw on Fred’s era, the turn of the last century, but modernise it in a way that it appeals to the modern man’s more refined aesthetic sensibilities. We embraced the notion of building tricks and traps to ensnare ingredients and this became the driving idea behind the packaging. We drew on a classical story book illustration style and imbued each label with an element of subtle violence usually avoided in supermarket packaging.
Subversive copywriting further reinforces the story of the ingredients’ demise and rewards our men for picking it up, with dark humour and the implied brutality of a product that makes dead animals taste better.
Since the products are not located together in store it was important that we established a strong identity – one that is recognised across the store. In shelves awash with garish colours, our range exudes confident simplicity. Our men are pretty cynical of packaging (and marketing in general) they are looking for simple, more classic, honest packaging – jars, tins, glass. Something that can be reused or up-cycled. Guys like packaging that can have a second life and we envisage these jars taking up residence in the shed, full of nails.
And a final word from our client: “if something can make people stop at the supermarket shelf and smile then it is worth doing.”
Designed by Cody Barry, United States.
School: Pratt Institute
Cody Barry aimed to coalesce the structural and geometric urban identity with the floral diversity of NYC Rooftop Honey. Busy beehives located on rooftops of the five boroughs create as a diverse taste as the cultural melting pot that is New York City.
Designed by Ricarda Schweigler, Austria.
Since an incredible field of fresh wild garlic grows in our garden every springtime, I was stung to deal with the garlicky plant in a creative way. After finishing my bachelor thesis I had some time doing stuff I had always wanted to do. So finally this project is one of those. It combines my passions: graphic design, cooking and fresh seasonal and regional home made food.
The graphic design captures the contrast of spring: powerful green of early flowering plants and exhausted brown of the end of the hard winter months. All used materials of packaging and product are eco-friendly materials like recycled cardboard, paper or jute string.