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Designer: Catherine Marion
The brand Aurum was created as part of a University assignment and as a pretext to design a visual identity. For this project, I knew that I wanted to work the theme of spices. I therefore created Aurum, a company that produces blends of fine spices.
The brand name was selected due to its meaning, being “gold” in Latin. It has first been chosen for the link that unites spices to wealth and nobility. During the Antiquity, these were so rare and prized that they could easily be compared to gold. The sound of the name Aurum brings to mind the word “aroma”, which strengthens the connection with the product even more. In addition, gold is often associated with spices in popular expressions. For example, salt is sometimes called “white gold, and saffron “red gold”.
The logotype itself also has a very symbolic value. A first allusion to gold is made through the use of the circle, since in Alchemy a ring encircling a dot embodies the symbol of gold. Two characters of the Polynesian alphabet were then added within the circle to recall one of the places of origin of spices. The first character takes the shape of the sun, which is often symbolically associated with gold. The second character inspires vegetation, to put forward the natural origin of the product. Finally, in the center of the logotype are an angular and a winding line. The first one reminds the pungent taste of certain aromas but also the piles of spices of Oriental markets. The second one represents sweeter aromas in addition to referring to the Spice Route that was followed by maritime means. The whole creates a logotype whose shape puts emphasis on travel, evoking the stamps found in a passport.
The packaging gives off an exotic feeling by using designs inspired by Maori tattoos, a people of Polynesian origin. It also includes a signs system that was created based on the spices making the blend.
Designer: Diana Romero
School: Instituto Politécnico do Cávado e do Ave
Elaboration of a commemorative/special edition of a product.
The theme chosen for the product was"Mexican sauces," namely: Hot Chilli, Guacamole and Chamoy (spicy,neutral and bittersweet).
The work was not requested by the brand PALADIN
The concept came from the celebration of "Dia de los Muertos" which is commemorated in Mexico. This union reaffirmed and emphasized the qualities of the product intensity and authenticity. Dance is a symbol of joy, who revives the dead, as the sauces.
Designer: Eugenia Kalinovskaya, Luca Franceschi
Illustrator: Luigi Russo
Account: Olga Manoilenko
The Russian jam market presents a high number of players. Despite Abrico is one of the most well-established brands, it has recently suffered from a decrease in sales: its packaging has been unchanged for 7 years and is unable to respond to the latest market trends.
Abrico’s core values revolve around family and tradition (Dlia Vnuchat - For Grand-children). It is necessary to stress those values in a way relevant to the contemporary market: tradition involves natural and quality ingredients along with environment friendly practices. However, despite a home-made feel, the consumer should still feel reassured about the strict quality control that a great firm can guarantee.
Some classic elements have been put together in a fresh way to give simple and essential looks. The screw-cap uses the traditional red and white colours, whilst the transparent jar boldly shows the product, stressing out its quality. Thanks to specially made realistic illustrations, the fruit play a very important part and emphasizes that just natural ingredients are used. The clean and essential overall effect greatly differentiates the product from its competitors and make it stand out on the Russian market.
Designers: Alex Leon-Khan, Jenny Ashman, "My" Nuong Thi Tran, Fray DeVore, Akeem Mason
School: Georgia State University
Competition: 2014 48 Hour Repack
Country: United States
When designing a dispenser for maple syrup, we wanted to make sure that we could make a package that made it easy to hold and prevent sticky situations. By using a fixed tip and flexible container we were able to make it easier to control the flow and direction of the syrup. A flexible container makes it cheaper to ship, decreases storage space, and reduces production energy.
The material of the package is made out of post-consumer recycled plastic. The overall shape of the package is based off a tree that not only helps the product stand out on the shelves but also fits comfortably in the hands of adults and children of all ages. The package is also lightweight, flexible, and durable. You can roll the package and squeeze out every last drop.
Designer: Maks Arbuzov
Feel The Nature, Feel The Form!
Natural forms is the best way to show naturalness of product. You need to have only form that to understand what is inside of package. Honey must looks as honey. That is why this package is so simple and clean. You have to enjoy the smell and taste of Honey. Nothing more should not bother you.
Agency: Izvorka Juric _ visual communications, Motus Vis Ltd
Designer: Izvorka Juric
Client: Brachia p.z.
Line of five Brachia extra virgin varietal olive oils: Levantinka, Drobnica, Oblica, Lastovka, Buharica (Croatian varieties of olive oil), one of Brachia brand olive oil lines. In this product line extensions are coded with initial letters of each variety of olive tree and by color code. Typographic representation of the variety is complemented with graphic element of oil droplets. That literally carries the message: a quality clean oil from specific variety, considering that the variety is one of the most important factors on the quality and taste of olive oil. Dark glass bottles of 1 ml are dressed in shiny black cap, a high-gloss main label that wraps around almost the entire perimeter of the bottle body and a small flag-label that wraps around the cap at the junction with the bottle, emphasizing once again the name of the variety of olive oil and the monogram of Brachia brand.
Agency: DAC design am chiemsee
Designer: Anne Stilper, Tim Hippmann
DACTARI is a young brand for wine, spirits and fine food.
In Africa, the "Dactari" is the Doc of the Animals, caring consciously and with circumspect of nature and its creatures. Dactari became well known through the TV series in der 60ies.
The conscious use of the environment and nature is also an important feature of our brand. We cooperate throughout Europe with small but fine factories and wineries and know the people behind them. We also provide a portion of the products itself. All products are produced on a high environmental standard.
Special feature is the design and sustainability of our packaging. DACTARI cans and jars are reusable, the bottles can be used as decorative objects or for other liquids. And we are largely striving to forgo plastic.
Designer: Luca Calizzano
Client: Amè Miele
Labels for Amè honey. The word Amè in Piedmontese dialect means honey and in Italian language means “to me”. The packaging is played on simplicity and transparency, honey is the absolute protagonist.
Designer: Pradnya Phadke
An institute dedicated to promote Bio Farming and to help the agriculturists connected to this cause. People at Oorvi support farmers, especially from the region of Ratnagiri, to get their produce to the consumer without a middle-man or distributor. This helps the farmers to get higher profits to invest in further bio harvest.
A branding and communication that reaches out to the niche target audience. In the metropolis of Maharashtra, very few people are aware and concerned with bio products. Mainly because in the industry driven by low prices, fresh bio produce is a premium item.
We narrowed down on the target audience as upper middle class young couples. Living in metros, well travelled and connected to friends and family across the globe. They are the ones Oorvi needed to attract. Hence the tone of the entire identity is minimalistic matching with the trend of the time. The design is without any frills, focused. The word Oorvi mean Earth is Sanskit and Marathi (regional language of Maharashtra). Inspired by earth; simple, round, green icons represent every category of the products. These then are used as buttons on the site and pattern on the packaging, which is aimed to cause minimum waste. Just simple stickers in different sizes that can be applied directly on big fruits, newspaper bags or glass jars. After all, bio farming is also about causing minimum harm to the mother nature!
Agency: Senyor Estudi
Designer: Lluís Serra and Mireia Sais
Client: Bell Verd
It is vital that olives are harvested at the optimal level of greenness in order to obtain an oil of the highest quality. This is the reason that this ecological olive producer combines mechanized and natural processes to gather the entire harvest within a few hours, replacing the traditional image of a grandfather striking the olive branches with a stick. The overlapping of the initials B and V, using typographies from old cross-stitch templates has enabled us to ensure that the colour takes centre stage.
Agency: Senyor Estudi
Designer: Lluís Serra and Mireia Sais
Client: Germans Cumbriu
A range of colour and an economical use of ink need not be conflicting goals. These two tone labels that adorn this range of natural and ecological preserves and olives, designed to sit harmoniously side by side on the shelf. The wooden typographies give the labels a humble, craftwork appearance, while the limited use of inks transmits the idea of an extremely simple, visual range.
Designer: Lauren Rust
School: Chicago Portfolio School
Country: United States
The Spice House is a locally owned spice shop located in Chicago. The brand targets both the experienced and novice cook. A logo facelift gives a nod to the Spice House being a mom & pop shop. Together, with the bold typography and textures, a brand is created that is warm, inviting and bold.