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Designed by Judy kriel, South Africa.
The concept for this project was to create a South African inspired craft beer. Traditionally Zulu women make their own beer that the men drink at festivals or weddings. A Zulu festival beer was created, making use of traditional colours and symbols. The beer named “Bhuti” refers to a brother, bro, or guy friend. The masks on each of the bottles refer to the traditional masks that were used at Zulu festivals, also inspired by the wood-carved Zulu masks that can be bought in KwaZulu-Natal. A triangle was used in the logo. A zigzag pattern was also used in the design. This is depicted from the traditional beer baskets and means masculinity. Each colour used has a specific meaning within the Zulu culture. When a colour is used next to white it gives it a positive meaning. White represents spiritual love. Black indicates rebirth, and yellow wealth. Lastly red indicates love and strong emotion. Traditionally two types of beer are made, namely a darker sorghum beer and a lighter maize beer, thus the reason for making a series of two types of beer. Promotional items include a cap, T-shirt, bottle opener, as well as coasters.
Designed by Woolworths, South Africa.
This was a redesign of an existing ready-to-heat range targeted at customers who are conscious about their weight and their calorie/kilojoule intake. The brief was to make the packaging more modern and informative.
The response was to devise a design with an expert/functional handwriting that still fits with the Woolworths brand. This was achieved through the use of a strong structure with lines, a white background and clean, simple photography, which also give it a health-conscious look and feel.
Creating a hierarchy of information was also key to helping the customer shop and this range. Because she looks for the calorie/kilojoule count even before she considers the product name and description, we used large numbers. For the range name we played with the weight of the font starting from bold to light to illustrate weight loss in subtle way. This range has been very successful and it has been extended to other areas.
Designed by Todd Anderson, South Africa / United Kingdom.
South African retailer Clicks felt that our original design for ‘The Fruit Collection’ range required updating and was also keen for it to have a younger look and feel.
We decided to take a revolutionary approach to the re-design, building from the ground up we reviewed the ranges tone of voice, illustration style, typography and package engineering. We introduced stock photographic elements to give the fruit a fresher 3D visual. We needed to catch the consumer’s attention and recreate the range to have an eye catching shelf appeal.
Designed by Jedd Luke McNeilage, South Africa.
The packaging is a true reflection of the product it contains, a natural, wholesome, family favourite. The recycled paper embodies anew organic trend within the food industry. Consumers are more likely to purchase products that are (or appear to be) as natural as possible with no added preservatives, which Cape Cookies prides itself on.
A well known insight into the product is the fact that rusks live together with coffee or tea and are best enjoyed when dunked. Using this insight we highlighted how Cape Cookies rusks are perfect dunking rusks in a quirky and fun way. Different dunking techniques have been listed on the back of the pack for people to have fun when dunking rusks.
Designed by Todd Anderson
Country: South Africa/ United Kingdom
A clean, untreated style was achieved for The Natural Collection by using botanical drawings to illustrate the chosen fragrance, and simple typography that was redrawn to give it a worn looking identity. The deliberate choice of a textured paper stock then further emphasized the style by giving the impression of the products being wrapped in a linen cloth.
Designed by Todd Anderson, South Africa.
Each fragrance of hand and nail cream in the Touch range uses strong imagery to tell its own design story. Tight architecture and a constant colour palette then act as a framework to maintain continuity on shelf. Metal effect 60ml tubes stood up in a specifically designed Point of Sale unit further add to its unique shelf appeal, and three tubes packaged together make it a stunning instant gift.
Designed by MARK, South Africa.
Akdov is an ‘underground’ alcohol. Its very name is cryptic – the word ‘vodka’ spelt backwards. Designed with tongue firmly in cheek, the bottle takes its cues from old-fashioned poison products. The ultimate aim is to create a brand that is coveted only by those in the know.
Designed by MARK, South Africa.
These wine labels tell a very personal story. Estate founder André de Wet has an instinctive affinity for viticulture – it is, as he puts it, almost a ‘subconscious’ pursuit. So, instead of relegating this essential heritage ingredient to the back label, we put it front and centre. The family crest has also been subtly revised and updated.
Designed by Miné Jonker of Studio Muti, South Africa.
Loom x Honest Chocolate One Year Anniversary Edition
We own and operate a men's multi-brand fashion shop in Parkhurst, Johannesburg called Loom. It's Loom's first birthday this month and to celebrate we've collaborated with Cape Town based artisan chocolatiers, Honest Chocolate to release a unique One Year Anniversary Edition variant. The flavour profile is 72% raw cacao with hints of cayenne pepper, cinnamon and vanilla. I've attached some more info plus some pics of our collab chocolate.
In August 2012 we ran a crowd-sourced design competition on 10and5.com (a local design design website) and invited creatives from around the world to design a unique chocolate wrapper for us. In just 6 days we received over 115 local and international entries from Cape Town, Johannesburg, Durban, Namibia, Amsterdam, Toronto and Paris.
We narrowed the entries down to the top 10 and then asked our guest judges (3 well known bloggers) to choose their top 3. The public were then invited to vote for their favourite design, which would be wrapped around the chocolates, which are limited to an edition of 365 slabs. In less than 48 hours we received over 300 votes! The winning design (see attached) came from Cape Town based illustrator, Miné Jonker. She runs an agency called Studio Muti (www.studiomuti.co.za).
The Loom x Honest Chocolate One Year Anniversary Edition slabs are now for sale exclusively in Johannesburg at Loom (Shop 22, Corner 4th Avenue & 10th Street, Parkhurst Johannesburg) and in Cape Town at Honest Chocolate (66 Wale Street, Cape Town).
Designed by Just Design, South Africa.
Born as a response to the one-dimensional beer culture in South Africa, The Devil’s Peak Brewing Company (DPBC) produces brews unlike any other beer you’re likely to find locally. The designs reflect the intricacy of the different beer styles and the brewer’s passion to create beers with unique character and depth. Craftsmanship, idiosyncratic style and the underlying belief of ‘truth to material’ – where the insides inform the outside – equals 4 distinctive styles with 4 equally standout designs. Recently released, the designs are already winning public attention at beer appreciation festivals and on Facebook and twitter.
Designed by Kevin Flood, South Africa.
Jack Daniels & Cola pack concepts Design and modelling, lighting and rendering of a concept pack.
The client brief was fairly open: to explore traditional and non-traditional means of carrying the Jack Daniels brand successfully across to a FAB pack, this included looking at different label substrates and ergonomics of the pack.
Designed by Casa Rex, Brazil / United Kingdom.
CASA REX CREATES NEW PACKAGING DESIGN FOR LUX BODY LOTION RANGE IN SOUTH AFRICA
Casa Rex, a multi-awarded international design consultancy with offices in São Paulo and London, has developed new packaging for Lux. The "Fine Fragrances Body Lotion" range consists of five different variants, and has just been launched in the South African market.
In order to be easily identified by current consumers, the design has retained key visual elements that are already part of the Lux universe. "The gold colourway of the brand as well as the hierarchy of the information on pack to highlight the different fragrances, ensure that the range is fully aligned and recognisable. Within this context, it was then possible to add new visual elements, and to create an innovative range with widespread consumer appeal." says Gustavo Piqueira, head of Casa Rex and also the creative director of the project together with Danilo Helvadjian.
In addition to preserving the main Lux brand elements, the design consultancy has also introduced new graphics. Swirling fluid and sinuous forms are combined with translucent light effects to create a range of packaging that accentuates the moisture and fragrance properties of the product, as well as achieving a new aspirational dimensionality for the brand at the same time.
Designed by Fanakalo, South Africa.
This champagne packaging was designed for an individual marriage proposal, but after seeing the label, Boer and Brit made it into a full range.
The title ‘Suikerbossie ek wil jou he’ is an Afrikaans folk song that translates to ‘Sugarbush I want you so’. A sugarbush is a Protea flower, which also happens to be South Africa’s national flower.
Designed by Fanakalo, South Africa.
Zinkplaat is an Afrikaans pop-rock-blues-fusion band from South Africa. The name Zinkplaat is the Afrikaans word for corrugated metal.
This, their fourth album comes shrink-wrapped with a scratch-off ink layer on the front and back, as well as a guitar pick to scratch the ink off with.
The album’s name ‘Mooi Besoedeling’ translates to ‘Beautiful Polution’. We believe this is a very good functional solution to the fact that a simplistic clean cd cover design stands out most from all the clutter on a store shelf, yet is very boring once bought. However one wants to read the album as a concept, people seem to love the scratch-off part…