- Submit Design
Designed by Jenny Lee, United States.
Rebranding of Ace Hardware and new urban gardening packaging line developed for its private selection. Gardening = therapy. The rebrand aspires to reconnect people with nature within a contemporary context. For this particular project, sustainability was not just an afterthought but the big driving force behind the packaging solution. There is not a drop of glue used in this packaging system. Each packaging form is made from a single piece of material that folds and self-locks within itself. The liquid fertilizer and the pruning scissors packaging are perforated in strips so that they may be repurposed as seedling markers. By using concentrated liquid fertilizer that comes in its own dilute-and-pour mixer bottle, manufacturers save not only space and money but make far less carbon footprint. By simply pouring onto the base of the plant, the formula also won't get onto undesirable surfaces such as skin or tabletops.
Designed by Judy kriel, South Africa.
The concept for this project was to create a South African inspired craft beer. Traditionally Zulu women make their own beer that the men drink at festivals or weddings. A Zulu festival beer was created, making use of traditional colours and symbols. The beer named “Bhuti” refers to a brother, bro, or guy friend. The masks on each of the bottles refer to the traditional masks that were used at Zulu festivals, also inspired by the wood-carved Zulu masks that can be bought in KwaZulu-Natal. A triangle was used in the logo. A zigzag pattern was also used in the design. This is depicted from the traditional beer baskets and means masculinity. Each colour used has a specific meaning within the Zulu culture. When a colour is used next to white it gives it a positive meaning. White represents spiritual love. Black indicates rebirth, and yellow wealth. Lastly red indicates love and strong emotion. Traditionally two types of beer are made, namely a darker sorghum beer and a lighter maize beer, thus the reason for making a series of two types of beer. Promotional items include a cap, T-shirt, bottle opener, as well as coasters.
Designed by Lily Li, Canada.
Aeroplay Kites is a fun and colorful do-it-yourself kite packaging for children between the ages of 9 to 12. The brand is vibrant and uses vivid colours to capture the playfulness of the product and to attract the attention of the target audience.
The package comes in two containers: a tube containing the wooden dowels, and a box containing the materials to tie the kites together. This package is versatile and two kites can be constructed from the package: a basic diamond kite and a delta kite. The kites contain simple instructions in less than 10 steps for each kite, making the construction for the target audience easily understandable.
After making the kites, the two containers can be used as storage for other materials and supplies, and the leftover materials from the kite kit can be used on other artworks or projects.
Designed by Emily Zirimis, United States.
The Marie Antoinette Welcome Kit is a fictional kit to be given out to guests staying at the W Hotel in Paris, France during Paris Fashion Week. The theme of the kit is Marie Antoinette Takes Paris Fashion Week, and so included in the kit is a combination of both modern and vintage-feeling items, so as to depict the concept of old and new. This idea of old and new pulls inspiration from the W Hotel Paris' interior design - a juxtaposition of old architecture and modern design.
Each kit contains a bottle of O.P.I. nail polish, a tuberose votive candle (one of Marie's favorite flowers), a golden tin of raspberry vanilla mints, two macaroon trinket boxes, a bottle of Chanel Chance Tendre toilette spray, and an eight page booklet describing a bit about Marie Antoinette's history, in addition to her daily itinerary.
Designed by Nileena Rajan, India.
This is a sustainable approach for packaging.
Arecanut leaf can be easily molded to the desired shape with a heat press designed accordingly. Currently, it is used for making disposable utensils.The concept of arecanut leaf packaging can be developed as a craft in selected areas across India, were people already work with the leaf.
Arecanut leaf moulded packaging for the Organic India Tea will compliment the image of the brand.If implemented this would add to the value of the company.
Designed by Kaveh Haerian, United States.
School: Maryland Institute College of Art
Hershey's is the largest chocolate manufacturer in the world and a beloved American institution. I chose to develop a Hershey’s product line to a more discerning audience. Chocolate is a gourmet food with fierce loyalists similar to wine and coffee. Hershey’s Origins is focused on the consumer who cares deeply about the quality of the product and also the origin and the ethics of the production process.
Designed by Hélder Melo, Portugal.
For this project, students were asked to choose a food product from which the student develops a Gam Special (Gourmet , Premium , Commemorative , Thematic , among others ) with 3 varieties .
The brand I chose was the Margao ( spices ) . The choice due - to the fact that a product full color and daily consumption. A collection of my collection is called “ Secrets “ I associated with each of the three varieties ( Cumin , Curry and Paprika ) their country of origin , and to represent each of these countries build patterns using symbols characteristic of each region . The colors used in the pattern all meet the colors of the product itself , thus creating greater harmony . The packaging is made of glass , so that the consumer can see the product that is on the package , because the product is so rich and vibrant in terms of color and texture which is an asset to enhance my collection of other products . For the second phase of the project I decided to make a poster as a way to advertise my product, using the pattern as a basis for good communication at both informative and visual .
Designed by Maria Theron, Venezuela.
This brandshift for the popular Arizona Tea line of cold, canned beverages shifts the visual language away from the ultra-bright, bombastic former sensibility to one that more mindfully pays homage to the pattern languages of Arizona's Native American tribes. in order to broaden the product's reach to a more upscale audience, the look and feel have been distilled to principally black and white, retaining jewel-like accent colors for key brand and structural components.
Designed Vijit Keomisy, Canada.
The idea of L'ART Laboratoire began when I was watching films like "Willy Wonka" and "Hugo", then researching package designs from the 20s–60s and becoming obsessed with that vintage look—a look that is conceptually simple but has enough substance to make an impact from the typography, pattern, and colour choices. I wanted L'ART to be a luxury/artisan candle brand—having the idea of it being handcrafted in a french laboratory, with each scent constructed and developed carefully like a piece of art, producing a distinct composition. The design of the L'ART brand was to have that vintage spirit but (of course) still keep it luxe.
However, the most important thing was the box design. I stuck with some traditional patterns that are classics but added new ones that are a bit more pop-art. The pattern is the focal point of the box design because I like a package to stand out on a store shelf (which is essential very important).
Designed by Diogo Sampaio, Portugal.
School: Polytechnic Institute of Cávado and Ave (IPCA)
It has been proposed to develop a special range with three varieties of a brand of food or drinks from the national or international market .
To this end, I performed a brainstorming, in which I performed a search by various brands and quickly came across the brand Vieira Castro. This is a brand with a personal relevance, since which was founded and is still down in the city where I live, a brand that I know well and that it is increasingly prestigious, including internationally.
Vieira de Castro was founded in Vila Nova de Famalicão, in the year 1943, so this year celebrating 70 years of existence, another contribution to my choice. Of new products the company is part of the range Premium Prince Cheesecake, which is a range of greater sophistication, simply replacing one flavor wafer by another, which not being recognized tartlet, encloses a creamy filling composed of classy international cheescake, which is added another flavor. Taking this concept, I decided to recreate Prince Premium range, developing packaging which fitted the elegance and sophistication, so that it can range be used as a range commemorating 70 years of the brand. This way, the packaging was inspired by the shape of the logo brand (on the cob) that can be observed in each package individually in the top view. Joining the three packages box designed for marketing the range, also available these in the box, has the same effect on the cob. As Color refers to, were used in addition to the corresponding color each flavor (strawberry - red, orange - orange, green - Kiwi) only black, so to pass sobriety and elegance, required a commemorative premium range, and the white letters, in order to obtain the best contrast while maintaining the graciousness packaging.
Finally, as already mentioned, was made a box to put three packaging of the range, so that they can be commercialized as a whole. The box is transparent acrylic, so that the packages are contained therein may be displayed. The top of the box has the same form in the spike company logo, which was used in the packaging. On the sides Box is stamped 70, alluding to the commemorative date of brand. By the way the box is designed can still have a second life, when used as a flower vase, since the its elegance allows one garnish any room of a house.
Designed by Jade Mummert, United States.
School: Chicago Portfolio School
This is a packaging system I created for Schwinn Signature, Schwinn's higher-end line of bicycles and bicycle accessories sold exclusively at bike shops. Schwinn Signature is a brand that targets the sophisticated, recreational cycling enthusiast. A logo facelift gives a nod to Schwinn's history with a vintage feel, and I chose to pair it with bold, utilitarian packaging that creates a voice for the brand that is both nostalgic and refreshingly new.