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Agency: Memac Ogilvy
Creative Director: Ramzi Moutran
Associate Creative Director: Sascha Kuntze
Designer: Jesse Bray, Irfan Ghani
Copywriter: Conrad Theron
Country: Dubai, United Arab Emirates
Thousands of calendars are sent out every year. We didn’t see a need to make another one. Especially when nowadays most people actually use calendars on their phones or computers instead.
To form a lasting relationship for Volkswagen with their key customers, sales staff and new and existing partners, we came up with an idea: to create an ever-lasting phone stand. The world’s most eco-friendly calendar was born, made of 99.9% recycled material and entirely carbon-offset (for the remaining 0.1%, the production and shipping).
The world’s most eco-friendly calendar was created under the Think Blue umbrella, Volkswagen’s mission to become the world’s most ecologically sustainable car manufacturer. Leading by example is the key strategy to change consumer behavior.
Designer: Inês Freitas + Gonçalo Martins
Client: PDF - Penhas Douradas Food
PDF - A new concept in gourmet products, combining traditional with innovative design.
Natural resources of the mountain (Serra da Estrela - Portugal), combined to produce unique products with unexpected revenue and provocative taste. Packaging and labeling that AIMS to make the product more environmentally friendly and more affordable to the end consumer, indicating use of recycled cardboard/paper.
Designed by Clever Pack, Brazil.
A Brazilian company in the innovative packaging sector, Clever Pack develops bottle cap that establishes new paradigm in sustainability
Caps that work as building blocks. As simple as that, Clever Caps are caps that already leave the factory with a double life.
Created at Clever Pack by two Brazilian inventors, Clever Caps were developed according to Ecodesign principles. In their first commercial edition (new models, sizes and shapes are coming up), besides to connecting with each another, they are also compatible with commercial bottle necks and building blocks available on the market. Such versatility turns a single cap into a useful building element for practical everyday items such as chairs, luminaries, walls or even toys.
“Recycling is good. Reusing is even better.” An optimist, inventor Cláudio Patrick Vollers, Clever Pack CEO, believes that Clever Caps are a cornerstone in the development of sustainable packages, not only for incorporating the three sustainability pillars (they are ecologically sound, socially just and economically viable), but also for the concept of materials reuse in practice, in a practical and tangible manner.
According to Vollers: “With Clever Caps there is no need for recycling. The caps already leave the factory with a second life, and can be reused without additional energy consumption, nor the emission of polluting gases and residues.”
Another Clever Caps in practice who does not hide his enthusiasm is the patent specialist Henry Suzuki. For Suzuki, an interesting differential of this first commercial edition of Clever Caps is their compatibility with Lego-type building blocks. “The fact that Clever Caps are compatible with the most popular building blocks in the world infinitely increases their uses. At the same time it reduces the risk become a passing trend or a piece of junk that people will keep for a while and then throw away.”
Clever Pack's business plans are not restricted to Brazil nor to the children's goods sector. Backed by a significant portfolio of patents and industrial designs, the company aims at a rapid business expansion through licensing national and foreign companies. The company also foresees that Clever Caps will be used as educational tools to stimulate ecological awareness, as well as parts in the building of several objects.
Clever Pack is a Brazilian company in the innovative packages sector. Besides sustainability, safety, better usability and low production costs are also pillars in the company’s solutions strategies. Founded only four years ago, Clever Pack has already collected a series of national and international awards, including the selection as one of the ten most innovative packages in 2010 at the Pack Expo International (United States), with its safety cap that prevents children from removing it. The company's development portfolio also includes caps with seals that evidence tampering, and caps with locks against accidental opening.
Designed by Emily Zirimis, United States.
I was assigned to design a sustainable package that is meant to house four duck eggs that come from Cowberry Crossing Farm - a biodymanic farm established in upstate Claverack, New York.
In regard to the farm's logo - I was inspired by the farm's biodynamic methodology. Biodynamic agriculture is based on astronomy and on the alignment of planets which dictate the ideal crop times throughout the year. And so with that said, my logo is inspired by circular astrological calendars. I added overlapping lines to give the logo a more earthy and farm-like apeal.
As for the package itself - it is made from one piece of standard chipboard, uses no adhesive and has only one-sided stamp printing. It is held together using a tab system, and there are individual tabs to hold each of the four eggs in place, as well. This is an easily assembled package designed for a farmer to quickly assemble and hand out eggs at a farmer's market. The weakest part of the egg (the center) is safe for transport from market to home.
Designed by DRY Things, Sweden.
DRY Things is a creative studio in Stockholm.
We like things that makes a difference, that someone has put their heart into.
We create things from our own way of living, from a genuine interest in beautiful sustainable objects. Things that we like to have around us. Things that can be inspired by the past but created for the future. We let them take their time. Slow things.
We are a creative design team that work by ourselves or together with our friends that share our philosophy. Our ambition is to produce locally and use only ecological processes and sustainable materials.
DRY Things – handled with care.
Designed by Questto|Nó and Tátil Design
The greatest challenge was to develop a new product focused on mass market for the new Brazilian consumers, offering a high-quality product but affordable cost . To achieve that results, low price, highly attractive and environmentally responsible products would be necessary. More than a classic design process, an innovation by design approach was applied. The creative team participated in all areas of the process. The naming, the packaging, formulation, business model, distribution, manufacturing, etc..
A collaborative project with the participation of all stake holders, testing several scenarios virtually and physically. Financial analysis and environmental impact were used while mockups and new tests were performed. Market researches was conducted to identify trends of habits and usage of our target consumer in parallel with trips looking forward to new production technologies.
A product of great success, reducing more than 50% the cost and 70% environmental impact then a conventional similar package. A cosmetic brand that takes the pouch as principal packaging and also discusses with consumers the paradigms of packaging and the responsible consumption.
Designed by Michal Marko, Slovakia.
To create disposable food bowl with minimum environmental impact and to teach wide society about new biodegradable materials in a funny way.
Description from label:
Enjoy your food. Then put the seeds from under the label with gravel to the bowl and let it grow. After a week, plant bowl with a herb to the ground. The bowl will degrade and you can grow up your own herb.
Designed by Ana Paulsen, United States.
School: The Academy of Art University
Instructor: Tomas McNulty
Class: Package Design III
The theme for this project was Sustainable Package Design. A marketed brand was chosen in order to create a brand extension comprised of a collection of earth-friendly household and laundry cleaners, with an emphasis on sustainable packaging. The brand chosen was Naked Juice Co.. A new line of Sustainable & Eco-friendly cleaning products was designed, using a new brand image and packaging. The goal was to design sustainable packaging that stands out against like-designed and marketed products, reflecting the already established high standards and quality of the Naked brand; quality products that are both highly effective and earth friendly, wrapped up in an all sustainable packaging.
Designed by Tina Jeler, Slovenia.
Our assignment was to make a packaging for food, we can find on the market, from materials that are environmentally nice. I chose to make a packaging for fresh spices. I used eco degradable paper and eco tape. The paper has holes where we can tear it, so we can wrap around the spice and hook onto. For better hold we can stick the tape on which we handwrite the name of the spice we bought. On the tape there is a geometrical pattern printed, for which the base were leaves of spices (mint, parsley, basil, rosematy, thyme, melissa...). With the materials I wanted to show that it is a natural, unaltered, homemade produst (which is ordinary obtained on local farms). With the pattern I wanted to show the urbanity of the city, where the market is situated and we can buy the product.
Designed by Jesvin Yeo, Singapore.
Responding to the missions of “eco-friendly” and “cost effective”. Botanicascent soap is handmade by local soapmakers and placed in a recycle pressed cardboard that wrapped with 100% recycle Kraft paper. Using no glue and one colour printing with hot stamp, the wrapper irreversible for a handmade or an organic soap bar, and also opening out as product posters.
Designed by Gustavo Arguello, Italy.
Plicopá is both a case and a support, entirely made of light cardboard. We say it’s a friend, because it protects your iPad from any collision and supports it in a stable and handy way whenever you read, write, chat…and so on. Plicopá is very easy, efficient and eco-friendly.
Despite other cases, Plicopá never hides your iPad’s design, instead it emphasizes it. While in use, your iPad’s perfectly visible in all its beauty, whereas when you put it away, a beautiful totally personalized cover safeguards it. Plicopá has bloomed from a very simple and functional design idea, where research for less polluting materials goes hand in hand with attention for aesthetics. Both during the production phase and in the disposal one, Plicopá is 100% recycable.
Though sustainability is not the only reason to chose Plicopá. The cover graphic is its strong point: in this first phase we have included 60 illustrations made by artists and designers, among which you can chose your favorite one. But it’s just the beginning. If you support our project, we’ll give many others the opportunity to create a unique artwork for Plicopá.
Designed by Esther Li, United States.
An environmentally friendly light bulb packaging design for a GE Energy Efficient bulb. It was created out of one single strip of cardboard that is recyclable and offers protection while still showing off the bulb.
Designed by Peter Braakhuis, The Netherlands.
Great taste instead of Waste
For many years, Smithuis bakery waste, such as stale bread and crumbs, were dried and mixed for animal feeding. It is rich in fat and carbohydrate, but the protein quality and the vitamin content are low. As better and more suitable food sources emerged, Smithuis had to find alternatives and decided to do something different: turning waste into something delicious while increasing profits.
This project elaborated on the development of a packaging that could fulfill the predefined goals by Smithuis; modern, luxurious and quality. The function of a packaging plays in the purchase decision of customers, especially concerning supermarket products, an important aspect. But packaging is much more than ‘the box around the product’. Packaging not only fulfills a lot of functions (ranging from ‘protecting’ to ‘informing’ and beyond), it also plays a vital role in the supply- and value chain of products.