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Designed by Neumeister, Sweden.
Re-launching a classic
Whoever said you can’t recreate the past, apparently never told Spendrups master brewer, Richard Bengtsson. Inspired by archives and a fascination with historical brewing techniques, Bengtsson did just that, re-launching a Swedish classic that hadn’t been around for over 50 years. Although Melleruds brewery is long gone, we wanted to respect the rebirth of its prized pilsner with a design language that presents the nostalgia and unvarnished aesthetic of the 1940s in a way that is current and inviting. Everything from the logotype to label design and packaging takes you back to a time when simplicity trumped sophistication, colour was a fad, and the words ‘ordinary’ and ‘traditional’ were considered high praise. Fast-forward to the present and you’ve got design that gets noticed, because it is honest. That stays fresh, because it is authentic. The perfect dressing for a beer Bengtsson considers “just as it should be.”
Designed by Neumeister, Sweden.
Liquid Industries wanted to create a ready to drink brand with an exciting design concept, able to compete with other established alcoholic beverages such as Bacardi Breezer, Xider and Smirnoff Ice. It had to make a statement on the bar shelf and attract both a female and male target group.
We created “True Sins” – a concept inspired by the Louisiana Hoodoo culture. It’s the kind of potion that you could suddenly stumble upon in a liquid store somewhere in Baton Rouge. Almost like a hidden treasure and definitely one of a kind with its home made feel, from the inside and out. True Sins is fit for any redneck as far as design goes but what’s inside is something much sweeter. This is the potion that will make your evening a bit more successful.
Designed by Neumeister, Sweden.
Expertise through generations
When a farm known for its artisanal oil and food products has been family owned for 4 generations, heritage and tradition form the usual brief. But Gunnarshögs Gård came to us looking for more — an identity that not only conveyed their legacy, but also signalled the market leading expertise they had earned over generations.
With that challenge in mind, we sought to celebrate past success with a wholly modern expression. Marrying a graphic drawing of the actual Gunnarshögs farm with a persistent typeface and carefully chosen colour palette. Resulting in an identity that radiates appeal and tells a story of exquisitely modern products from a family company.
The distinctive G logo, inspired by how rap seed oil is cold pressed, anchors the new look bringing recognition and unity to the product range. Serving to also carry the Gunnarshögs mark of excellence into print material, signage and website.
Designed by Morkman Reklambyrå, Sweden.
Creative Director: Ola Mork. Graphic Design: Anne Lindgren
Sigtuna is a micro brewery in the city of Sigtuna, outside Stockholm. The brewery was founded in 2005 by a number of beer enthusiasts. The brewery has received numerous awards for its beer and the success continues.
The new label design aims to highlight the premium image of the different beers. Today Sigtuna is sold both at the monopoly retailer ”Systembolaget” and the finest restaurants.
Designed by Rexam, United Kingdom.
Femme boost and rexam recognised by industry to win best retail packaging innovation award
Femme Boost and Rexam have gained global recognition for the packaging, design and concept of the unique female-focussed energy drink from Sweden. Competing against recognised beverage giants, Femme Boost was shortlisted at an industry awards ceremony at this year’s drinktec and went on to win ‘Best Retail Packaging Innovation’ at Anuga, the world’s leading food fair for the retail trade and the food service and catering market.
Sugar free and made from 100% natural ingredients, Femme Boost is targeted at women looking for an energy drink alternative to the existing sweeter offerings in the category. In order to represent the natural and feminine characteristics of the product, Femme Boost and Rexam designed the 250ml slim can with pink matt varnish and black handwritten letters to appeal to women.
Vahi Toosi, founder of Femme Boost says, “Winning ‘Best Retail Packaging Innovation’ is a great achievement, especially given the global competition we were up against. We could not have achieved this without Rexam; the team’s total understanding of the product enabled us to achieve our vision and pushed the boundaries throughout the whole process.
“Also being recognised as a finalist at Drinktec in categories including ‘Best New Brand or Business’, ‘Best New Beverage Concept’ and ‘Best Beverage Ingredient’, we are confident in the appeal of Femme Boost and we are looking to expand into markets beyond Sweden and Norway in 2014.”
Designed by Haute Culture in-house team, Sweden.
Designer: Linda Ayres
Additional Credits: Translation Luis de Miranda
We're publishing a new English translation of a Gustave Flaubert short story Felicity: The Tale of the Simple Heart, the main symbol of which is a parrot called Loulou. The luxury book we've produced is handmade using silk, gold and a parrot feather bookmark and will be limited to just 50 copies. It comes complete with its own birdcage and will be sold through Assouline Books luxury boutiques in New York, Los Angeles, London and Paris in December with a few copies available directly from us.
Absolut Originality Sets A New Standard For Limited Editions
Cutting-edge Cocktails Accompany The Launch Of Absolut Originality
Following its long-standing tradition of introducing cutting edge designs, Absolut is proud to present Absolut Originality. This elegant limited collection features four million individually designed bottles, each made into a one-of-a-kind work of art with a drop of cobalt blue infused into the molten glass during production. Absolut has always experimented with new techniques and gone off the beaten track to develop innovative and artistic products. Following last year’s spectacular launch of Absolut Unique, the journey continued in order to find a daring new concept for the next limited edition. The ambition was to capture the soul of Absolut, expressing creativity and quality as its cornerstones – and the experiments paid off.
“Absolut Originality presents our iconic bottle in its most classy form to date,” says Mathias Westphal, Global Brand Director at Absolut. “We took inspiration from traditional Swedish glass craft, and made it available to the world. When we watched a drop of cobalt sink into the hot glass the first time, we didn’t know what it would look like. But the very first bottle looked amazing, and what started as a playful experiment ended up as four million one-of-a-kind pieces of art.”
Releasing a drop of cobalt blue into the glass only takes a millisecond. It’s added just as the molten glass goes into the mould at 1100°C. At that temperature, the cobalt is invisible, but as the glass cools off, a beautiful and unique blue infusion appears inside the glass of each bottle. “The streak of cobalt forms a sophisticated contrast to the crystal clear glass, and the blue colour makes each bottle unmistakably Absolut. This classy remake celebrates the original thinking that has always been the Absolut creed and pays tribute to the world’s most iconic vodka,” continues Mathias Westphal.
With Absolut Originality setting a new standard for limited editions, Absolut also raises the bar for cutting-edge mixology by introducing a series of cocktails that are perfectly in tune with one of today’s most cheerful and happening bar trends: Gourmet Junk Cocktails.
“Our new line of Gourmet Junk Cocktails are fun and unconventional, but at the same time sophisticated and carefully crafted by top mixologists,” says Miranda Dickson, Director On-Trade at Absolut. With these cocktails, we tap into a widespread affection for high-brow interpretations of low-brow consumables. Shoestring liquorice, cotton candy and icicles make great garnishes for cocktails, and serving a drink in a plastic bag or a jam jar can be seriously stylish.”
Absolut Originality will be distributed worldwide, starting in October 2013.
Designed by NINE & Jan Metzer, Sweden.
This sample kit was developed to present and promote the numerous possibilities of the new FreeFormPack™ paper moulding technology. Its directed at brand owners, marketing, R&D, packaging development people as well as designers. It can be ordered from FibreForm Packaging and can be used as an inspirational tool kit for creating new and unique packaging shapes.
Designed by DRY Things, Sweden.
DRY Things is a creative studio in Stockholm.
We like things that makes a difference, that someone has put their heart into.
We create things from our own way of living, from a genuine interest in beautiful sustainable objects. Things that we like to have around us. Things that can be inspired by the past but created for the future. We let them take their time. Slow things.
We are a creative design team that work by ourselves or together with our friends that share our philosophy. Our ambition is to produce locally and use only ecological processes and sustainable materials.
DRY Things – handled with care.
Designed by Beatrice Menis and with the collaboration of Sandra Ferreyro.
School: Elisava Escola de Disseny
The aim of the project was to create an organic juice line from scratch. We've builded the brand on a family of farmers, "The Roots". We wanted to add heritage to the brand by connecting it to a family's name and story. Each juice represents a member of the Roots family, we wanted to represent each personality and character through a flavour. These juices are 100% genuine like the Roots family. On the back label there is a description of the personality of each juice and each one of them as a nickname such as the stubborn one, the charming one, etc.
Designed by Church of the Atom, Sweden.
Nano brewery hailing from Gothenburg, Sweden. We focus primarely on experimental and intriguing beer craftmanship. CoTA are Hallisar [CREATIVE DIRECTOR] and Mad Marco [CRAFT MASTERMIND]. Our words of value are: curiosity, insanity, progression, craft and humor. We are Apocalypse Brewing. We are the Church of The Atom.
SOME CALL IT BEER. WE CALL IT "GOSPEL OF THE THROAT".
Designed by Lundgren+Lindqvist, Sweden.
O|O Brewing is a recently founded micro-brewery built upon a foundation of many years of home brewing. Founded by two beer connoisseurs - O|O aims for quality rather than quantity, brewing high-end beers serving as a suitable alternative to the traditional choice of wine in fine dining contexts.
We designed O|O's identity and packaging. The logotype was inspired by brewmaster Olle Andersson's peculiar glasses, his characteristic appearance having become somewhat synonymous with the brand.
With many friends of the brewery being involved in creative disciplines - we designed the labels leaving a defined space serving as a canvas for artist collaborations. With each beer being produced in limited quantities, the labels will serve as a micro-gallery growing over time.
Designed by The Brand Union.
ABSOLUT Vodka together with The Brand Union have redesigned its entire range of flavored vodkas. As one of the most dramatic changes the brand has ever made, somewhat resembling the designs of ABSOLUT Unique, the goal of this bold redesign was to give consumers distinctive designs that are unlike anything we have ever seen.
Driven by the standard thought that a fruit flavored product should carry a picture of a fruit on its packaging, ABSOLUT wanted to contradict the norms and show the energy behind the fruit instead of the fruit itself. As Anna Kamjou, Global Design Director at ABSOLUT commented that they wanted to break that convention: “We asked our design team to reach into the symbolism and myths tied to the ingredients to find each flavor’s core essence — and then amplify that essence through art."
After interpreting each flavour’s core essence, the designers worked to bring these notions alive artistically. They followed a long tradition of Swedish design and craftsmanship, and brought a ‘by-hand’ aesthetic to the project. That is to say, they stepped away from their computers, took up paper, pens and brushes, and set out to communicate not a flavour per se, but the energy behind each flavour. With Absolut Apeach, for example, soft pastels and a light hand-drawn gesture were used to capture the fruit’s evanescent, sweet fragility and convey a sense of romance. The design for Absolut Pears began with the fruit’s symbolic association with longevity and purity, and arrived at an abstract pear shape resembling the symbol for eternity. For Absolut Raspberri, the emotion of love and passion is intensified through the abstract expressionist technique of throwing paint. The same artistic process was repeated across the range.