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Designed by: SmashBrand
Country: United States
Janty is one of the original inventors and market leaders in the e-cigarette industry. This market has steadily grown over the past eight years and has been accelerating that growth in the past few years. It is estimated that as much as 20% of smokers in the UK have switched to electronic cigarettes and similar numbers are beginning to show up in other parts of the EU and US.
This is a billion dollar industry and is attracting new entrants to the market every month. With low barriers to entry and the inevitable entry of all the major, and well-financed cigarette brands, it was more important than ever for Janty establish a position in the market as a leader and premium e-cigarette brand. Critical to this positioning is a cohesive and integrated brand presence and identity, as well as high-quality product packaging.
Our goal was to create visuals that communicate innovation, quality, and premium positioning while maintaining a well thought-out and simple brand experience.
Client: Japan Tobacco International
Contact: Laura Heemskerk
Japan Tobacco introduced a range of limited edition packs with an urban look and feel. We came up with the theme “Heartbeat of the city” and captured this concept in a visual device: a heartbeat made of everyday life objects. At the second level, a city skyline is shown. Because the appearance also associates with a music beat, the packs were introduced at a rock festival in Japan. Besides the original design, the package also has an innovative way to open and close.
Designed by Aik Chin Teoh.
School: RMIT University
The aim of this project is to establish a new cigar brand personality with the use of as little resources as possible. Besides being able to minimize consumer waste, the product package must also be able to satisfy the products' needs and differentiable from its direct competitors.
The brand “Covador Xeres” serves to engage the consumers by integrating an interesting historical reference. It is named after key figures in the history of cigar, Christopher Columbus, Rodrigo de Xeres and San Salvador. Black and high-chroma yellow-orange, both a symbolization of power, elegance, joy and luxuriance. This is further reinforced by the logo that serves to remind consumer about prestige and royalty.
Instead of the usual cigars’ flat square box; the structure of this packaging is inspired by the shape of a flip mobile. It’s fully enclosed surface gives high level of content protection.To provide the consumers with a more satisfactory experience with the product, the structure is made not only slightly slimmer at the bottom for comfortable gripping but also is equipped with “lifting feature” allowing cigars to be lifted up easily. Hence, users would feel uninhibited when using this product. This packaging is constructed entirely with paper with very minimal gluing, which is eco-friendly and less harmful to the environment and in order to avoid damage to its content, a carefully selected non-textural heavy weight paper stock is used.
Designed by Kevin Angeloni, Switzerland.
The first is the GLASSCIGARS cigar box fabricated entirely of glass, allowing amateurs to showcase their best cigars in a box and original ultra contemporain.Pourquoi hide what has more beautiful?
Made in the rules of art for conservation and optimum humidification of cigars, pipes blown glass of GLASSCIGARS are airy and based on one of the best cedar Spain. Cigars give the impression of being suspended in the air.
Lovers of beautiful objects Swiss precision and gather all the knowledge of the manufacture of glass Glassconcept in the assembly, collages and upscale finishes.
The first object of the LDG line of products, Luxury Design by Glassconcept will be produced in limited edition of 100 copies only.
Designer Kevin Angeloni:
Combining tradition and innovation that cigar break codes,
The process was simple, why not make the opposite?
Already in its storage place that does not horizontally as it has always been the case but in the vertical, an unusual way to recall and drying tobacco leaves in their confections.
The second dimension highlights the transparent glass with anti-reflection coating to thereby obtain an exceptional transparency and a visual on these precious cigars, also claiming one dimension air.
The Spanish cedar, a standard in the field is always present when he has for optimal moisture to the interior of the cave.
For transportation and other manipulations that require special protection packaging has been specially developed for this product, recalling the line type of the cargo body.
A second smaller box containing a cleaning kit will also be present.
An object that will not leave indifferent lovers bar chairs.
Designed by Durero Packaging, S.A.U.
Pack of 6 Montecristo cigars, in a triangular shape, like the brand logo. To generate this form, the option is to make a one-piece develope, consisting of three modules that fits itself, forming the triangular structure. When we open the box we can see how each one of the modules have 2 compartments containing 2 cigars.
Designed by ARC’S, Italy.
KT&G is South Korea's biggest tobacco company.
ARC'S has been called to project a stylish package for the new cigarettes named after the "Tonino Lamborghini" fashion italian brand.
Innovation, dynamism and modernity are the core values at the base of this concept. The packages show the combination of characteristic textures and dynamic lines of the Lamborghini world to create a classic, adult and aspirational appeal. It has been designed as a premium product with a global brand value.
Technology, energy and uniqueness all blended together in a brand-new concept. A special design with a futuristic spirit. A pure expression of the Italian style.
Designed by Prompt Design, Thailand.
The Quit Smoking packaging concept project is an innovative campaign designed to motivate smokers to quit smoking for good. The design compares burning cigarettes with burning money. It implies that smoking not only destroys the smoker’s health, but their wealth as well.
Graphics on the cigarette box and the cigarettes are inspired by the micro lines and other printing techniques used to create US currency.
In addition to the strong reminder that smoking burns money, graphics that depict the risks of smoking are prominently displayed on the sides and back of the packaging.
The desired result is to encourage smokers to think about how smoking is damaging to both their health and wealth and will make their attempt to quit smoking more effective.
Designed by James Truong, a 2011 graduate designer of Billy Blue College of Design, Australia.
This is a different take on the cigarette warnings on the packages. Essentially we're numbed or desensitised to the shock tactic. So what, I'm going to get cancer.
To engage the younger smokers who grew up with technology, computer games and the like this warning on the packet has a health bar.
Deep down all gamers never want to see the HP bar go red. It means we're losing.
Every time you smoke a cigarette it does "damage" takes away from the HP bar, eventually the bar will turn green, red to black.
Designed by Katie Guthrie, a Graphic Design student at SCAD (Savannah College of Art and Design), United States.
I researched and branded a line of cigars that I called 1492. This was in retrospect to an era in which tobacco was popularized by Europe after the discovery of North America. Aesthetically I wanted to keep my designs classic and give a modernized spin on old world European influences.
Designed by Formas do Possível, Portugal.
Medusa Deluxe wanted a fresh and appealing design to its different packaging needs, appealing to a trendy young consumer who doesn't want to associate his everyday tobacco product with the classic design label aesthetics.
The design idea came from the image of the Medusa (also know as jellyfish, sea jelly or Medusozoa ) and the organic feel of its body and long tentacles, creating a graphic language that wraps around a diverse range of products such as tobacco, filters, rolling paper, rolling machines and even wooden pipes.
Designed by Paola Meraz, a student at San Diego City College, United States.
Dark, rich, and flavorful, Burn Cigars are the ultimate trademark of masculinity and class. A classic icon of American humor and wit, George Burns was the inspiration behind the creation of Burn Cigars. As extemporaneous and off-the-cut as he was, George Burns never performed without a cigar in hand. For men in their late twenties and up, Burns Cigars is targeted for those with an appreciation and respect for fine quality and excellence. Black, wood, and aluminum were used in the design and appeal of these cigars, emblemmed after the late 1930's when George Burns began his lifetime as a classic and awed performer.
Designed by Jennifer Noon & Sarah Shaw, graduates from Loughborough University, UK.
The implementation of plain packaging for cigarette packs in Australia has attracted a lot of press attention in recent months. Plain packaging is an option the British government is now considering introducing, in a effort to make cigarette packaging less appealing. Plain packaging would involve removal of all branding, logo’s and colours from the packs with just a small indication of the brand and type of cigarette.
We aim to create a pack which removes the last form of legal advertising for cigarette manufacturers in a hope that this loss of identity will have a positive effect on the market, reducing the number of people taking up smoking and possibly influencing some existing smokers.
Our primary aim was to change the structure of the pack making it less ergonomic. The pack was developed to be difficult to use and carry, it is hard to fit into pockets due to its triangular shape and the angled inner means the cigarettes are hard to get out. The lid is designed so that it closes efficiently but after a few uses it becomes weak, meaning the cigarettes can fall out if being stored in a ladies handbag.
We decided to use an off putting colour on the outer of the pack choosing a yellow green which was identified to have negative connotations. We then added a mould texture to really emphasise the disgusting feel of the pack and reduce the glamour appeal for young people.
For the warning imagery we focused on aspects which would appeal to the users vanity, considering the primary market would be teenagers. We used more ‘realistic’ warning images such as yellowing fingernails and wrinkles, as our research revealed the majority of warnings were seen as being ‘far fetched’ and unbelievable.
For the text based warnings we focused on real time effects such as the reduction in a persons life expectancy per cigarette and the ingredients. The warnings are fact and more believable due to their imminent nature. We used a positive slant of the warnings informing the smoker of how their health will improve once they stop.
Another important aspect is the inclusion of stop smoking information which appears on the back of the pack. The stop smoking help line is detailed inside the pack so every time the user opens to pack they see it.