Showing posts with label USA. Show all posts
    Showing posts with label USA. Show all posts


  • Agency: Liquid Pixel Studio
    Type of work: Commercial work
    Country: USA

    CHALLENGE
    Not all cacao is created equal! This is the motto of Casacao, the manufacturer of high quality natural cacao products. Their goal is catering to health-conscious consumers around the world, as well as supporting local farmers and communities in the process. The logo and the packaging needed to reflect the natural aspect of the product and to convey the message.

    ACTION
    The hand-drawn approach was selected for the logo, and as the illustration for packaging. The uniquely rendered drawing of cacao beans is the focus of the branding. The package color scheme was carefully selected to underline the organic nature of the cocoa product, and to look fresh and modern at the same time.


  • Agency: Raison Pure NYC
    Laurent Hainaut - Founder & Chief Creative Officer (CCO)
    JB Hartford - Creative Director
    Michelle Mak - Art Director
    Kei Hayashi - Designer
    Linda Tseng - Production Director
    John Colon - Production Manager
    Megan Bradley – Account Manager

    Client: Unilever
    Type of work: Commercial work
    Country: USA


    Raison Pure NYC partnered with Unilever to create Dove Men + Care Expert Shave, a new premium shave range developed with dermatologists and barbers. Comprising five products, the range covers every step of the shaving process and is designed to efficiently fit into any man's grooming routine.



  • Agency: Raison Pure NYC
    Laurent Hainaut - Founder & Chief Creative Officer (CCO)
    JB Hartford - Creative Director
    Michelle Mak - Art Director
    Kei Hayashi - Designer
    Linda Tseng - Production Director
    John Colon - Production Manager
    Leigh von Boetticher - Account Director
    Megan Bradley - Account Manager

    Client: Unilever
    Type of work: Commercial work
    Country: USA

    The Dove Men+Care Face range evolved from the core Dove Men+Care range of body wash and bar soaps, to compete in the premium arena of Men's face care products. The packs are conversational and easy to navigate. The overall graphic language supports Dove Men+Care's commitment to Superior Care through the use of crafted details and simple graphic elements with bold colors, defined shapes, bands and textures.




  • Engineering and Manufacturing: Uneka Concepts
    Graphic and packaging design: Character SF
    Client: Adobe
    Type of Work: Commercial work
    Country: USA

    San Francisco based agency Character partnered with Uneka to execute the engineering and manufacturing portion of the packaging design. The simple elegance of a hinged box with precise layering of components and materials subtly reinforces the technology within. The box is made with Neenah premium uncoated papers. Custom dyed Molded Bagasse pulp cradles and protects the devices, revealing the unique form of the Ink and Slide. The simplicity and beauty of the package design is counter balanced by the execution of form and detail.


  • Agency: 121
    Creative Director: Carlos Rubio
    Art Director: Christopher Aguayo
    Designer: Janeth Andrade
    Location: Annapolis, MD/USA
    Type of work: Commercial Work

    Örganic Terre is a Mexican Company dedicated to the organic products development, they launched an agave honey, a beverages and food sweetener that has many health benefits. Currently the main obstacle Örganic Terre is facing is the fact that most consumers relate Agave to the main ingredient of Tequila.

    121’s challenge was to develop a very practical and attractive packaging design that communicates at first glance that the content is “Honey” and not “Agave Inulin”, its technical name. The solution was clear and we opted for a design that represents the color, textures and density of the honey through a harmonic composition of thick drops that glide through the label, simple and direct!
    Besides this design success on the shelves it also won the Bronze Award in the packaging category in the last round of the Summit Creative Awards.


  • Designer: Rong Yan
    School: Pratt Institute
    Professor: Kevin Gatta
    Country: United States
    Type Of Work: Student Project

    [ væn'ləwɪn ] ice cream is a New York based artisan ice cream shop which recently expands its business to pastries and coffee.

    The name originates from a Dutch word. For the sake of easy pronunciation, I use the sound mark instead of the Dutch spelling as its logo. The main idea is to convey the artisan feeling using the graphics hand sketch and vintage newspaper.


  • Designer: Mizanur Rahman
    Client: Xura
    Country: USA and UK

    The challenge was to design a premier luxury brand that oozes sophistication, modern and sharp, while also establishing a timeless look that will be recognised on the shelf. The client wanted a design that was especially striking and edgy. To look at what makes a timeless brand; to create Xura a symbol that is effective, striking and timeless. The bottle design most importantly must stand out from the crowd when there are so many products on the shelf already. The result is a brand that is sharp and minimalist, a look that disposes the excess science and cosmetic jargon and presents only what the customer wants to see. Xura will be launching late 2014 in the US and UK.



  • Agency: Pearlfisher
    Type of work: Commercial
    Country: New York, USA


    Pearlfisher creates the brand strategy, identity, packaging, and website design for Just Enough of a (Very) Good Thing, a delicious new range of premium deserts.

    Pearlfisher has created the brand strategy, identity, packaging, and website design for Just Enough of a (Very) Good Thing, a new single serving desert offering for adults. Just Enough of a (Very) Good Thing is an indulgent treat available in 6 mouth-watering flavors, including Key Lime, Chocolate & Vanilla, Tiramisu and Lemon Cream.

    In a category where the design aesthetic is traditionally over indulgent and uses dark, sensual cues, the design for Just Enough of a (Very) Good Thing is purposefully light, imaginative and ingredient focused. The illustrated logotype and packaging design emphasizes the handcrafted and premium taste of the deserts. This crafted feel is extended to the design of the website, allowing a seamless transition from one brand experience to another.

    Hamish Campbell, Creative Director at Pearlfisher comments: “We have created a refreshing and unique design that showcases the high quality and flavor experience of Just Enough of a (Very) Good Thing. Bursts of color are used to emphasize flavor and taste. The colored tags on pack work to differentiate flavor as well as highlighting the thought and care that has gone into the making of each desert. The ‘J’ of the logotype has been designed as a spoon, emphasizing the moment of taste sensation when you enjoy a Just Enough of a (Very) Good Thing dessert.”

    Noel Labat-Comess, Founder of Just Enough of a (Very) Good Thing says, “Pearlfisher’s design has created an indulgent on pack experience that truly represents the care and attention that goes into each product and the premium nature of the product within. The level of attention to detail in the design sets it apart from other competitors.



  • Agency: UnCommon Beat
    Type of work: Kickstarter project
    Country: USA

    A Kickstarter project for our Black Book Manifesto Typographic Deck. We wanted to design a deck of Typographic playing cards that pushed the boundaries of type design on cards yet remain usable, aesthetically beautiful, and where every single card is unique and a piece of art in its own right.

    Our objective with the tuck boxes was twofold, on the one hand we wanted the combined materials and processes to ooze refined luxury and top quality craftsmanship, while on the other hand we wanted the external designs to abstractly mirror the cards within without using type. We used embossed and foiled lines on the tuck boxes as the abstract expanding lines of text shown on the inside cards which is the foundation for each design.





  • Agency: Raison Pure NYC
    Laurent Hainaut - Founder & Chief Creative Officer (CCO)
    JB Hartford - Creative Director
    Kyle Wessel - Designer
    Linda Tseng - Production Director
    Miguel Altagracia - Production Manager
    Grady McFerrin – Illustrator
    Samuel Gomez – Illustrator
    Rebecca Etter- Account Manager

    Client: Diageo
    Type of work: Commercial work
    Country: USA

    Orphan Barrel is a family of small-batch bourbons sourced from forgotten barrels and recast through evocative brand stories and best in-class design. The branding for Orphan Barrel remains consistent with each launch to announce all variants as members of the family, but the individual issues have their own personalities with animals that express the unique character of each liquid and name.



  • Designer: Flora Cruells Benzal
    Type of Work: Student Project
    Country: USA


    We were asked to design and create a survival kit set for a chosen theme. The goal of this project was to creatively fit the design aesthetic to the theme.

    With the readlly easy access that we have to medical information nowadays, and the many opportunities that we have for auto diagnosis, I decided to create a survival kit for the hypochondriac in all of us.

    Instead of going for a contemporary look, I decided to design a throw back to the 1800's and their snake oil charmers; the ones that would come to remote towns in order to sell their magic medicines that would cure all kinds of illness.

    I created a type based logo reminiscent of the era along with some frames to keep it contained. I used old fashioned medical illustrations from gray's anatomy to give it an air of medical authenticity. I also used vellum to print all the graphics in order to get a more a matte finish. The vellum also provided a little bit of bleeding, making it more old fashioned and distressed.

    All the labels are tagged with their appropriate contents, but they also have a little tagline as a pun (for example, the Eye Drops are to be used in case of Pink Eye…but that could also be a sign for Glaucoma! The Sunscreen is to be used for skin redness… but it also could be a sign for Melanoma!)

    Hypochondriac Survival Kit is full of remedies for the simplest diseases, because it may be nothing, but who knows…. you may die from it! :)




  • Designer: Boaz Walker
    Client: Metric Coffee
    Location (city/country): Chicago IL, USA
    Photography by Nathan Michael


    Metric Coffee is a Chicago based specialty coffee company and our retail bags are designed with geometric shapes and colors in order to compliment our over all branding. The labels are custom diecut and the response to the bags and design has been great for us.




  • Agency: Lehi Valley Trading Company In-House Design
    Designer: Rose Duncan
    Type Of Work: Commercial Work
    Country: USA
    Astounding! Stupendous! Freakishly Addicting!

    The crazy charisma of of circuses, carnivals and fairs is fully exploited in this fun and corny brand of indulgent snack food, light and crunchy corn puffs in a butter toffee coating.




  • Agency: Tribe
    Creative Director: Seth Sirbaugh
    Art Director: Robby Prall
    Illustrator: Brian Luong
    Client: Monocacy Brewing Company
    Type of work: Commercial
    Country: USA

    About the Company:
    Monocacy Brewing Company (MBC) is a brewery located in the heart of Frederick, Maryland — an area already known for its strong craft brewing history. MBC needed an identity and branding that would appeal to a national audience, but also resonate with the local Frederick community. We worked closely with their team to create a mark that embodies the spirit of the brewery and the rich history of Frederick. The iconic Monocacy Aqueduct on the C&O Canal became the perfect symbol to represent their new brand attributes — trust, quality, strength, and craftsmanship — all while paying homage to their Maryland roots.

    The Project:
    Monocacy Brewing Company asked us to develop a packaging system for their labels, six-packs, and cases. The objective was to differentiate their beer from the competition, while staying true to their brand attributes. Our solution uses a consistent batch-style label paired with a custom etched illustration to individualize each style of beer. Together, the system creates an iconic family of beer that clearly represents the MBC brand.