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Designed by McLean Design, United States.
Native Maui's Exotic Spirit Comes To Life
In preparing for a big splash on national and international shores, Hawaiian sunscreen maker Native Maui enlisted McLean Design to re-envision and redesign their six-year-old brand identity and packaging system. While sales on the islands had been good, and their reputation too, it was time to capitalize on their virtues and create an unmistakably high-end, authentic brand and packaging system to make waves with health-conscious consumers across America and around the globe.
McLean Design's ultra-premium solution captures the true spirit of Native Maui's exotic roots. Inspired by the beautiful flora and fauna of the Hawaiian Islands and the company's heartfelt commitment to living in harmony with nature, the new brand mark is reminiscent of a carved tribal mask, with details that evoke its cultural heritage.
While these organic, chemical-free sun care products are produced from all-natural local-source ingredients, some as ancient as the volcanoes themselves, the overall feel is one of unabashed luxury — a look that appeals to Hawaii's affluent international tourist base and sun worshippers everywhere who are willing to pay a premium for high-end, all natural solutions.
Native Maui recently began their migration to the mainland with a complete 21 product line-up, and have already established a beachhead in the skin care category, gathering accolades from Sephora, Macy's, and other premium retailers.
Designed by designojo, United States.
Cafe Bustelo is the classic bodega coffee found throughout New York City in corner markets and the city's grocery chains. Founded in the 1930's, Bustelo was originally sold regionally, today the brand has wide distribution in the US and beyond.
Despite the explosion of coffee "awareness" brought on by Starbucks, very little change has been made to the bright yellow Bustelo can over the past 50 years.
We were inspired to rethink the brand via packaging, with an eye towards retaining the art deco sense of the label while updating its overall shelf presence.
Designed by Archrival, United States.
Letterpressed by Spark Letterpress
Cut Spike, named from a term used for a hand-forged spike, is an artisan distillery specializing in premium spirits, designed with a nod to railroad history and doing work by hand. One of the country’s few American single malt whiskeys, Cut Spike Whiskey is made from premium grains and limestone-filtered water sourced from the Sandhills of Nebraska. The highest-quality cut is aged for two years in charred American oak barrels.
Archrival developed the brand to align with Cut Spike’s philosophy of doing as much as possible by hand; the packaging stays true to the hard-working, hands-on spirit of the people distilling. With letterpressed labels, you can almost feel the painstaking hard work that went into creating each bottle.
Designed by Pearlfisher, UK and USA.
To create a distinctive look and feel for Cadbury’s festive range.
Creative strategy, packaging design.
The new design moves Cadbury’s visual expression of Christmas away from the traditional character-led aesthetic to a more fun and experiential design that uses Christmas icons in an innovative way to create stand out on-shelf and amplify the festive joy
Designed by Jenny Lee, United States.
Rebranding of Ace Hardware and new urban gardening packaging line developed for its private selection. Gardening = therapy. The rebrand aspires to reconnect people with nature within a contemporary context. For this particular project, sustainability was not just an afterthought but the big driving force behind the packaging solution. There is not a drop of glue used in this packaging system. Each packaging form is made from a single piece of material that folds and self-locks within itself. The liquid fertilizer and the pruning scissors packaging are perforated in strips so that they may be repurposed as seedling markers. By using concentrated liquid fertilizer that comes in its own dilute-and-pour mixer bottle, manufacturers save not only space and money but make far less carbon footprint. By simply pouring onto the base of the plant, the formula also won't get onto undesirable surfaces such as skin or tabletops.
Designed by Pentagram partner Daniel Weil, United Kingdom / United States.
When Mothercare approached Daniel Weil for help with a new feeding range, he proposed an unusual solution. In a category dominated by engineering advances, Weil began the project with a study of parenting across the last four decades to find a human context. His research led to discovery, invention and ultimately a new baby bottle design.
Designed by SmashBrand, United States.
Little River Smokehouse, an authentic producer of beef and buffalo jerky, hired SmashBrand to rethink their packaging in order to stand out on the shelf and represent their Native American tradition. Hidden behind previously unimpressive packaging was a bold and delicious jerky product waiting to invite new tasters with bold packaging.
SmashBrand created iconic packaging with colors keyed to flavors, while a combination of white gloss and matte black emphasized key messaging and gave the packaging a feel of quality to reflect the quality of the product. We worked closely with grocery buyers to make sure we were designing a look that would help this small market brand compete with the big dollar brands when slotted in the jerky aisle or racks of a convenience or grocery store.
Designed by Pearlfisher, United States.
Creative Director: Hamish Campbell
Pearlfisher Creative Partner and CCO: Jonathan Ford,
Pearlfisher Executive Vice President: Tess Wicksteed, Pearlfisher
Pearlfisher New York revitalizes the Stonyfield brand portfolio.
Pearlfisher New York has created the new brand architecture, identity, and packaging, for Stonyfield, the leading organic yogurt maker.
Pearlfisher’s challenge was to help unify the growing portfolio of baby and kids yogurts, traditional and Greek yogurts, frozen yogurts, milk and cream; and to convey Stonyfield’s unique organic proposition. Stonyfield’s packaging appeared as a house of niche brands; the goal was to bring those niche brands together with a unifying design principle, expressing the true goodness and premium quality that is at the heart of Stonyfield.
Hamish Campbell, Creative Director at Pearlfisher New York comments, “As the Stonyfield portfolio expanded, many of their organic equities became overshadowed by complicated messaging. We brought out the bold lushness of their farms, making it the forefront of the design and helping to celebrate the personality and vibrancy behind the brand.”
To unify the portfolio, Pearlfisher elevated Stonyfield’s primary equities - the field and sky - incorporating sunlit food photography, an ownable illustration style, and two bespoke typefaces to infuse the brand with character and personality, while the refined identity speaks to the brand’s organic equities, evoking farm-fresh ingredients. By isolating Stonyfield’s core equities and communicating them in a bold and expressive way, Pearlfisher was able to dial up the premium nature of the brand and position it more clearly as the delicious product line it is, full to bursting with flavor and natural goodness. Pearlfisher’s new contemporary design for the brand celebrates the natural richness of Stonyfield’s organic foods and the result is a vibrant reinvention of the Stonyfield brand, emphasizing their premium organic credentials, making them desirable for a new generation.
The new design establishes Stonyfield as a leader in the yogurt category, but also an innovator and pioneers in the organic market overall. Tess Wicksteed, Executive Vice President at Pearlfisher New York explains, “Stonyfield is a healthy business that makes healthy food to help grow healthy people while cherishing a healthy planet. We expressed this holistic approach through the filter of Stonyfield “celebrating the fullness of life.” Our redesign brings this highly motivating idea to life and we look forward to seeing it increasing their influence in the organic market."
The new Stonyfield range started rolling out in stores nationwide fall 2013.
Designed by Emily Zirimis, United States.
The Marie Antoinette Welcome Kit is a fictional kit to be given out to guests staying at the W Hotel in Paris, France during Paris Fashion Week. The theme of the kit is Marie Antoinette Takes Paris Fashion Week, and so included in the kit is a combination of both modern and vintage-feeling items, so as to depict the concept of old and new. This idea of old and new pulls inspiration from the W Hotel Paris' interior design - a juxtaposition of old architecture and modern design.
Each kit contains a bottle of O.P.I. nail polish, a tuberose votive candle (one of Marie's favorite flowers), a golden tin of raspberry vanilla mints, two macaroon trinket boxes, a bottle of Chanel Chance Tendre toilette spray, and an eight page booklet describing a bit about Marie Antoinette's history, in addition to her daily itinerary.
Designed by designojo, United States.
With the sales for RESQ360 shifting from online pharmacy's towards traditional brick and mortar retailers the importance of product packaging became a key issue for the RESQ360 internal team. designojo was asked to revisit the current RESQ360 brand, logo and packaging. Of particular concern was the visually cluttered shelf set that is typical in the dietary supplement category.
Designed by Murray Brand Communications, United States.
Murray Brand Communications was asked to develop the brand positioning and packaging architecture for Stoneridge Orchards' newest product line in a manner that emphasized quality whole fruit rather than a jelly-filled candy. What's more, the packaging needed to extend across multiple SKUs and deliver a more contemporary, premium feel.
To accomplish this, Murray Brand designers focused on overtly presenting whole fruit images as the center piece of the design. To further support the product's differentiating attributes and positioning, product copy calling out "premium whole fruit" and "the dried fruit experts" was staged in each layout. Final graphic treatments included photography of a rich chocolate splash and cocoa percentage medallion to communicate to consumers that Stoneridge's enrobed fruit products deliver a multi-layered taste profile that's completely unique and rewarding.
Overseen by #Heineken100 Creative Director Chris Gibbs (owner of West Coast shop UNION Los Angeles), United States.
HEINEKEN AND DENIM HOUSE NEIGHBORHOOD DEBUT EXCLUSIVE COLLABORATION FOR 2013 #HEINEKEN100 PROGRAM
Collaboration Represents the Program’s Third Installment
Heineken®, the world's most international brewer, today debuted their exclusive denim collaboration with Japanese brand NEIGHBORHOOD for the #Heineken100 program, an exclusive seeding program that celebrates Heineken’s “Man of the World.”
Overseen by #Heineken100 Creative Director Chris Gibbs (owner of West Coast shop UNION Los Angeles), the indigo denim, rigid narrow jeans include exclusive Heineken green cross-stitching, a custom green leather label, and Heineken-printed label with personalized packaging.
“Similar to Heineken, NEIGHBORHOOD is an international brand that truly believes in providing consumers quality, and is at the forefront of strategic lifestyle partnerships,” said Belen Pamukoff, Brand Director of Marketing, HEINEKEN USA. “NEIGHBORHOOD’s dedication to this collaborative project has provided the #Heineken100 program a unique offering like no other.”
“When working with Heineken on the partnership for this year’s program, NEIGHBORHOOD was one of the first brands that came to mind thanks to their signature denim collection, “ said #Heineken100 Creative Director Chris Gibbs. “Both Heineken and I wanted to expand the horizon of this year’s products, and also work with a brand that had international reach but selective distribution.”
Announced earlier this year as the creative director for the 2013 #Heineken100 program, this is the third partnership under Gibbs’ direction. Prior to the debut of the #Heineken100 X NEIGHBORHOOD denim the brand also released their joint KILLSPENCER backpack in October, and two collaborative chukka boots in September 2013 with acclaimed designer Mark McNairy. Heineken plans to debut their final #Heieneken100 collaborative project with iconic artist Eric Haze during the Art Basel Miami Beach fair in December 2013.
“For this project, I wanted to use contrasting stitch colors to evoke different emotions—especially Heineken’s signature green, ” said NEIGHBORHOOD designer, Shinsuke Takizawa. “I am proud to share a product that not only showcases the brand quality, but also highlights a part of my culture with a niche audience that genuinely appreciates it.”
In its fourth year, the #Heineken100 influencer program identifies and celebrates various tastemakers across the nation that represent Heineken’s “Man of the World.” The collaborative products are exclusively available to the 100 individuals on the #Heineken100 list. Previous collaborations include: Mark McNairy saddle shoes, a Public School camouflage duffle bag, a Tsovet watch, Android Homme sneakers, and tote bags designed by fashion duo Dee & Ricky.
Designed by Kaveh Haerian, United States.
School: Maryland Institute College of Art
Hershey's is the largest chocolate manufacturer in the world and a beloved American institution. I chose to develop a Hershey’s product line to a more discerning audience. Chocolate is a gourmet food with fierce loyalists similar to wine and coffee. Hershey’s Origins is focused on the consumer who cares deeply about the quality of the product and also the origin and the ethics of the production process.