Showing posts with label USA. Show all posts
    Showing posts with label USA. Show all posts

  • Agency: Pearlfisher
    Creative Director: Sarah Cattle, Pearlfisher
    Founding Partner & Chief Creative Officer: Jonathan Ford, Pearlfisher
    Design Director: Poppy Steadman, Pearlfisher
    Senior Strategist: Georgia Levison
    Words: Sylvie Saunders, Pearlfisher
    Realisation Director: Shaun Jones, Pearlfisher
    Account Director: Becs Baker, Pearlfisher
    Client: Gerrard International
    Type of work: Commercial work
    Country: United States

    Pearlfisher London creates identity and packaging for Kissed by Mii, the new tanning range from Gerrard International

    Following the creation of the highly successful Mii make-up brand in 2010, Pearlfisher has created the brand strategy, naming, tone of voice, identity, graphic and structural packaging and marketing collateral for Kissed by Mii, the new tanning range from Gerrard International.

    Made with marine minerals including coral seaweed extract, Kissed by Mii offers a sophisticated, calm and reassuring experience, in a celebrity saturated world where tanning can be seen as complex, frenetic and full of potential disaster. Designed for use in spas, salons and at home, the Kissed by Mii range includes an exfoliator, mitt, moisturiser and tanning lotion in two shades for all skin tones.

    Pearlfisher Creative Director, Sarah Cattle, described the design approach, “When done well and with consideration, a tan makes us feel like we are a better version of our natural selves. Therefore, Kissed by Mii needed to bring to life the positive and emotionally enriching experience that reflects the feeling we have when we’re tanned - making consumers feel great from the inside out.”

    She continues, “The illustrative style and colour palette makes reference to the marine minerals that are unique to the brand, whilst the sophisticated touches of gold in the identity and illustration reflect the glow of sun-kissed skin.”

    “The brand’s tone of voice has been carefully designed to cut through the confusion of the tanning category, quelling previously common worries about the smell, shade and longevity of different tanning brands. Clear brand messaging communicates the three simple stages to ‘prepare’, ‘bare’ and ‘care’ for your skin using the Kissed by Mii range.”




  • Agency: Xs Media Inc.
    Designer: Jason Wildes Twist
    Client: Truffle & Co.
    Type Of Work: Commercial Work
    Country: United Kingdom & United States

    The redesign of Truffle & Co.'s boutique brands snack division. The relaunch comes as the company has secured distribution deals with major London and New York City specialty grocers.



  • Designer: Flora Cruells Benzal
    Type of Work: Student Project
    Country: United States

    School design/packaging project where we were asked to create a line of cheese of our choosing. The project consisted of a minimum of one large round, a medium cut into 6 wedges and at least ten mini rounds.

    Since I am from Catalunya, I chose a specific cheese from the mountainous region of my country; Garrotxa.

    Garrotxa (also known as "pell florida", meaning "bloomy rind" in the Catalan language), is a traditional artisanal goat's milk cheese. It is aged in the humid Pyrenees caves in order to enhance mold development, and later on it is coated with ash which allows the development of its deep flavor.

    Knowing these unusual characteristics, I decided to produce a design that it was clearly Catalonian (reminiscent of stained windows in old churches), and used some darker colors, such as dark blue or black, in order to portray the idea of the caverns and the ash.

  • Agency: LRXD
    Country: United States

    The folks over at Ricky’s Lucky Nuts got pretty lucky (pun intended) when they stumbled upon a unique process that bonds some of the world’s best flavors to their nuts. The result was a nut like no other. Yet, their current packaging didn’t do these Lucky Nuggets® justice. So we helped them revamp their look with craveable new packaging that invites more people to check out the crunchy taste sensation inside. Our redesign got them several second looks at the Winter Fancy Food Expo in San Francisco, which immediately increased their orders for 2014.



  • Designed by Franklin Mill (in-house)
    Designer: Russ Gray
    Country: United States

  • Designed by: SmashBrand
    Country: United States

    Janty is one of the original inventors and market leaders in the e-cigarette industry. This market has steadily grown over the past eight years and has been accelerating that growth in the past few years. It is estimated that as much as 20% of smokers in the UK have switched to electronic cigarettes and similar numbers are beginning to show up in other parts of the EU and US.

    This is a billion dollar industry and is attracting new entrants to the market every month. With low barriers to entry and the inevitable entry of all the major, and well-financed cigarette brands, it was more important than ever for Janty establish a position in the market as a leader and premium e-cigarette brand. Critical to this positioning is a cohesive and integrated brand presence and identity, as well as high-quality product packaging.

    Our goal was to create visuals that communicate innovation, quality, and premium positioning while maintaining a well thought-out and simple brand experience.


  • Agency: Noise 13
    Creative Director: Dava Guthmiller
    Designer: Ben Wong
    Client: Ziesche Modern Apothecary
    Country: San Francisco, United States
    Type Of Work: Commercial Work

    When Beauty Company owner Sherri Ziesche wanted to launch a line of exceptional bath and body products for her San Francisco clients, she came to Noise with determination and a clear vision. Inspired by visits to European and Asian spas, she was looking to offer a more personal and customizable experience, where customers could participate in the creative process and tailor the product to their exact preferences. This hands-on approach, along with old-world apothecary bottles, informed the design of Ziesche Modern Apothecary. Each label has space for Sherri to sign and date the product, and a custom rubber stamp makes for an economical collateral solution that reinforces the hand-crafted feel. The designs are delicate yet grounded — a balanced aesthetic that’s brought to life through careful font selection, a restrained color palette, and plenty of white space. We are thrilled to see what’s in store for the Ziesche brand, and to have been a part of creating a product that appeals to both women and men alike.


  • Designer: Sasha Netchaev
    School: Chapman University
    Country: United States

    My goal was to take a somewhat pretentious dessert and make it a little more friendly, while still keeping a sophistication about the product. I created hand-drawn illustrations to be more approachable, but I used glass packaging to differentiate the dessert series from other competitors and to hold onto a sense of tradition and refinement in Trader Joe's brand values.

    I wanted to make the inside of the jar fun and quirky! As you eat your chocolate covered almonds, a quote is revealed justifying why eating chocolate is a beautiful thing: "Chocolate comes from cocoa. Which comes from a tree. That makes it a plant. Therefore, chocolate is salad."

  • Agency: Pearlfisher
    Creative Director: Hamish Campbell, Pearlfisher
    Creative Partner: Jonathan Ford, Pearlfisher
    Chief Executive Officer: Mike Branson, Pearlfisher
    Executive Vice President: Tess Wicksteed, Pearlfisher
    Country: United States

    Pearlfisher helps Blue Bottle Coffee define their New Orleans Iced Coffee carton

    Pearlfisher has created a new look for Blue Bottle Coffee’s New Orleans Iced Coffee. Though many iced coffee brands already crowd the shelves, Blue Bottle’s offering is unique. One of the country's leading artisan roasters, Blue Bottle boasts eight caf├ęs in and around the San Francisco area, six cafes in New York City and is served in farmers markets and restaurants nationwide. Now bringing their coffee expertise out of their cafes, Blue Bottle’s New Orleans Iced Coffee is cold brewed for 18 hours with organic roasted chicory, sweetened with organic cane sugar and cut with organic whole milk. The challenge for the brand was how to share this unique offer and extend the intimate Blue Bottle experience from carefully curated cafes to a carton, reaching a larger audience and standing out on shelves in mass retailers.

    To help Blue Bottle surmount this challenge, Pearlfisher created a new design for the brand that stays true to the heart of Blue Bottle Coffee and the Founder, James Freeman’s original vision, at once challenging coffee category cues while remaining modest and utilitarian. The carton cues dairy and evokes nostalgia, helping Blue Bottle’s offer stand apart from competitors.

    Hamish Campbell, Creative Director at Pearlfisher New York says, “Blue Bottle has always approached coffee differently than their competitors and it was really important that we applied that same thinking to their RTD. We were able to elevate Blue Bottle’s current equities by clarifying their word mark to increase its stature, simplifying messaging on pack and playing up the Blue Bottle blue in unexpected ways, like the saturated gable, which is incredibly impactful on shelf.”

    Tess Wicksteed, Executive Vice President at Pearlfisher commented, “The challenge when working with a very simple and pure iconic brand is how to introduce a secondary visual language with depth that doesn’t complicate the purity of the existing design. Structure is one way to do this. The milk carton allowed us to play up the brand’s iconic equities without losing the crafted feel of the brand.”

    Look for Blue Bottle’s New Orleans Iced Coffee in Blue Bottle Cafes and retailers nationwide



  • Designer: Drew Watts
    Client: Mimi’s Nuts
    Country: United States

    Mimi’s Nuts is a small company that produces and sells many flavors of pecans. We developed a stitched motif to emphasize the hand made qualities of the product. We then chose to draw attention to the large and ever-changing variety of nuts by developing an icon system for all the individual flavors. A minimalistic approach to the label design allows for the focus to be on the icons which in essence is the Mimi’s Nuts brand.



  • Agency: Curious Design
    Designer: Monique Pilley
    Client: Nawgan Products LLC
    Country: United States

    Our client's mission was to launch a new beverage that would be defined as 'The natural boost you need for life'. With its unique combination of all natural ingredients, these clever people created a functional beverage that not only increases stamina and boosts brain power-but it tastes great too.

    All Curious had to do was come up with a great name, an instantly memorable marque and outstanding packaging that embodied the benefits and aspirations of the brand. All in a day's work really! Thus ON was born. From the simple evocative name, through to the stylised 'on switch' iconography and contemporary, asymmetric graphics-Curious has met the brief perfectly.


  • Creative Director: Sean Flanagan
    Art Direction + Design: Chi-Chi Bello
    Project Manager: Todd Parks
    Photographer: Sam Gordon
    Engineering Firm: SMS Display Group
    Company: Under Armour
    Type Of Work: Commercial Work - Specialty Seeding Package
    Country: United States

    Project details: On February 28, Under Armour® launched a running shoe that destroyed the rules of footwear construction: the UA SpeedForm Apollo. Crafted entirely in a clothing factory, the UA SpeedForm Apollo is something special. So, it demanded some pretty special packaging.

    Designed to be a visual takedown of the UA SpeedForm Apollo campaign, “THIS IS WHAT FAST FEELS LIKE.”, the Limited Edition “jet” represented speed with a new take on the standard shoe box.

    Sitting in the pilot seat were the campaign colorways tilted slightly upwards and forward. A jet-shaped USB keychain was tucked alongside the shoes, while a tech card and T-shirt were tucked beneath them.

    The UA SpeedForm Apollo is the shoe Under Armour was born to make. With pinnacle innovation comes pinnacle delivery!



  • Designer: Eric Lee
    Country: United States

    A popular cereal since its release in the 20's, Rice Krispies™ has always included its mascots (Snap, Crackle and Pop) in advertising and packaging, making them a popular culture reference. As a celebration of these three characters, this variety pack features Snap, Crackle, Pop and three Rice Krispies™ flavors. Each box contains a cereal bag tiled with the characters' respective hats and showcases the faces kids (and adults) grew up having breakfast with.

  • Designer: Annie Unruh
    School: Chapman University
    Country: United States

    CHALLENGE
    Uno is looking to make a designer edition of their well-known card game. They want to make a version that appeals to 25-35 year old professionals who have no children. The target audience is wealthy, and well educated.

    SOLUTION
    The special edition will be based upon the modern art movement to draw in those with an interest in art. Inspiration is taken from the De Stijl and Bauhaus movements. A different artist inspires each suit: Josef Albers for the yellow, Kandinsky for the blue, Mondrian for the red, and Van der Leck for the green. The box that holds the set is also inspired by the period, fusing multiple art styles together to convey what the deck looks like. The set of cards is meant to a work of art as well as a usable card game. It should be something that the audience will use as decoration.