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Azita’s Almost-All-American Hot Sauce

Thanks to our reader, Fred Atkinson for sending in the images.
Thats how designer Michael Freimuth came out with this packaging design.

"The packaging designs for Azita form a system of abstracted flames from their silhouettes; the designs for each is language literally pulled from conversations with Azita and are indicative of the talkative, expressive nature of the chef and her recipe."
Packaging design by : Michael Freimuth

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