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Speedo LZR

Portfolio Center grad Jimmy Stones designed the Logo, Packaging, Website for Speedo LZR.
Challenge: Re-brand the Speedo LZR Racer to take advantage of the 2008 Bejing Olympics and Speedo athletes.
Solution: A logotype, packaging, and website were developed to communicate the outstanding world record times achieved in the Speedo LZR swimsuit. Each package featured a world record with a heroic story linked to the website.

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