Truly

Designed by Mountain Design.

We are delighted to share with you this codebreaking concept that we have developed for Leaf International: Truly. We have created the positioning, naming and identity for 4 different lines of sweets.
The result is an outstanding identity with fresh looking white paper-look bags and mouthwatering visuals. All Truly Juicy, Truly Black, Truly Smoothy and Truly Splashy products contain great sweets with natural colorings and less sugar, that you can enjoy without worries. To support this lighthearted proposition, the designs are accompanied by some truly involving copy. Better hurry to the stores!