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Fresh Label

Concept by To-Genkyo, Japan.
False labeling on food is a worldwide concern. Many consumers carefully check the food labels. However, expiry dates typed on the labels in characters are easily faked and there is a limit for its reliability.

To solve such problem. we suggest a food label which changes its color by reacting to ammonia given off by food when it is becoming spoiled. When the food is no longer edible, the food label makes a bar code non-scannable and non-purchasable with pattern. This food label is reliable and difficult to counterfeit since it directly reflects freshness.

An hour glass, which is a symbol of time, is chosen as a motif to let consumers intuitively know the freshness.
The fresh label will create a new relationship between consumers and food through visualization of "Freshness" which used to be difficult to be shown by the existing food labels.

6 comments: Fresh Label

  1. Very interesting technology applied, simple and clear to read, great idea!..congratulations.-

  2. This is brilliant. More designers should do things like this, solving real problems and making the world a better and easier place to live in. Thanks!

  3. Impressive. How do i get the dealership for this label? I'd like to import into Malaysia. It's something new ! The website is not helpful at all. Everything in Japanese. Any suggestions ?


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