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Loseley Dairy Ice Cream

Designed by Lee Newham while working at P&W Design Consultants.
Loseley was in danger of being delisted after once being THE premium ice cream in the UK.

The packs depict a family of portraits like the ones you would see hanging in Loseley House, but they are all eating their ice cream. In the case of the Strawberry portrait the character has some ice cream on his nose, the Honey and Ginger character has been sitting so long for her portrait her ice cream has started to melt. The copy on the back of pack was written as if from the hand of the character on the front.

Old Pack

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