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Launch of french red wine from Languedoc-Roussillon with total antioxidant level > 3mmol/100g.
For this wine we wanted to concentrate on its advantages, leaving the wine as the protagonist trasmitting quality and credibility through real and verifiable information instead of using austere traditional elements (i.e. coat of arms) achieving a fresh yet contemporary impact.
The antioxidants in wine are found in the skin, seeds and the stem of the grape. We decided to visualize this technical information through a drawing inspired by a late 1800 french botanical encyclopedia.
Designed by Designers Journey, Norway.

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