Designed by Turner Duckworth, United States.

Our design for Canpull is visual simplicity itself. Graphics and pack format combine to inform the consumer how the product works. No copy required …
No words are needed to explain this product’s function. The gadget is held in place by hooking onto the packaging itself and simply demonstrating a can being levered open.

  1. Probably like most people, I use an old butter knife if I can't get my finger under the ringpull.
    I like the logo and simple pack. I'm slightly saddened, however, that the solution to a piece of packaging failure (containers that users can't open) is to make another packaged plastic item rather than to innovate and improve the food can.

  2. I especially like how the "C" in Canpull crudely resembles the can's ringpull on top of the can. Definitely selling the product in word and its use.

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Derrick Lin

Global