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Fresh & Easy Simmer Sauce


International Design Consultancy P&W has designed a range of Simmer Sauces for Tesco’s fast-growing US chain Fresh & Easy Neighborhood Market. Inspired by recipes from around the world, the range offers diverse and authentic sauces, perfect for introducing the inexperienced chef to easy ethnic cuisine. The vivid imagery and design details make each pack unique, allowing you to travel the world without leaving the kitchen!

The design emphasizes the use of quality ingredients through colorful ingredients based photography. By using a crystal label on an elegant glass jar; we convey honesty and belief in the product allowing the consumer to see the sauce they are purchasing. Incorporating hits of silver metallic, bright color combinations and easy-to-follow 1,2,3, cooking instructions on the back, the results are a product that will be a strong competitor within a small but growing category.

P&W has a long-standing relationship with Fresh & Easy, having been key design partner since launch, and designed over a thousand SKUs.

“We are very proud of the new Fresh & Easy Simmer Sauce range. This is a fairly new category in the USA, so it was important to convey the convenience and ease of cooking using a simple 3 step process on the back. Our work with Fresh & Easy has been all about helping US consumers to choose top-quality products. To come up with a elegant solution that not only stands out at the fixture but also uses the whole of the pack to communicate the quality of ingredients and ease of use, is testament to the insight and ability of our design team.”

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