Glow

Designed by Neumeister, Sweden.

Input: Åbro Bryggeri, one of the most modern family breweries in Europe, wanted a brand new design concept for a brand new mixed drink named Glow. They were hoping for love from young women and respect from young men (above legal age for drinking of course).

Output: The design for Glow is modern and colourful, clearly flirting with the fashion pack among the target group.

Outcome: The launch was started off in the cross-border markets in the Nordic countries.