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Cacao Monkey (Student Work)

Niamh Richardson, a visual communications student studying in the National College of Art and Design, Dublin (Ireland)

The project was self-directed and the students were invited to write their own brief on whatever interested them the most. I chose to create an identity and packaging design for a fictional chocolate company called 'Cacao Monkey'. The text on the front of the packaging was die-cut by hand into rough brown paper, chosen to suggest the organic chocolate. This reveals the bright aluminum foil beneath, which distinguishes each flavour of chocolate. The minimal design reflects the simple, honest ethics of the brand: organic, fairtrade and eco-friendly.

3 comments: Cacao Monkey (Student Work)

  1. I love the die-cut! Time consuming I'm sure though. Good work!

  2. Neat design, with bright, eye catching colours. My only worry about it would be that it could be difficult to read from a distance or odd angle.

    Also (can't help it), Dublin is not part of the United Kingdom. We're across the pond; Capital of the Republic of Ireland.


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