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Designed by Shawn Schrader, Japan.

The logo and package design for the Currenna line of hair care products were for anti-aging thus leading to the idea of twisting and reversing time (counter clockwise). Although not obvious to the consumer, the theory behind the simple design was well received with the client.

1 comment: Currenna

  1. White packaging color really represents it's purity. The twist concept make sense to the real shape of the box.


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