Los Escasos

Designed by Arda Kissoyan, Peru. Typography by Angel Koziriupa, Illustrations by Fernando Falcone.

Variety is an absolute star in this rare, unique for wine Bodega Alta Vista. We have gone with the concept of creating RPG (Role Playing Game) setting for this adventure. We defined the players by drawing on historical data, mythologies, origins, personality, physical and even psychological characteristics of each. That’s why the new labels travelers are an interesting combination of image and stories about the “actors”.

Core Concept: The Game. Because we understand that the brand experience in the wine is closely lined with the experience with the taste, knowledge, to discover and describe. We also believe that having fun is an interesting way to create an emotional connection between consumers and brands.