Heineken Rugby World Cup 2011

Designed by Raison Pure, France.

Heineken, partner of Rugby World Cup 2011 in New Zealand, asked Raison Pure to capture the spirit of this major sporting event, in a limited edition range.

Iconic emblems of the rugby theme decorate the front of these strong and radiant cans. On the backside, Heineken is encapsulated in a powerful rugby ball shaped maori tattoo ….a winning touchdown for the Heineken / Raison Pure team!