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Helado i (Concept)

Designed by Mile Soto, Costa Rica.

The brand and it’s flavor palette were new, so the design proposal includes the whole family. The idea was to include a collage of typographies and illustrated elements that appeal to the fun, active and young world of our consumer. The name of the brand underwent a great typographic work in order to difference and position it in the market place.

8 comments: Helado i (Concept)

  1. I think it's an ice cream from the illustrations

  2. Selektor, "helado" means "icecream"...

  3. helado in puerto rico is more like a fruit, sugar and water based frozen treat, but depending on the place you're from helado means ice cream too.


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