Designed by Joel Derksen, a graduate of OCAD University, with a Bachelor's in Graphic Design. He is currently based out of Toronto, Canada.
I worked with the client to develop slimmer packages for a new shelf configuration.
Previous versions of the package used only one line of text to distinguish varieties.
Using rich, dye-inspired colours and African inspired patterns, each type of package is distinguished.
L. matches donations of their sustainably-sourced condoms. One package is donated directly to African villages for every package purchased. Using the fashion-inspired brand language, this key difference is brought to the front and centre of the design.
As you open the package, you tear away a strip of the pattern, implying the breaking of cycles, patterns, and oppression.
The text underneath reads, "This is going to be world changing sex."
Great perforation! I always love to find a little something extra when I peel something back!
ReplyDeleteThe graphics are good, but I don't think that the font works great when bled over the site. I feel that its not strong enough to connect that there is more on the side.
Great job overall though. You don't really see any exciting condom packaging out there!
Whoa! I thought it's a cigar. Well, very presentable than a the common packaging material (plastic) This is absolutely WOW!
ReplyDelete