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L Condoms (Concept)



Designed by Joel Derksen, a graduate of OCAD University, with a Bachelor's in Graphic Design. He is currently based out of Toronto, Canada.

I worked with the client to develop slimmer packages for a new shelf configuration.
Previous versions of the package used only one line of text to distinguish varieties.
Using rich, dye-inspired colours and African inspired patterns, each type of package is distinguished.

L. matches donations of their sustainably-sourced condoms. One package is donated directly to African villages for every package purchased. Using the fashion-inspired brand language, this key difference is brought to the front and centre of the design.
As you open the package, you tear away a strip of the pattern, implying the breaking of cycles, patterns, and oppression.

The text underneath reads, "This is going to be world changing sex."









2 comments: L Condoms (Concept)

  1. Great perforation! I always love to find a little something extra when I peel something back!

    The graphics are good, but I don't think that the font works great when bled over the site. I feel that its not strong enough to connect that there is more on the side.

    Great job overall though. You don't really see any exciting condom packaging out there!

    ReplyDelete
  2. Whoa! I thought it's a cigar. Well, very presentable than a the common packaging material (plastic) This is absolutely WOW!

    ReplyDelete

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