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Tesco Finest Italian Ready Meals

Designed by P&W, United Kingdom.


International Design Consultancy P&W has enjoyed success in the first Private Label Buyer Design Excellence Awards this year. The consultancy’s work for Tesco Finest Italian Ready Meals was awarded at the PLMA show, Chicago on Monday 14th November 2011.

“The PLBuyer Design Excellence Awards is an exciting new awards program developed by PLBuyer – the #1 media brand serving the private label industry – aimed to recognize the very best in private label package design. The PLBuyer Design Excellence Awards was judged by a distinguished panel of package design professionals.” PLBuyer

In difficult trading times it has been challenging for premium ranges to keep attracting customers and convincing them that the product quality is worth paying extra for. This is a challenge we have been successfully helping Tesco with as guardians of Finest, the UK’s largest grocery brand.

We knew that the design solution had to work very hard to ooze quality and appetite appeal equally strongly across the whole range of dishes. The designs succeeded in delivering a consistent range look and feel in keeping with the Finest brand protocols so there is no doubt that this is the Finest premium range of Italian dishes. In addition the available surface area is dedicated to delivering food seduction both through high quality meticulously crafted food photography and in the selection of copy emphasizing the authenticity of the recipe and the ingredients

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