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Caribou Coffee Tea

Designed by Ideas that Kick, United States.

“Our packaging illustrations and copy tell the Caribou tea story in much the same way their retail coffee bean bags tell their coffee story,” says Kick creative director Stefan Hartung. “It’s all about authenticity. That our tea tins are part of their expanded retail mix is exciting. Because it shows that we get Caribou consumers. They’re genuine, serious brand loyalists. We’re thrilled, too, that tea drinkers are getting to see more than just our tea bag tags.”

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