Arzak (Student Work)

Designed by Marta González Palacios, a student of ELISAVA, Barcelona, Spain. Module Packaging Gourmet with Enric Aguilera.

I have designed a gourmet frozen food pack promoted by an international famous chef, Juan Mari Arzak. He is a very experienced chef who fuse together vanguard and traditional cuisine. His conception about cookery made him to develope innovative and sofisticated dishes. That is the reason why I included some classical engravings, as well to create some trust and elegance in my project. Moreover, I increased the original range of products like olive oil, marmalade or honey.

This is a student work, not for profit and I would like to thank to the authors of the engravings and illustrations Lynette Weir, Steven Noble, Michael Halbert, Tony Kulik, Shutterstock and Istockphoto.