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Hot Noodle

Designed by Masanori Eto of ADBRAIN Inc., Japan.

Hot noodle is one of a popular instant noodle brand in Japan, for a long time. This is brand renewal cases.

First, I did to synchronize with the target age's mind. And, I tried to realize the brand innovation by this drastic design. As for the concept word is “HOT & COOL”.

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