Wonder Bread (Student Work)

Designed by Marisol Escorza at the Master’s Degree in Packaging Design – Elisava, School of Design and Engineering in Barcelona, Spain.

The Wonder bread present in the American families wants to become known in the European market. For that reason, the packaging was redesigned to communicate, to the new consumers, the characteristic concepts of the brand.

The new proposal uses graphic codes as the seal to show the tradition concept of the brand (since 1921). Around the pack a brown band with a small pattern, which recalls the bakery bags, giving the familiar aspect to the product. The transparency area shows different types of bread, with a specific colour and their evident quality as well. The logotype is kept in the Mexican version.