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The Roller Derby Collection

Designed by Studio Lost & Found, Australia.

We helped Tash, a passionate fortified winemaker from Margaret River, develop the brand strategy and visual identity for her holding company Arthur Wines, and have recently had a blast working on the packaging for her first range of products called The Roller Derby Collection, which features a red fortified wine called Ruby Slipper, and a white fortified wine called Glass Slipper.

Tash’s mission is to raise the profile of fortified wines, and reposition these magical beverages for a new generation of wine enthusiasts. Featuring Dorothy Gale and Cinderella illustrated with a roller derby twist, her product packaging is sure to stand out amongst the ultra-conservative packaging that is common in the category.

The product is packaged in premium French glass with authentic Portuguese stopper corks. The labels were printed four-colour process on Fasson Estate 8 uncoated vellum paper, with a clear high-build silkscreen varnish.

4 comments: The Roller Derby Collection

  1. So cute wrapping concept for wine bottle. I thought it's just a simple stuffs.

  2. Ill-Mannered Izzy #119January 12, 2013 at 11:55 AM

    Where can I order this?!

  3. Hi there! The wines are available from Arthur Wines in Perth, Western Australia – or visit

  4. That's an interesting product. I'd love cute ladies on it very impressive. Keep up the good work.


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