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SmartWater Glass Bottle

Designed by Boyoun Jung, United States. Creative Direction by KraftWorks NYC.

Under the creative direction of Neil Kraft, I designed the glass bottle. The bottle design elevated Smartwater's positioning as a stylish and aspirational brand with prominent placement and distribution at trendy restaurants and hotels in the Atlanta and Los Angeles vicinities.

I maintained a simplistic and clean design while maintaining key Smartwater brand cues including the signature water drop. The design was received so well that distribution now extends to the New York City metropolitan area.

3 comments: SmartWater Glass Bottle

  1. Wow I love this glass idea and the design fits it so well. I love that the new design is fresh and innovative yet still has the same recognition of the brand!

  2. very stylish! really like the direction they took this!


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