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We Love Popcorn

Designed by Design Happy, United Kingdom.


Design Happy has created a new range of popcorn packaging for the innovative new start-up snack company, We Love Popcorn.

We were approached to produce packaging for their new range of healthy popcorns, aimed primarily at the premium snack market. In recent years the category has seen an increase in a varying degree of new flavours as consumers seek a healthier alternative to fried snacks and candies.

Having taken inspiration from black and white silent movie graphics, we created a brand with an emphasis on rich flavour. The design is aimed primarily at the 'snack conscious' (but loving) female market, but also does not overtly alienate the male consumer with the rich tones of colour.

The new range includes Cinnamon & Brown Sugar, Mocha and Cocoa, Lemon & Poppy Seed and Orange & Mocha flavours and the range fully launches in the Autumn.

Don't eat it all before the movie starts....

2 comments: We Love Popcorn

  1. Wow this is eye candy!, awesome use of color and typography for a popcorn

  2. the design looks nice and all, but we should also consider to which product the packaging will be used. i am personally not a fan of black as a dominant color when packaging food.


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