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Rapha's Grand Tour Shoes

We at Progress Packaging worked alongside Rapha and their designers at Irving & Co in developing this. We suggested a fold flat format for both space and cost saving reasons, these being made in our Chinese factory and delivered direct to the shoe factory. The uncoated black stock was embossed with a gravure effect referencing the sophisticated materials used by Rapha, the white stripe was inlaid in a de bossed gutter to mirror their signature stripe. The inner imagery obviously reference the open road as well as the brand from commissioned specialist photographers.

2 comments: Rapha's Grand Tour Shoes

  1. I love the new packaging! I'm confused though... is the brown corrugated die cut box the old packaging or is the black paperboard wrapped around the the die cut box?

  2. The black is the shoe box & brown is the transit box.


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