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Under Armour Mouthguard Case (Student Work)

under amour concept

Designed by Chris Yoon, a Design student at Portfolio Center in Atlanta, United States.

This packaging project was based around the Under Armour Armourbite Mouthguard which is an advanced performance athletics product. I wanted to develop a sleek mouthguard carrying case that would be fitting of a high-end piece of sports equipment and one that would convey to the athlete the performance benefits the product would confer. The design is suggestive of a large feline and all of the athlete-related qualities that would denote (speed, strength, agility, fierceness, etc).

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