Biržų duona – Grissini

Derrick Lin

Global

Designed by Edvardas Kavarskas. Country: Lithuania
Photo: Robertas Daskevičius.
Photo style: Virtuvės mitų griovėjai

Biržų duona – one of the oldest and major bakeries in Lithuania, established in 1953. Following the oldest bread baking traditions the company always looks for innovations and reacts to market changes – when bread sticks (it. grissini) became famous in Lithuania, the bread stick line is introduced to the customers.

For bakery of Biržų duona grissini sticks only natural products are used: flavor, water, salt and species. As for the customers who appreciate naturalness the company introduces bread sticks of 4 various tastes: with olive oil, with rosemary, with sesame and fried onion.

During the creation of package design we tried to create homelike and modern design, attractive for young customers looking for new tastes and appreciating naturalness and healthy life-style. The axes of package design became the game of topographic fonts and merry stories of ingredients supplemented with interesting graphical elements and bright colors.

Beside the major packages the secondary package for the products was designed and approved. Furthermore, paper cup for tasting of gourmet food in shops, wine-bars, restaurants and culinary studios was designed.



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