Domino’s Homemade Pan Pizza Boxes

Designed by CP+B, United States.

The box’s design centers around Domino’s commitment to transparency, by exposing a “dirty little secret” of the pizza business; most of the pan pizzas that people are eating are made with frozen dough. Domino’s, however, uses fresh dough that’s never frozen. To highlight this, CP+B created the nearly all-black box as a visual reminder that the pizza inside was both handmade and baked directly in a pan, while the outside of the box is loaded with fun facts. Like how it took three whole years to develop, and how each is made with fresh.