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Rosies Toesies

Agency: Modern Species, United States.
Design & Illustration by Gage Mitchell.
Copy by Jennifer Stewart.

Riveting Skincare aims to create products for women who work hard and still want to look (and feel) beautiful. Hence their first product, Rosie's Toesies, was made with the hard-working woman in mind – the fire fighters, police officers, factory workers and athletes of the world who have to wear shoes/boots that cause damage to their feet. With this in mind we designed the product's packaging to appeal the tougher side of women, and with a custom illustrated, modern-day Rosie and the vintage-propaganda color palette, these products can't help but be noticed amongst the competition.

The outer carton was printed with soy-based inks on Neenah's 100% PCW Recycled Folding Board, and we made use of extra space on the press sheet by printing business cards and info cards with the package – saving money, and reducing the environmental impact.

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