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Ivory Soap Special Edition

Designed by Deirdre Launt, United States.
Additional Credits: Sterling Brands, Procter & Gamble

The Ivory Soap Modern Vintage package design is inspired by a collection of original Ivory Soap packaging and advertisements ranging from the late 1800s to the early 1900s. To stand out from the visual clutter in the body wash aisle, Ivory Soap Special Edition Modern Vintage kept it simple with clean design, robust typography and a vintage-inspired color palette of crisp colors to create an instant American classic.

“Free of dyes and heavy perfumes, Ivory celebrates over 130 years of bringing simple clean to families everywhere.”
10-Pack Bar version, in Original and Aloe scent. Available exclusively at Walmart in United States.

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