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Campari di Milano

Designed by Casa Rex, Brazil.

Casa Rex, the multi-awarded international design consultancy with offices in Sao Paulo and London, has developed Campari's 2013 Visual for Europe.

Campari needed the development of a visual identity that associated the brand with the city of Milano (Milan) for its 2013 Communication Visual. This had to be extended across all packaging, POS and communication materials, for circulation throughout Europe (except Italy) and Africa.

" To truly bring Milano to the Campari experience, both visual universes were entwined through a dynamic and vibrant colour-burst of Campari’s iconic red, combined with the best of Milano. The city’s timeless monuments, such as the Duomo and Via Monte Napoleone, as well as contemporary design and fashion icons, all come together in a visual which captures the modern and spirited essence they share. Now, when consumers drink Campari, they experience Milano." says Gustavo Piqueira, head of Casa Rex and the creative director of the project.

2 comments: Campari di Milano

  1. and it sucks. a bunch of common stereotypes about Milano popping out of a bottle. great job

  2. Stereotyping is the best marketing tool, Lorenzo


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